The annual output value exceeds 30 billion yuan. “Intelligent transformation and digital transformation” help Weihai textile and clothing become a “competitive industry”
On the morning of April 27, in front of many guests from the domestic textile industry, Liu Haiyan, the relevant person in charge of the Municipal Industry and Information Technology Bureau, told the story of a carpet: With more than 60 years of focusing on the main business and seeking development, Haima Brand Axmins Special carpet has won the “tenth consecutive title” in global production and sales, driving the main production area of this product to shift from the United Kingdom to Weihai. This is a vivid epitome of the transformation and upgrading of Weihai’s textile and garment industry. At present, the textile and garment industry in Weihai City has broken the shackles of traditional industrial development, and a large number of “hit products” have emerged. Last year, the output value exceeded 30 billion yuan, making it one of the province’s “top ten” industrial “flying formation” clusters.
“After years of development, Weihai’s textile and garment industry has formed a relatively complete industrial chain with a relatively solid industrial foundation. In particular, a number of leading enterprises such as Dishang Group, Lianqiao Group, and Haima Carpets have emerged, which have exerted a great influence on Shandong Province and even the country. The development of the textile and garment industry has a strong driving force.” said Dong Kuiyong, president of the ChinaCotton Textile Industry Association.
What did Weihai do right to let traditional industries “break out of the cocoon”? At the 2023 National Textile and Apparel “Excellent Supply to Promote Upgrading” and Shandong Province Light Textile Industry “Excellent Supply to Create Beautiful Products” activities, a set of numbers gave the answer: Over the years, Weihai has integrated the city’s resources to promote industrial transformation and upgrading, creating a national-level There are two industrial Internet platforms, 16 industrial design centers at or above the municipal level, and the coverage rate of intelligent transformation of industry enterprises exceeds 60%.
“Intelligent transformation and digital transformation are crucial to the development of the textile and apparel industry.” Zhu Lihua, chairman of Dishang Group, said that under the background of “dual cycle”, the domestic textile and apparel market demand continues to grow, and “intelligent transformation and digital transformation” It can help enterprises grasp market trends more flexibly. By building the country’s first vertical ecological supply chain platform for textiles and apparel, Dishang Group’s new product research and development cycle has been shortened by two-thirds.
Led by leading companies such as Dishang Group, many garment manufacturing companies in Weihai have embarked on the road of “intelligent transformation and digital transformation”. Sanyang Clothing started this journey in 2019. Now, it only takes 72 hours for customized clothing to be shipped from design to ready-made garments. “It’s like ‘turning stone into gold’. Although the external environment has been complicated in the past three years, our average annual growth rate has always remained above 35%.” said Wang Xiaoying, founder of Sanyang Clothing.
In subdivided industries such as carpets, linen textiles, and leather shoes, new stories of “intelligent transformation to digital transformation” are also taking place.
Li Long, marketing director of Shanhua Carpet, said that the company is accelerating the transformation of production lines, and the efficiency of a single piece of equipment has rapidly increased five times. “Under the new technology, carpets are of higher quality and more environmentally friendly. Now they have become our ‘hit product’ and are exported to about 40 countries and regions around the world.” Li Long explain.
This year, the Ministry of Industry and Information Technology and the Ministry of Commerce jointly issued the “Notice on Carrying out the 2023 Textile and Clothing Quality Supply Promotion and Upgrading Activities”, which ushered in new development benefits for the textile and clothing industry. Regarding how to occupy a larger market, Hua Shan, director of the Industry Department of the ChinaTextile Industry Federation, gave Weihai a suggestion: “We must focus on the three areas of ‘technology, fashion and green’ We have worked hard on the key words, made breakthroughs in the transformation of results, self-sufficiency of products, reduction of energy consumption, and formulation of standards, and continuously improved our core competitiveness.”
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