On the road to innovation, how many stones has textile fabric design already touched?

Textile fabric design is based on the systematic innovation of “technology, fashion, and green” and has formed an important productive force for the industry to reach the high end of the global value chain. In the digital future, the fashion development of the industry must be based on creative design as the core, technological innovation as the support, excellent culture as the guide, brand building as the driver, and sustainable development as the guide. In this process, textile fabric design, as an important growth pole, will also play an irreplaceable role.

On April 26, the 2023 China Textile Fabric Design Innovation Forum was held in Keqiao, Shaoxing, Zhejiang. As an important component of the 2023 Keqiao Fashion Week (Spring), this forum closely follows the pulse of industrial change, focuses on fabric design innovation, fashion creativity and value creation, and focuses on the three major sections of “design prediction, design implementation, and design management”. It explains the development direction of textile fabric design and analyzes the only way for product development and upgrading in the digital era and the growth of excellent textile fabric design talents. The awarding ceremony of the “Eighth (2023) National Textile Fabric Designer Training Advanced Unit Promotion Contribution Award” was held at the same time at the meeting.

Qiao Yanjin, director of the Productivity Promotion Department of the China Textile Industry Federation and director of the China Textile Information Center, Yan Yan, director of the Social Responsibility Office of China Textile Federation, and Li Bin, director of the National Textile Product Development Center Hong, Deputy Director of China Textile Information Center Li Bo, Chief Engineer of National Textile Product Development Center Chen Baojian, Member of the Standing Committee of Keqiao District Committee and Secretary of Party Working Committee of China Textile City Yuan Xiaowen, China Wang Junfeng, deputy secretary of the Party Working Committee of China Textile City and director of the Construction Management Committee, and other leaders and guests attended this forum. Qi Mei, director of the Fashion Trends Department of China Textile Information Center, presided over the forum.

Create high ground and build new competitive advantages in fabric design

“Today’s Chinese textile fabric design has increasingly enhanced its ability to carry culture and apply cross-border elements. It advocates original design, highlights the independent design personality with Chinese characteristics, and the core of oriental values. The cultural value, aesthetic value, technical value and commercial value are increasingly highlighted. The creative design concept of value integration has become a new consensus and new understanding of textile fabric designers.” Director Qiao Yanjin pointed out in his speech that in the face of national strategies and industrial needs, the industry needs to explore more pragmatic training measures and increase innovation Practical efforts should be made to strengthen the collaboration of science and education and the integration of industry and education, create a team of textile fabric design talents with excellent quality, optimized structure and outstanding functions, and accelerate the construction of new competitive advantages in China’s textile fabric design.

Secretary Yuan Xiaowen pointed out in his speech that in recent years, Keqiao has focused on the overall goal of building a modern “International Textile City” and insisted on implementing a strong manufacturing district, cultivating the “three major advantages” into the “three major highlands”, and building one of the five major textile areas. Center to realize the traditional textile industry and the fashion and creative industry to advance side by side and fly together. “In the future, Keqiao will further promote the comprehensive upgrade of the textile industry, based on fashion creativity, and create a fabric innovation R&D system through upstream and downstream collaborative innovation; focus on high-end fashion and brand empowerment, strengthen Keqiao’s fashion beauty, and vigorously implement “Keqiao” “Selected” brand cultivation plan to shape the regional public brand of textiles; focus on areas with strong talents and innovation, gather high-end talent elements, further innovate the “government + university + enterprise” cooperation model, and promote the high-end textile industry in KeqiaoQualitydevelopment.”

Rooted in industry and create a “strong magnetic field” for design talents

Keqiao is “a city supported on a piece of cloth”. On the fertile soil of this industry, countless outstanding and outstanding textile fabric innovation pioneers have been nurtured. Keqiao attaches great importance to cultivating talents, leading talents and achieving talents, and has always been committed to using talents to lead and empower the high-quality development of the textile industry. It has taken continuous measures in policy incentives, platform building, talent training, talent introduction and other aspects and achieved remarkable results.

Since 2018, Keqiao has continued to provide strong support for the promotion of the “Selection of Top Ten Textile Fabric Designers and Advanced Training Units”, allowing more leaders in the field of textile fabric design to gain valuable opportunities for self-improvement. In recognition of the China Textile City Construction Management Committee’s outstanding contribution in the organization of this selection event, the organizing committee specially awarded it the honorary title of “The Eighth (2023) National Textile Fabric Designer Training Advanced Unit Promotion Contribution Award”.

Identify the needs and grasp the key to winning product development

Chief Engineer Chen Baojian gave a keynote speech on “The Golden Rules of Textile New Product Development” at the meeting. He pointed out that being customer demand oriented and targeting market performance and financial indicator success are the core of product development. Formulating product development strategies, formulating and implementing product development plans, product promotion, and establishing and managing product and technology platforms are the four major responsibilities of the product development department. They are responsible for maximizing the use of internal resources, building product core competitiveness, and expanding the enterprise and brand. The market visibility and reputation are of great significance. Based on the eight concerns that product development companies need to haveWe have worked hard to create a complete solution.

Qi Huanjun, director of Shandong Daiyin Textile and Apparel Research Institute, stated in “The Road to Innovation and Development under the New Model” that in order to open up the internal industrial chain and improve collaborative innovation capabilities, Daiyin Group established a Textile and Apparel Research Institute within the company. The institute focuses on the research and product development of textile technology, new raw materials, functional yarns and fabrics, clothing fashion trend research and product design. It has implemented market-oriented operations in the systematic management of innovative products and has embarked on a path of efficient and sustainable development. On the road of innovation, it has established strategic cooperative relationships with scientific research institutions and universities such as Donghua University, Tianjin University of Technology, and Qingdao University, and is committed to the development of new products throughout the industry chain. In recent years, Daiyin Group has launched summer moisture-absorbing and quick-drying police uniform fabrics and high-strength wear-resistant fabrics for military training uniforms, which have achieved good economic and social benefits.

As the industrial practice of Chinese-style modernization deepens, the application fields of textile products continue to extend and application scenarios become increasingly rich. Textile fabric design will face more multiple tests from industrial upgrades, consumption upgrades, and digital upgrades. The “2023 China Textile Fabric Design Innovation Forum” was held in Keqiao, bringing new trends, new paths and new directions for future value design to Keqiao’s textile industry. On the one hand, it is pointed out that the industry needs to take creative design as the leading link and key area of development, and promote the collaborative integration of textile fabric design, technology research and development, production and sales. On the other hand, it guides the industry to further enrich the connotation of design culture, enhance the international influence and fashion voice of China’s textile fabric design, and form a mainstream guiding force for fashion development and product design. By using China’s textile fabric design innovation to promote industrial quality, efficiency, and power changes, I believe that the road to leapfrog of Keqiao’s textile industry will surely become wider and wider.

AAA

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