Let the advantages of fiber better reach the consumer end! Fiber Road Matchmaking Meeting Enters Anta and Derun Textile

On May 8, the new season of “Fiber Road – 2023 China FiberFashion Trends Docking Exchange Activity” was officially launched. On the same day, China’s fiber fashion trends delegation visited ANTA Sports Goods Co., Ltd. and Guangdong Derun Textile Co., Ltd., using innovative fibers as the “media” and meeting demand as the “must”, to conduct face-to-face exchanges and discussions.

Since 2012, every year, China’s fiber fashion trends will focus on releasing the most popular, technologically advanced and market potential fiber varieties in China’s fiber industry. As an important extension activity of “China Fiber Fashion Trends”, the Fiber Road-China Fiber Fashion Trends Docking and Exchange Activity is to “widely advertise” these good fibers to terminal brand companies, and at the same time allow fiber companies to have a deeper understanding of The demand of terminal brands has made the fiber road a road of integration, innovation and win-win for both fiber companies and terminal brands.

Fiber end: Technology empowers functions

Picture | Wang Yongsheng, deputy director of the Marketing Department of China Chemical Fiber Industry Association

Wang Yongsheng, deputy director of the Marketing Department of the China Chemical Fiber Industry Association, said that China’s fiber fashion trends have pioneered research on trends in textile raw materials. The research on the theme chapters of China’s fiber fashion trends every year is based on hot topics and major events such as politics, science and technology, social economy and social environment. Through hot word retrieval, research and collection, the publication is finally confirmed. At the same time, he gave a detailed interpretation of the theme chapters and released products of Tongkun·China Fiber Fashion Trends 2023/2024. For example, Juncao-based regenerated cellulose fiber uses an alkaline method to extract the cellulose component of the herb Juncao straw and prepares it through wet spinning. This solves the problem that the raw materials are restricted by foreign wood pulp. It has good antibacterial effect and an antibacterial rate greater than 99%; polylactic acid fiber, the raw materials are domestically produced and can be self-sufficient. It is inherently antibacterial, anti-mite, biodegradable, skin-friendly and breathable; two-component side-by-side composite colored polypropylene fiber uses liquid coloring technology to achieve a variety of Preparation of color, with permanent spiral three-dimensional curl, good elasticity and anti-wrinkle resilience; microporous polyester fiber, the fiber surface has a microporous structure through post-processing process, and the specific surface area is conventional7 times that of polyester. The water absorption rate of the fabric after washing is 211%. It has excellent moisture absorption, quick drying and pilling resistance.

Huafeng Chemical Co., Ltd. is one of the benchmark companies in the spandex industry. It has two production bases in Ruian and Chongqing, and more than 40 sets of polymerization lines (intermittent + continuous). More than 100 spinning production lines. In 2022, the actual production and sales of its spandex products will exceed 240,000 tons. Its spandex brand is “Millennium” and its products are widely used in high-end underwear, swimsuits, jeans, socks, casual sportswear, medical bandages, webbing and sanitary materials and other fields.

Dou Zihan and Song Yang, development and promotion engineers of Huafon Chemical, introduced to the terminal brands the advantages of Millennium spandex in three dimensions: high performance, functionality, and environmental protection Innovation and development. For example, in terms of functionality, when Millennium® super chlorine-resistant spandex is soaked in a sodium hypochlorite solution at 50°C, pH 6.0, and concentration 0.52g/L for 30 minutes, its strength retention rate can reach 87%, and its elastic elongation rate can reach 87%. 38%, the elastic recovery rate can reach 88%, and the chlorine resistance and fabric elasticity are excellent; Millennium® antibacterial spandex adds new antibacterial substances to give it excellent antibacterial properties, washability and versatility. After multiple washings It can still maintain antibacterial properties; Millennium® acid-dyeable spandex has a high acid dye absorption rate, which can make the fabric richer and fuller in color; Millennium® black spandex has excellent high temperature resistance and can effectively solve the whitening problem of ordinary spandex fabrics Phenomenon…

Brand side: tell the fiber story

Anta: Focus on consumer experience

Anta is one of the pioneers of sports science in China. “Innovation and change, never stopping” is the tireless pursuit of Anta people. In terms of technological innovation, Anta has obtained a number of national patents and has become the standard in the sporting goods industry. One of the framers. According to the latest data, Anta has become the number one domestic sports shoes and apparel brand in 2022. Zhou Xiaoqiang, senior engineer of the Material Innovation Department of Anta Panyu Branch, and others participated in the event, and combined topics such as Anta’s product research and development needs, future research and development plans and directions, and how to make fiber advantages better accessible to consumers, and China’s fiber fashion trends. Explore in depth.

