Appearing on CCTV’s “Economic Half Hour”, Shengze’s high value-added fabrics are so popular!
May 12
CCTV Financial Channel “Economic Half Hour”
Into Wujiang High-tech Zone (Shengze Town)
Investigating the front lines of maintaining stability and improving quality of foreign trade
How to bravely forge a new path
This program goes deep into Shengze Town, the Silk textile production base and distribution center in the Yangtze River Delta to conduct front-line research, showing that in the new wave of globalization, Shengze Town Actively repositioning, deploying overseas warehouses and offices, continuously improving core competitiveness, and using hard power to expand the foreign trade “circle of friends”.
“Textile Town” Shengze is home to more than 3,000 textile companies, covering the entire industrial chain from spinning and weaving to fabric development, clothing design, and garment processing.
At Wujiang Jingyi Special Fiber Co., Ltd., General Manager Chen Lu is learning about the pilot test situation of this new product. The so-called “pilot test” refers to the product before it is officially put into production. experiment of. These seemingly inconspicuous yarns are called Lyocell yarns, also known as biodegradable yarns. They are now a hot “hot commodity” in the overseas clothing market.
Chen Lu, general manager of Wujiang Jingyi Special Fiber Co., Ltd., told reporters that in the overseas clothing market, environmentally friendly materials are becoming a new fashion trend. In order to seize the international market, the company has been continuously developing various high-end spinning threads in recent years, and now has more than 100 varieties. In order to reduce costs and improve production efficiency, the workshop has also been automated, requiring only a few dozen people. Complete the work that hundreds oftalents could do before.
“Now we use the new vortex spinning technology for production. The machine’s speed is 500 meters to 550 meters per minute, which is 25 times the traditional speed.” Chen Lu said.
In recent years, external market demand has generally weakened, but with the continuous launch of competitive new products. The business of Wujiang Jingyi Special Fiber Co., Ltd. is still booming. The export volume in 2021 will be more than 38 million U.S. dollars, which will increase to more than 60 million U.S. dollars in 2022. This year, the export volume is expected to reach about 100 million U.S. dollars.
The reporter saw at Wujiang Yunzhu Textile Co., Ltd. that the company was busy delivering goods. General Manager Shen Yunxi told the staff to pay attention to operational safety while checking the delivery order number. It is understood that this batch of clothing fabrics will be shipped to Indonesia through Shanghai Port.
Wujiang Yunzhu Textile Co., Ltd. mainly provides fabrics for high-end women’s clothing brands. In recent years, Shen Yunxi, general manager of Wujiang Yunzhu Textile Co., Ltd., has used this yarn viscometer to continuously develop clothing fabrics.
“In the past, we might only be able to develop and design 70, 80 or 50 or 60 styles of fabrics in a quarter, but now we can develop and design more than 300 styles each quarter.” Shen Yunxi introduced that in the first quarter of 2023, the company The export volume has reached close to 100 million yuan, a year-on-year increase of 15%. The reason behind the growth of exports is that on the one hand, the products provided to customers are more abundant, and on the other hand, companies are paying more and more attention to brand building and market development.
In order to make the product more competitive, Shen Yunxi is also planning to visit Southeast Asia. He plans to put R&D and design in China in the future and production and sales overseas.
Since this year, the Shengze Town Government has organized a large number of companies to carry out overseas business exhibitions in Europe and Southeast Asia, winning many orders for the companies.
“Shengze is the upstream fabric end of the garment industry. In order to speed up its overseas layout, Shengze Town’s first public overseas warehouse is about to be established in Bangladesh, covering a total area of 3,000 square meters. This means that Shengze’s fabrics are directly pushed to Next to Bangladesh’s garment factories,” said Lu Ziping, deputy mayor of Shengze Town.
“Do you think this order can be delivered in time?” Wang Yongyu, deputy general manager of Huajia Group, just returned from overseas and couldn’t wait to share the needs of overseas customers with his team members.
Huajia Group is a silk production company with a history of more than 50 years. In the past, it was mainly engaged in exporting silk raw materials and manufacturing silk garments for overseas brands. It earned hard-earned money with low added value. Now the company has begun to create its own own own brand.
At Jiangsu Lomain Roland Group Outdoor New Materials Co., Ltd., General Manager Jiang Nan is showing the company’s latest research and development fabrics to customers from Russia. Different temperatures are poured on the surface of the fabrics. After the water, the font on the fabric instantly changed color.
Russian customers said that they have never seen such fabrics in other countries and they are very interested in such fabrics.
In fact, there are many such novel fabrics in this company. It is by continuously launching new and unique products that the company has received a steady stream of new orders.
“We have developed many novel fabrics in the past three years. As of April this year, our sales will increase by 50% compared with last year.” said Yang Mengning, director of the Second Foreign Trade Department of Jiangsu Lomain Rolland Group Outdoor New Materials Co., Ltd.
In order to better grasp the foreign flow�TrendsTo understand customer needs, starting from 2021, companies will begin to arrange dedicated personnel to study the style needs of target customers and provide customized product solutions for these customers. Through this targeted service, we have also received many orders.
Textile and garment enterprises in Shengze Town are re-looking for their own positioning and constantly improving their core competitiveness amid the global tide of industrial transfer and industrial upgrading. Statistics show that in the first quarter of this year, the total foreign trade import and export volume of Shengze Town reached US$636.9 million, a year-on-year increase of 0.86%, a steady increase. The export volume in March increased by 20% compared with the same period last year.
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