Digital technology empowers China’s fashion industry and expands new tracks in the Metaverse

What is it like to “wear” the Metaverse on your body? The first Metaverse Fashion Design Show and the first “Cube Cube” Metaverse Fashion Industry Summit Forum in Wuhan, China opened on the evening of the 14th. Industry experts, well-known enterprises, and university representatives from home and abroad discussed the new track of the Metaverse fashion industry.

On the show, each piece of clothing was digitally pattern-making and designed through computing engines, 3D modeling and other technologies, blending the virtual and the real, from “mountain and sea monsters” to “alien travelers”, demonstrating the unbridled imagination.

Yang Jian, executive chairman of the China Fashion Designers Association, said that Yuan Universe will bring rich application scenarios and diverse industrial ecology to the fashion industry, and promote new products, new Business formats, new models, and new consumption emerge. With the iteration of technology, design and technology are deeply integrated, from digital twins to digital natives, fashion designers continue to innovate in the metaverse.

Cha Gan, chairman of Wuhan Yuanshi Industry Alliance Company and Wuhan Zeta Cloud Technology Co., Ltd., said that according to the traditional clothing industry process, making a garment requires a lot of labor and fabric costs. Yuanverse subverts traditional clothing design and pattern making models, and breaks through the clothing industry chain. It will save China tens of thousands of tons of fabric waste, reduce fabric printing and dyeing, and reduce environmental pollution.

“As the world’s largest clothing production base, China’s powerful flexible supply chain allows everyone’s clothing customization to be realized in the metaverse.” Cha Gan said.

Zheng Da, dean of the Academy of Fine Arts of Central China Normal University, said that the Yuanverse craze has spread to the field of consumer goods, and China’s fashion industry has also accelerated its digital transformation. Many well-known clothing and beauty brands have “stepped into” the Yuanverse and set off a new trend. . Metaverse not only provides designers with a broader creative space, but also meets the personalized needs of consumers.

The reporter found that currently, Beijing, Shanghai, Wuhan and other places are stepping up their efforts to lay out the Metaverse industry track and intensively issue relevant policies and planning documents.

AAA

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