You have seen the barbecue in Zibo, I have seen the clothing industry chain in Zibo
Some people say: The explosion of barbecue in Zibo, Shandong is just a gust of wind. Once it’s over, it disperses, leaving nothing behind. But if you haven’t tried hard, how do you know you can’t stay?
Undoubtedly, barbecue has become a tool for attracting traffic in this city. But what Zibo is doing is to penetrate the barbecue and activate the vitality of the entire city, including the local clothing industry.
Zichuan Garment City, located in Zichuan District, Zibo, has become one of the representatives of activating the development vitality of the local garment industry.
The first clothing wholesale market in Jiangbei with an annual output value of over 10 billion yuan in the 1990s, a clothing and small commodity wholesale and retail mecca that is almost universally known in central Shandong, and an industrial business card representing the economic development of Zichuan District… Zichuan Garment City has gone through 36 years of ups and downs. Faced with the rapid rise of the e-commerce industry, constant changes in transportation and logistics, and changes in people’s shopping methods, merchants have begun to shrink. The function of the market as a commodity distribution center gradually weakened. In order to revitalize the mall, Zichuan District integrates market resources, digs deep into the blue ocean of e-commerce for industrial development, actively cultivates source enterprises to build a clothing processing industry chain, reshapes the brand image of Zichuan Garment City, and continues the glory of the mall.
Once: 12,000 merchants gathered together
When it comes to Zichuan Garment City, “Old Zibo” people can tell many stories related to it.
“When I was a kid, during the Chinese New Year, my parents said they would take me to Zichuan Clothing City to buy clothes. I would be happy for several days.” Zhu Li, a native of Zhoucun, is a “post-80s generation”. In her memory, she wears clothes from Zichuan. The new clothes purchased at Sichuan Clothing City for the Chinese New Year can be shown off in front of friends for a long time. “At that time, both adults and children were proud to buy clothes in Zichuan Garment City.” The Zichuan Garment City, with its novel styles, high quality and low price, covering an area of 500 acres, from the early 1990s to 2005, The daily flow of people reaches 150,000. “It can be said that the clothing city at that time was full of gold.” Qiu Lihu, director of the Zichuan Garment City Management Committee, said that at that time, the number of merchants in the clothing city reached more than 12,000. In addition to wholesale and retail of clothing, shoes and hats, small commodities, catering, Accommodation, logistics and even public toilets have all formed a certain industrial scale, with annual output values reaching more than 10 billion yuan for many consecutive years.
At that time, Zichuan Garment City also attracted many outsiders to take root in Zichuan. “I have been doing business in Zichuan Garment City for nearly 30 years, and several of my children were born and raised in Zichuan.” Yuan Shengfang, a native of Jinhua, Zhejiang, said that her first stop when she started working was Zichuan Garment City. “Zichuan Garment City is quite famous across the country, so I wanted to come and try it out.”
So far, Zichuan Garment City is still home to a large number of merchants from Hubei, Zhejiang and other places. Zichuan Garment City has also been rated as one of the top ten professional clothing markets in the country by the National Bureau of Statistics, as one of the top ten textile and apparel brand markets in the country by the Ministry of Commerce, and as a national integrity management demonstration market by the China Marketing Society.
Change: Reorganization and integration of market resources
With the changes of the times, the rise of several large-scale clothing wholesale markets in Jinan, Qingdao, Linyi and other places, as well as the impact of online shopping, the 36-year-old Zichuan Garment City had to make changes.
“The street has invested more than 1.5 million yuan in night lighting projects on the facades of the main buildings in the garment city, Liuxianhu Road, Yanhe Road and other main roads, and repaired some damaged pavements and road traffic facilities. . At the same time, the roofs of shops along the river road have been renovated, and parking spaces and other infrastructure have been added.” Duan Weirong, secretary of the Jiangjun Road Street Working Committee, said that in order to enhance the brand image of Zichuan Garment City, the street also invested more than 2 million yuan to manage the clothing city. The 600-square-meter space on the first floor of the committee has been built into a “Shang Space” urban living room that integrates business negotiations and clothing brand launches, covering multiple functional areas including negotiation rooms, T stations, book corners, and live broadcast rooms.
