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Douyin live training enters the market to help Textile City merchants develop diversified business models



Douyin live training enters the market to help Textile City merchants develop diversified business models Recently, the District Development and Operation Group organized its subordinate markets to carry out a …

Douyin live training enters the market to help Textile City merchants develop diversified business models

Recently, the District Development and Operation Group organized its subordinate markets to carry out a two-day Douyin live training event to actively seek diversified business models for Textile City operators.

In the press hall of China Textile City International Fabric Procurement Center, more than 100 market operators affiliated to the group are listening carefully to the lectures. From time to time, everyone takes pictures with their mobile phones and takes notes. , experts in the field of Douyin live broadcast gave in-depth explanations from multiple dimensions such as how to tap Douyin’s e-commerce‘s new growth, Douyin’s new trends, and how to lay out Douyin’s ecology. Brought a lot of useful information. “We need to enter the traffic market, seize the traffic, and better market our products on the new track. Only by trying and doing it can we achieve better development.” Liu Wei, business manager of Youmi Cloud, said.

Zhuang Xuyan, general manager of Shaoxing Liangquan Textile Co., Ltd., has been in the business of women’s clothing fabrics for more than 10 years. Since the COVID-19 epidemic, business has been tepid. Zhuang Xuyan began to change his thinking and started posting simple short videos of fabrics on Douyin last year. The hard work has finally paid off. Douyin customers often come here because of it, the transaction volume is not small, and they keep returning orders. “In this era of ‘mobile phones always in hand’, business models are also quietly changing. Listening to the teacher’s explanation inspired me a lot. We need to continue to explore and keep up with the development of the times.” Zhuang Xuyan said.

In recent years, the new e-commerce live broadcast Douyin sales model has been developing day by day, and the traditional business model of the textile market has been impacted. Since 2021, the District Development and Operation Group Co., Ltd. has actively provided “three services” for business owners to guide subordinate markets Carry out e-commerce training and hire professional teachers to offer many courses such as live broadcast e-commerce development trends, short video production skills, Douyin account operation, live broadcast operation skills, live broadcast e-commerce supply chain, etc., to drive the cultivation and development of live broadcast e-commerce in the market, and at the same time , China Textile City International Fabric Purchasing Center and Dongmen Market have also set up hundreds of square meters of live broadcast e-commerce rooms to provide a series of supporting live broadcast e-commerce services. The relevant person in charge of the group said that the next step will be to broaden the sales thinking mode of market operators, cultivate a group of operators in the market who adopt the Douyin live broadcast e-commerce sales model, and transform the business model Upgrade, establish market characteristics, and seek development space in fierce competition.

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