Intellectual property rights protect textile enterprises in riding the wind and waves
“Infringement is thousands of miles away, and rights protection is as long as three autumns.” Some textile companies used one sentence to describe the feeling of having their intellectual property rights infringed, saying that difficulty and high costs in safeguarding rights are common problems they face.
The intellectual property protection work of Hebei Ningfang Group Co., Ltd. (hereinafter referred to as “Ningfang Group”), like many of its peers, starts with the registration of the first trademark. Xu Jianlin, general manager of Ningfang Group, told the reporter of China Textile News: “In 1986, Ningfang Group registered the first ‘Lingyin Brand’ corduroy trademark, which opened the way for intellectual property registration to obtain ‘identity cards’ for products. ”
“In the past, some popular patterns were counterfeited in the market within a few days, which made us very helpless. At the same time, the cost of rights protection was also high, time-consuming and laborious.” According to the person in charge of Shaoxing Keqiao Asia Red Textile Technology Co., Ltd. Xiao Hongmei introduced that she registered the trademark “Asia Red” in 2013 and was one of the first batch of operators in China Textile City to realize the importance of intellectual property rights. Since the creation of pattern copyright certificates, it is equivalent to giving original products an “ID card”, and it also gives business owners who insist on originality more confidence.
“Intellectual property rights are a large area, including trademarks (company trademarks, collective trademarks, local trademarks), patents (inventions, utility, appearance), software, copyrights, trade secrets, etc. Many people cannot tell the difference at all. Therefore, We cannot relax our intellectual property promotion work.” Having been deeply involved in the field of fabric printing for 30 years, Zhang Weihai, general manager of Zhejiang Primary Color Digital Technology Company (hereinafter referred to as “Primary Color Digital”), knows that an original printed fabric is hard to come by, and it is especially important to protect its intellectual property rights. important.
How to make the “ID card” more useful
With the continuous advancement of technology, how to make the “ID card” more useful and effective? Take pattern copyright, which is closely related to printed fabrics, as an example. Due to its particularity, in case of infringement, the application is for copyright infringement of art works, because the pattern printing and sales cycle may be about one month, and the copyright registration certificate can be obtained in 45 days. about. Therefore, after many patterns are registered as copyrights, they do not receive actual protection.
In Zhang Weihai’s view, copyright protection for patterns must start from the source and move towards digitalization. Two years ago, Original Color Digital launched the “Tulaibao” digital copyright filing system, which allows every work registered in the system to download a digital original filing certificate. When it is necessary to confirm and safeguard the copyright of original works, the The relevant electronic data of the certificate can be used as one of the important evidences in judicial evidence.
Zhang Weihai said that the registration system has two major effects on the development of pattern copyright: one is to certify originality. Originally, the copyright registration cycle was long, but the digital copyright registration system can confirm the author’s rights within 5 minutes, avoiding the need for The risk of being preempted by others during the normal registration process; the second is to store certificates of public versions of patterns on the market, so that some unscrupulous merchants who register public versions of patterns can be exposed.
More and more companies use intellectual property rights such as design, patents, and brands as important means to develop domestic and foreign markets, and launch a series of derivative products to form competitive advantages in the textile industry and continue to consolidate their market position.
In summary, 2023 is already Xu Jianlin’s 15th year as the leader of the intellectual property work leading group of Ningfang Group. From building an organization, customizing systems, strict assessments to heavy rewards and penalties, Ningfang Group has formulated a series of documents such as the “Technological InnovationReward Measures” and “Notice on Strengthening Patent Application Work”, and gradually Achieved standardized management of the group’s intellectual property rights. In these, Xu Jianlin took the lead and led all employees to participate, forming a good atmosphere for innovation.
In an atmosphere of innovation among all employees, Ningfang Group obtained the intellectual property standard implementation certification for the first time in 2019 and passed the certification again in 2022. In the past three years, Ningfang Group has selected 249 employee technological innovation achievement awards. From these innovation achievements, it has applied for and obtained 125 national patents.
Why does this highly valuable honor go to Ningfang Group? In the advancement of intellectual property work, Ningfang Group is based on printing and dyeing to realize the intellectual property layout of the entire textile industry chain, including cotton spinning, cotton weaving, printing and dyeing, clothing, thermoelectricity, sewage treatment ; Based on textiles, we have achieved full coverage of the intellectual property rights of the group’s subsidiaries, including HantangEnvironmental Protection, Okai Textile, etc.; based on patent applications, we have achieved trademark, copyright, patent and commercial Comprehensive protection of secrets; based on the cultivation of domestic high-value patents, actively expand overseas patent layout.
Guangzhou Gefeng Clothing Co., Ltd. (hereinafter referred to as “Gefeng Clothing”) has a deep understanding of the intellectual property protection issues brought about by the rapid development of brands. Gefeng Clothing went through a difficult rights protection “struggle” for more than two years, suing a trading company in Hangzhou for malicious infringement of its “Gloria” trademark. The lawsuit was finally settled with Gefeng Clothing winning the case.
