2023 China Wool Textile Industry Association “Golden Code” Wool Textile Famous Products Release
On the afternoon of May 20, the 2023 China Wool Textile Industry Association “Golden Code” wool textile famous and high-quality products release ceremony was held in Haiyang City, Shandong Province, “China’s Famous Sweater City”. From member units of the China Woolen Association, textile and garment enterprises and related units in Haiyang City, 2023 “Golden Code” wool knitted garments, wool yarns, fabrics, 2022/2023 advantageous brand declaration enterprises and designers, related to the upstream and downstream of the wool textile industry chain Nearly 300 representatives from enterprises, industrial clusters and parks attended.
This event is sponsored by the China Wool Textile Industry Association and the Haiyang Municipal People’s Government, and is hosted by the Haiyang Municipal Industry and Information Technology Bureau and the Haiyang Knitted Sweater Industry Association, and has received strong support from Zhejiang Yongjin Biotechnology Co., Ltd. support.
Strengthen brand cultivation and jointly promote high quality development in the industry
Yang Zhaohua, vice president of the China Textile Industry Federation, said in his speech that the wool textile industry is an important part of the textile industry and a people’s livelihood industry linked to the three industries. It plays an important role in improving the quality of people’s lives, meeting their needs for a better life, and promoting the healthy development of the national economy. Over the past few decades, with the continuous efforts of the majority of wool textile enterprises, the industry has made remarkable achievements in technological innovation, green manufacturing, and fashion design. At the same time, the achievements in industry brand building are obvious to all. A large number of well-known brands have emerged and have been recognized by international and domestic peers.
He pointed out that brand is an important symbol of high-quality development, and strengthening brand building is an important way to meet people’s needs for a better life. Over the years, China Textile Federation has continued to improve the brand cultivation and promotion system, forming a vivid situation of coordinated development of manufacturing brands, consumer brands and regional brands. In order to expand consumption space, optimize supply structure, promote the connection between supply and demand, hedge market risks, and achieve high industry standards made positive contributions to quality development. He said that the “Jindian Wool Textile Famous Quality Selection” work is a long-term public welfare activity of the China Wool Textile Association. It promotes product upgrading, leads the market with high-quality supply, improves the effective supply of advantageous brand resources in the wool textile industry, and builds an industrial chain. The supply and demand platform has played a positive role in promoting this.
Sun Chengming, President of Haiyang Knitted Sweater Industry Association, said in his speech that the sweater industry is Haiyang’s pillar industry, people’s livelihood industry, mother industry, and people-enriching industry. Haiyang Sweater Industry Cluster now has more than 580 companies. , more than 5,000 individual industrial and commercial households, and more than 30,000 computerized flat knitting machines, including 2,000 integrated computerized flat knitting machines. It is the largest sweater processing base in Jiangbei. Over the years, China National Textile and Apparel Council, China Wool Textile Industry Association and Shandong Textile and Garment Industry Association have provided selfless assistance to the development of Haiyang’s knitted sweater industry. In the future, Haiyang will further deepen the “international market preservation and domestic market expansion” strategy and actively integrate into the new “dual cycle” development pattern. Accelerate intelligent and digital transformation, and commit to the production of high-end knitted sweater clothing.
He hopes that through the successful holding of the 18th Golden Ceremony of “Fashion Haiyang” and the establishment of the platform, the optimization and upgrading of the industrial system andtransformation and upgrading of Haiyang sweaters can be accelerated. , enhance the high-quality development of Haiyang knitted sweater industry cluster and sweater brand, explore a new “dual cycle” mechanism suitable for domestic and foreign sales of Haiyang sweater, and inject new vitality into the bright future of Haiyang sweater.
Experience exchange to build wool textile brand ecosystem
During the launch ceremony, Guo Xiaoyun, director of Shandong Nanshan Zhishang Technology Co., Ltd., shared his experience in combination with corporate brand development and product development. She said that Nanshan Zhishang has formed a market competitive advantage with fashion leadership, technological innovation, green environmental protection and rapid response as its core product strength with its full-chain drive model. In addition, the company also pays special attention to industry-university-research cooperation and talent cultivation. Today, brand cooperation spans the world.