“After the Spring Festival in 2023, the Zichuan Garment City Small Commodity Wholesale Market located in Jinqiao Shop and Liuquan Building collectively moved to Halls 1, 2, and 3. Before the relocation, the street invested more than 2 million yuan to renovate old clothing The department has carried out infrastructure renovation and upgrades.” Qiu Lihu said that the relocation not only solved the problem of the original market occupying the Xiaofu River, but also improved the shopping environment of the small commodity market, which is conducive to the formation of a new market scale.
Through a series of resource integration, this year, the occupancy rate of merchants along the main road of Zichuan Garment City reached 100%, and the lease renewal rate increased by 16% year-on-year; there are 1,252 stalls in Hall 4, and the lease renewal rate reached 95.4%; in Hall 5, the lease renewal rate reached 95.4%; The lease renewal rates of the hall, high-end hall and Wenzhou Commercial Building are all above 95%; the lease renewal rates of Luzhong Trade City and Children’s Clothing Knitting Building are above 93%; for the 120 stalls in Hall 6, the lease renewal rate has increased by 16% year-on-year.
Future: Create a complete clothing industry chain
“Welcome to the Woodpecker Galaxy live broadcast room. Our clothes have a complete range of styles and quality is guaranteed. If you are interested, click on the little yellow car at the bottom right. You can also order food, and the anchor will come and try it on…” In the e-commerce live broadcast room of Shanghai Commercial Building, the anchors are introducing the clothing in the clothing city to netizens in detail.
“In 2022,…Our sales reached more than 50 million yuan, exceeding previous expectations. Now, many young merchants in the clothing city have taken the initiative to find us and are ready to learn how to sell goods through live streaming. “Wang Deyue, the person in charge of Zibo Zhoupai Trading Co., Ltd. to which Woodpecker Galaxy Live Room belongs, said that with the rise of e-commerce, many merchants in Zichuan Garment City have launched online and offline dual operations, which has also attracted more young people to Zichuan The clothing city builds its own e-commerce kingdom, and behind it is a good business environment.
“In order to be in line with the modern commerce and trade industry, we are actively promoting the preparations for the Zichuan District E-commerce Chamber of Commerce, exploring the ‘promote physical business formats, leveraging e-commerce’ development model, and working with Youzhong Education Technology Co., Ltd. Cooperate, carry out e-commerce training, and strive to achieve industrial development transformation and leapfrog.” Duan Weirong said that now, more than 1,280 merchants in Zichuan Garment City sell clothing through the e-commerce live broadcast platform, with annual sales reaching 2.63 billion yuan, directly or indirectly driving EmploymentMore than 7,800 people.
Currently, Zichuan Garment City is building the 450-acre Zibo Tianhua (Erli) E-commerce Industrial Park and the 300-acre clothing logistics park to promote the further growth of the e-commerce industry.
Zichuan Garment City is a second-batch clothing market. The establishment of a clothing processing industry chain has always been a problem that Zichuan District has been working hard to solve. “The clothing industry is a traditional industry in Zichuan District. It has leading enterprises such as Lutai Group and was once the largest infant clothing production base in the country. Zichuan Garment City is surrounded by Erli, Jiangjuntou, Xiguan Er and other villages. It has good The foundation of the garment processing industry.” Sun Pengwei, member of the Standing Committee of the Zichuan District Committee and deputy district chief, said that the Zichuan Garment City is actively attracting investment and is preparing to vigorously implement the construction of the source factory of the garment industry and build the Garment City into a garment city with both processing and logistics support. With the support of the market and the support of e-commerce, a full industry chain market integrating clothing R&D, production and sales is recreating the domestic first-class clothing market.
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