Shandong launches the theme activity of “Excellent Supply, Creating Beautiful Products” for modern light industrial textiles
On April 27, the 2023 National Textile and Apparel “Excellent Supply to Promote Upgrading” kick-off meeting was held in Weihai, Shandong Province, and Shandong Modern Light Industrial Textile’s “Excellent Supply to Create Beautiful Products” themed event was launched simultaneously. Throughout this year, Shandong will focus on 4 major sectors and carry out 61 key activities to accelerate the high-quality development of the province’s light textile industry in the two-way mutual promotion of supply and demand.
This is another time that the Ministry of Industry and Information Technology has placed the first stop of a national textile and apparel special event in Shandong. Shandong’s modern light textile industry has a large scale and a good foundation. It has many domestic industry leaders and “single champion” companies. It is understood that last year, as the first stop of the Ministry of Industry and Information Technology’s 2022 “Three Products” national tour, the Provincial Department of Industry and Information Technology, the Provincial Department of Commerce, etc. 14 departments jointly launched the “New Light Textile Enjoys Life” modern light industrial textile “three products” consumption season event, coordinating and organizing 5 major themes and more than 70 activities, with a turnover of 13.5 billion yuan, becoming a feature that leads the province’s industrial development brand.
“The current series of ‘stabilizing growth’ policies continue to be effective, and the potential of domestic demand continues to be released. The textile and apparel industry needs to seize this window period for brand pattern adjustment and play a greater role in stabilizing growth, expanding domestic demand, and stabilizing foreign demand.” Provincial Labor Guan Xiaoyan, director of the Information Department’s Light Industry and Textile Industry Division, said that on the basis of last year’s “three products” strategy of increasing varieties, improving quality, and creating brands, focusing on high-end, fashionable, personalized, and branded consumption upgrading trends, Shandong has determined this year The four major directions of strengthening research and development, optimizing design, promoting digital transformation, and expanding the market will help enterprises improve their ability to adapt to the market, lead the market, and create the market through a series of targeted measures.
The “seamless shirt” in the hands of Lu Thai Textile staff looks “very similar” to an ordinary shirt, but there are no stitches and sewing threads – through the selection of cotton fabrics suitable for Environmentally friendlyPolymer hot-melt adhesive material, “welding” replaces sewing, the seams are stronger and more comfortable to wear. To cope with high-end demand, high-tech empowerment is essential. In the “New Light Textile Strong R&D” activity, Shandong will organize a publicity and promotion meeting for new technologies, new achievements, and new models in the textile and apparel industry. China’s high-end textile technology and equipment 13 activities including the forum and the Taishan Summit of the Shandong Textile and Garment Industry, relying on major technological breakthroughs in the industry, promote the precise connection between the supply and demand of innovative resources between schools and enterprises, transform and implement a number of innovative results, and promote innovation New productscale production.
As a major economic province, the first impression of Shandong is that of stability. In recent years, the textile and clothing industry has fully demonstrated the fashionable and creative side of Shandong: the Hanfu industry in Caoxian County has promoted the national trend from domestic to overseas. The “Hanfeng Xiangyun” and “Happy Eyebrows”masks worn by athletes at the Winter Olympics were developed and designed by Shandong enterprise Yuyue Home Textiles… In the “New Light Textile Quality” Design” activities, Shandong will organize 13 activities such as the China International Chinese Clothing Design Competition and the China Lujin Industry High-Quality Development Forum, organize enterprises to study and study in international and domestic fashion resource gathering places, and promote manufacturing enterprises in clothing, furniture and other industries to cooperate with Design schools and professional institutions in the province will be deeply connected to solve the problem of decoupling design resources from manufacturing enterprises. At the same time, a number of creative design works that will lead the fashion trend will be launched through fashion exhibitions and competitions.
A corner of the world, connected to the world – Dishang Group’s textile and apparel vertical ecological supply chain platform links more than 4,000 fabric and accessories suppliers and more than 500,000 fabric and accessories resources around the world for consumers to customize according to Fashion Trends “One-click” global selection of materials and order placement. According to Zhu Hongtao, deputy general manager of Dishang Group Co., Ltd., it is through the application of advanced technologies such as “3D clothing digital design technology” and “optical three-dimensional measurement system” that Dishang’s ODM (independent research and development, design and manufacturing) business has been able to account for95% of exports, achieving a transformational leap from OEM production to digital design and manufacturing. Through the “New Textile to Promote Digital Transformation” activity, Shandong will implement the “Digital Textile”talent training plan and promote the establishment of a national textile and clothingIntelligent ManufacturingThe Industry-Education Alliance also implements the “Intelligent Manufacturing One-to-One” plan for light textiles, relying on professional institutions to provide enterprises with professional guidance on digital transformation to solve the difficulties and pain points in the intelligent transformation to digital transformation. This year, Shandong will also implement the light textile “Enterprise Assistance Internet” plan to promote upstream and downstream enterprises in the industrial chain to use the platform to meet the needs of personalized customization for diversified supply chains.
In recent years, multiple factors such as the e-commerce new economy and channel flattening have resonated. Textile and apparel companies are facing unprecedented opportunities in exploring larger markets. “With the recovery of consumption, the most important thing for enterprises at present is to do everything possible to expand the market and grab orders. Therefore, ‘New Light Textile Expanding the Market’ is also the section with the most activities this year. A dual-product online shopping festival will be carried out to ‘call’ new home textiles and Qingdao International Furniture Fair and other 23 activities.” According to Guan Xiaoyan, Shandong will launch the new light textile “Excellent Thousands of Enterprises, Famous Products and Ten Thousands of Products” special market expansion campaign.�� Organize well-known enterprises and high-quality products to participate in exhibitions, market expansion, and publicity as a group, and jointly explore with e-commerce platforms to carry out Shandong Textile’s “Super Origin Festival” activities, and work together to create a new business card for the industry of “Shandong New Textile”.
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