Li Hongli, deputy general manager and creative director of the ziozia business unit of Jiumuwang Group, shared the topic of “Thinking about the R&D Direction of Wool Textile Fabrics”. He said that the research and development of wool textile fabrics in the new era must not only adapt to the development stage with Chinese characteristics, that is, from the service system to serving consumers, but also insist on creating wool textile products with Chinese characteristics.
Zhang Yanna, Product Development Director of Shengzhou Youngor Wool Textile Co., Ltd., titled “Market Demand Oriented Financial Success as the Goal”, shared her insights on fabric design, market demand information, and fashion trendsShared. She said that innovation enhances product competitiveness, and technology gives fabrics vitality. In this regard, designers must pursue excellence in quality and continuously enhance the value and added value of fabrics.
Zhu Mei, technical manager of The Woolmark Company China, gave a keynote speech to the delegates on “Wool Knitting Yarn and Fabric Trends”. She said that comfort is the key to consumer demand in the post-epidemic era, the impact of materials on the environment, a green future, and health are…With new characteristics such as wealth and quality over quantity, in the future, the research and development trends of yarns and fabrics can focus on sustainable and functional themes.
Zhang Huixin, Chairman of Zhejiang Wogaite Industrial Group Co., Ltd., introduced the company’s initiatives in “green, product development of various special fibers”. The company attaches great importance to product innovation and research and development, and uses the company’s yarn production equipment to develop differentiated products. It is a popular product in the market and has achieved some achievements and gains in the development of yak down products. In April this year, the company launched a ready-to-wear R&D and sales center in Italy. In the future, it will insist on creating high-quality and functional fashion products with international competitive advantages.
With the theme of “Design Creates Value”, Professor Guo Ruiping of Beijing Institute of Fashion Technology shared the key points of upstream R&D and product barriers, the beauty of materials, and internationalization. She said that the research and development of upstream companies must focus on the future, focus on originality, and guide development with fast change, difficulty in plagiarism, complete systems and consumption concepts, in order to break down barriers. Enterprises should pay attention to the development of wool textile characteristics, especially brand building and international leadership.
Liu Chaoying, creative director of Shenzhen Zhousheng Clothing Industrial Co., Ltd., shared the brand’s history, characteristics and “sustainable fashion” product design concepts. She introduced that Zhousheng is a designer brand that specializes in sheep yarn and other knitted categories. It gives cashmere a unique soul. Through bright colors and exaggerated design techniques, it tears away the “traditional old-fashioned” and “bottoming shirts” of cashmere. ” label to create their own colorful knitwear brand for young people, she called for respect for original designs.
In his concluding speech, Liu Jiaqiang, President of the China Wool Textile Industry Association, said that the Golden Classic Recommendation of Famous and Excellent Wool Textile Products is a long-term public welfare activity of the China Wool Textile Industry Association, with the purpose of promoting outstanding enterprises, excellent products, and excellent brands. , outstanding individuals, stimulate innovative design potential and product research and development capabilities. Through nearly 20 years of efforts, this event has played a powerful role in improving wool textile product design, quality, technological innovation and other capabilities, with remarkable results. As of this year, wool yarn has been held for eight times, fabrics have been held for twelve times, and wool knitted clothing has been held for eighteen times. The number of participating companies in each product series of wool yarn, fabrics, and wool knitted clothing has exceeded It has increased by 30% from previous years. The number of participating companies is the highest ever, and industry participation is also increasing. The visibility and influence of the “Golden Classic” wool textile famous and high-quality products release event are also constantly increasing. The China Wool Association continues to regard this event as an important work in the industry. Continue to hold it and continue to promote high-quality development of the industry.
Zhejiang Yongjin Biotechnology Co., Ltd., as the naming host unit of this year’s yarn and fabrics, Chairman Liu Jiaqiang awarded Chairman Zhu Jiankun the title of “Excellent Partner”. He said that it is with the generous support of enthusiastic companies in the industry that the activities can be continuously upgraded and innovated!
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