Yue Home Textiles Liu Yuexing: Weaving the splendid embroidery of the world in one warp and one weft
The brand value is as high as 8.777 billion yuan, 200 patents were obtained in a year, and the National Science and Technology Progress Award was won twice… These dazzling auras all come from Yuyue Home Textile Co., Ltd. in Binzhou City, Shandong Province.
Having been in the textile industry for 40 years and immersed in entrepreneurship for 20 years, Liu Yuexing, founder and chairman of Yuyue Home Textiles, has always had a consistent passion for textiles. “The textile industry is a career that can last a lifetime or several lifetimes. It weaves the beauty of the world in one warp and one weft. In the industry, only by being down-to-earth can we look up to the stars; only by not forgetting our original aspirations can we make steady and long-term progress.”
Yuyue Home Textile Co., Ltd. was founded in 2003. It has two complete ecological industrial chains of “Home Textile” and “Big Health”, with more than 6,000 employees and business scope all over the world. It is a backbone leading enterprise in China’s textile industry and currently ranks among the top 10 companies in China’s textile industry. Top 500 textile and apparel competitiveness companies (No. 25), Top 100 Chinese textileexport companies (No. 16). The company is guided by scientific and technological innovation and invests no less than 200 million yuan in scientific research every year. It has more than 30 national and provincial industry-university-research and application platforms, and has won the National Science Award twice. Technology Progress Award, and won the first prize of China Textile Industry Science and Technology Progress Award three times. A full ecological industrial chain has been formed from the research and development and design of popular textiles, raw material processing, spinning and weaving, printing and dyeing, finished product sewing, brand new retail, and self-operated import and export trade.
“Textile is an everlasting industry. Although I am now over 60 years old, I still have some new ideas about new life, new materials, new scenes, and some new models. I’m very interested in new ways of playing and how we can apply them to our textile industry.” As the helm of the company, Liu Yuexing regards innovation as the DNA and source of power of the company. He is also a technology “expert”. Not only has he personally led the application for more than ten national patents, he has also been twice awarded the honorary titles of “Outstanding Inventor of Shandong Province” and “Excellent Inventor of Shandong Province” by the Shandong Provincial Government.
Under the leadership of Liu Yuexing, in 2017, Yuyue Home Textiles became the first enterprise among Binzhou private enterprises to establish a science and technology association. At present, Joy Science and Technology Association has developed more than 700 scientific and technological members. Not only are the R&D backbones independently trained by the company, but also a number of authoritative experts and scholars from domestic and foreign research institutes have joined. Relying on the innovative model of “internal brain + external brain” series power generation of Yuyue Science and Technology Association, the atmosphere of “everyone innovates, innovates all the time, innovates everywhere” has become a common practice in the company.
Looking back on the company’s journey over the years, Liu Yuexing said, “In the past, we relied on innovation to achieve pleasant products that can be used in any country in the world. In the future, we will also lead the way for a better life for mankind through innovation. Contribute your share of joy.”
Cross-border and persistence coexist, inheritance and innovation coexist. In this new era of rapid change, Yuyue Home Textiles has found its own development rhythm and is dancing its own “dance of the times.”
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