“We will continue to protect the trademark rights of ‘Gloria’ from infringement and continue to consolidate our market position.” The person in charge of Gefeng Clothing said that Gefeng Clothing will publish patterns every quarter.We have registered rights, applied for design patents for styles, and applied for invention patents and utility model patents for innovative production technologies. We already have 6 invention patents, 8 utility model patents and 36 design patents.
According to Liu Ruining, director of the Intellectual Property Office of Ningbo Group, intellectual property protection can also be based on patented technology to achieve the integration of scientific and technological achievements and standard setting. Ningfang Group obtained “a processing method of chemical-resistant fabrics” and “a performance repair method of three-proof and easy-to-remove workwear fabrics”. The patented technology formed the “acid-alkali-resistant and solvent-resistant polyester-cotton workwear fabrics “Processing Technology” has been appraised as the leading domestic level by provincial scientific and technological achievements, and FZ/T 14021-2021 “Waterproof, Oil-Repellent and Anti-fouling Non-ironing Printing and Dyeing Fabrics” was formulated and completed in 2021.
How to turn “intellectual property” into assets
Scientific and technological innovation is changing with each passing day, and intellectual property protection has become an important symbol of measuring an enterprise’s industrial technological innovation capabilities.
Recently, Wang Fang, head of intellectual property in the administrative department of Zhejiang Kelly New Materials Co., Ltd. (hereinafter referred to as “Kelly New Materials”), was busy preparing materials and applying for patent pledge loan. It is reported that Kelly New Materials will have 5 invention patents pledged this time, and it is expected to obtain a loan line of tens of millions of yuan, turning “intellectual property” into assets for use in the company’s new products font>Development.
Wang Fang introduced that in 2021, Kelly New Materials has insured three invention patents, making patent applications, rights protection and compensation for unintentional infringement more secure, and it has also received relevant government policy subsidies. In 2022, the company will insure three more invention patents. It can be said that a strong atmosphere for intellectual property protection has been formed within the company.
At the beginning of this year, Hongdou Group launched a new type of anti-viral fabric comfortable clothing to realize the industrial transformation of “intellectual property”. This high-tech product was jointly launched with Shenzhen Lihe Yunji New Materials Co., Ltd., a national high-tech enterprise incubated by the Research Institute of Tsinghua University in Shenzhen. It took 7 months of research and development, and all 9 patents applied for were accepted.
According to the relevant person in charge of Hongdou Group, while organizing patent management and patent transformation work, the group also established a patent information database to regularly analyze and summarize the company’s technological development status and patent application status; Investigate and analyze the level of technological development and patent holdings to understand the trends in technological development, and establish your own patent strategy based on the analysis results. Hongdou Group has applied for more than 100 patents for more than 10 consecutive years, and currently has applied for a total of 4,876 patents, including 1,042 inventions.
“We have always attached great importance to starting from basic research and common key technologies in the industry, and have achieved a number of major intellectual property achievements.” Xu Jianlin said, “Currently, the group has established partnerships with Zhejiang University, Donghua University, Tianjin University of Technology and other universities We have established long-term cooperation and undertaken 7 provincial and municipal scientific research tasks, focusing on overcoming the technical problems of reactive dye soaping and ultra-low sewage discharge. Currently, we have applied for 10 invention patents and utility models. With 8 patents, the overall technology has reached the leading level at home and abroad.”
He suggested that an intellectual property creation system led by government departments, led by industry leaders, supported by universities and colleges, and participated by key upstream and downstream enterprises should be formed to break through the bottlenecks in key technologies and create Intellectual Property Achievements.
Intellectual property rights are connected to innovation on one end and the market on the other. “While companies are actively seeking relevant patented technologies to solve problems encountered in their own development, there are still a large number of high-value patents lying flat.” Xu Jianlin listed a set of data. The “2022 China Patent Survey Report” released by the State Intellectual Property Office pointed out that the implementation rate of invention patents in my country’s universities is 16.9%, of which the industrialization rate is only 3.9%; relatively speaking, the industrialization rate of enterprise invention patents is 48.1%.
“It can be seen that there is an asymmetry in the matching between the needs of patentees in universities and institutes and the needs of enterprises.” Xu Jianlin said that in fact, many enterprises are facing technological innovation and industrial upgrading, and they are facing new industrial technologies. Demand is strong, but access is limited. Therefore, how to awaken the “sleeping” patents in universities is one of the topics that Ningfang Group is actively exploring. It is reported that Hantang Hongyuan, a subsidiary of Ningfang Group, cooperated with Zhejiang University in the denitrification catalyst patent conversion project, which took two years to complete. Since its industrialization in 2016, it has served more than 50 companies in key industries, and the new economic benefits have exceeded 100 million. Yuan.
In order to help enterprises build independent intellectual property systems better and faster, Ningfang Group has expanded its patent navigation project. “The patent navigation project has a ‘multi-radar’ system with clear regional development positioning, goals, direction judgment and path planning functions. It can help companies comprehensively analyze their innovation capabilities, R&D hotspots, and main directions of attack, and discover and warn potential infringement risks.” Xu Jianlin said, Printing and dyeing and sewage treatment have become key links restricting the highquality development of enterprises. In the future, Ningfang Group will cooperate with Shijiazhuang Guowei Intellectual Property Office to carry out patent navigation service projects in printing and dyeing and sewage.
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