Ma Xiujuan, senior sales manager of Shanghai Huafeng Microfiber Technology Co., Ltd., shared the cooperation between Huafon Microfiber and Anta and its Fila brand. At present, microfiber products are more used in shoe materials, and she hopes to expand in the future. More areas for cooperation. Huafeng Microfiber is one of the leading companies in the field of microfiber synthetic leather. It has now formed an industrial layout with three factories in Jinshan, Shanghai and Qidong, Jiangsu. It has an annual output of 110 million square meters of microfiber products and a domestic market share of more than 55%. .

Ma Xiujuan introduced that the fineness of microfiber synthetic leather is 0.003~0.005 denier. Its island-shaped microfiber structure is very similar to the ultrafine collagen fiber structure of natural leather, making its texture and breathability close to genuine leather, and it is environmentally friendly. , can be pursuedIt is one of the best substitutes for genuine leather, called microfiber leather. Microfiber leather includes nylon microfiber and polyester microfiber, including veneer and suede. There are four varieties: conventional, bio-based, recyclable, and fully water-based. There are three brands: Toccare®, Antelope®, and Nuprima®. , has been used in automotive interiors, interior decoration, footwear, clothing, gloves, bags and accessories.

Derun Textile: Focus on transformation of fiber advantages

Derun Textile is one of the largest manufacturers in China specializing in the production of warp and weft knitted elastic spandex fabrics. The company supports weaving, dyeing, printing and other finishing and other production processes. , mainly produces elastic swimwear, underwear and sportswear fabrics, etc. The products are mainly sold to Europe, the United States, Australia, Japan and Southeast Asia. It is a long-term supplier of well-known sports and underwear brand companies at home and abroad.

Derun Textile General Manager Hu Defang and relevant persons in charge of product development, purchasing, and sales departments participated in the exchange activities. Hu Defang said that the company has specialized in elastic spandex for more than 30 years, and its products are mainly mid- to high-end products. Its sales are mainly exported. With the changes in the domestic and foreign environment and markets, it is also In developing the domestic market. He specifically mentioned that Derun Textile is one of the suppliers of competitive racing products for the Winter Olympics. The performance of the moisture-absorbing and drag-reducing fabrics developed by the company reaches or exceeds the level of similar foreign fabrics, and is selected by the national speed skating team as competition clothing fabrics; light and mesh The fabric was selected by the national figure skating team as the competition uniform fabric, and special fine patterns were also printed for the national short track speed skating team’s anti-cut competition uniform. In addition, the Derun Textile team had in-depth exchanges with the Chinese fiber fashion trends group on topics such as its product research and development needs, current key research and development directions, problems encountered in production, and how to better reflect the advantages of fiber on the consumer side.

Based on the topic of how products can be traced that brands are concerned about, Wang Yongsheng introduced the background and related circumstances of the establishment of a trusted platform for green fiber products. The platform uses information technology such as national secondary node analysis technology, blockchain technology, and supply chain traceability systems to provide lightweight applications for the upstream and downstream of the entire industry chain of green fiber products, and can realize the entire industry chain from fiber to end products. Digital transformation and upgrading and online transactions can currently achieve data transparency for recycled polyester fiber from procurement, raw material input and output, production consumption, silk cake, packaging, finished product input and output to the green certification of the final product. Wind up. Consumers can trace their entire process information by scanning the blockchain QR code on the certificate. In this way, each product has its own exclusive “ID card” through digital means, allowing consumers to understand its “past and present life.”

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