2023 World Brand Moganshan Conference: Bosideng was selected into the Xinhua News Agency Brand Project

On May 11, at the 2023 World Brand Mogan Summit, the Bosideng brand was selected into the Xinhua News Agency Brand Project. The two parties will cooperate in a series of aspects such as brand building, public welfare activities, and think tank research.

According to reports, Bosideng Group was founded in Changshu City, Jiangsu Province in 1976. It is a world-renowned down jacket brand enterprise. Its main product, down jackets, has ranked first in sales in the Chinese market for 28 consecutive years and leads the world in scale.

Tian Shubin, general manager of the General Manager Office of Xinhua News Agency, said at the summit that since the implementation of the “Brand Project” in 2017, Xinhua News Agency has been committed to promoting the development of Chinese brands, relying on Xinhua News Agency’s rich media resources, powerful communication channels and high-end The power of think tanks gathers wisdom and strength for Chinese brand building. After years of exploration and practice, the “Xinhua News Agency Brand Project” has provided systematic and professional services to more than 100 of the Fortune 500, China’s Fortune 500, industry leaders, specialized and new enterprises, as well as regional characteristic brands, city brands, etc. , personalized service.

On the same day, at the Deqing International Exhibition Center in Huzhou City, Zhejiang Province, Li Jun, director of the New Media Center of Xinhua News Agency and secretary of the party committee, and Gao Dekang, chairman of the board of directors and president of Bosideng Group, signed and exchanged the text of the agreement on behalf of both parties.

Gao Dekang said in his speech at the signing ceremony that the brand is an important symbol of high quality development. The value and strength of the brand are the most important strategic resources and the core of the enterprise. In terms of competitiveness, Bosideng will take the opportunity of being selected into the Xinhua News Agency Brand Project to adhere to the brand-led development model, accelerate the improvement of development quality and brand influence, and create value for people’s better lives.

AAA

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