Suzhou Shengze’s “breakout”
The textile industry is Jiangsu’s traditional advantageous industry. Shengze, Wujiang, Suzhou, an important textile town and a city that has existed for thousands of years, has stepped out with its strength to expand markets and seek innovation, constantly highlighting the “encirclement” and promoting the silk textile industryTransformation and upgrading, driving foreign trade importexport to achieve a new leap, highquality development Resilience and vitality are constantly released.
Negotiation, delivery, and fabric selection. This April, Suzhou Shengze textile workers are busy in seconds. In the past two days, the textile company Romain Rolland has welcomed an old face. An old American customer came to Shengze again after three years to find the most suitable fabrics for the company’s self-developed outdoor clothing. High-tech fabrics made in China have become his first choice.
Chris De Witt, director of product design and innovation operations of the sports brand SportMaster, said that they have provided us with great creativity and various fabric solutions, which are particularly innovative and professional. Shengze also has a strong comparative advantage in fabrics, so we can find the best partners here. Of course, we will come again soon.
The fabrics favored by overseas customers are the fruits of Shengze’s hard work over the past few years. In the past three years of the epidemic, textile workers in Shengze have faced many crises. Wang Xin, business manager of Jiangsu Lomain Rolland Group Outdoor New Materials Co., Ltd., said that some orders from Europe and the United States have lost their purchasing power due to the epidemic, and some buyers have begun to transfer the production lines of mid- to low-end products to Southeast Asian countries.
Zhong Fang, deputy director of the China Oriental Silk Market Management Office and deputy director of the Trade Promotion Bureau of Shengze Town, Wujiang District, Suzhou City, said that the production capacity of old products, including the number of inquiries, has dropped significantly in recent years.
Are orders declining? Is the product uncompetitive? Textile, a traditional advantageous industry in foreign trade exports, is facing new challenges. It has gradually become the consensus of Shengze textile enterprises to seek momentum from innovation. Companies represented by Romain Rolland have begun to push their flagship products from low-end to mid-to-high-end. How does innovation come about? In 2019, the country’s first national advanced functional fiber innovation center, led by the private enterprise Shenghong Group, settled in Shengze. In the laboratory, the Innovation Center has joined hands with multiple academician teams to conduct hundreds or thousands of material experiments, allowing a series of cutting-edge innovations to continuously enter the market from here.
Miao Jia, director of the International Trade Department of Jiangsu Guowang High-tech Fiber Co., Ltd., told reporters that after large-scale mass production, when customers think of new products, they will first think of us. Sheng Hong, even if we Sheng Hong doesn’t have it, he will think of letting us help him prototype and develop, which will also promote the promotion of our new products to a certain extent.
The innovation driven by enterprises has promoted this famous textile city to be more adventurous and adventurous in the pace of going out. The government relies on the complete textile industry chain formed to continuously empower with fashion and green. In March, Beijing, Shanghai, Shenzhen and Guangzhou all left Shengze’s fashion footprints. From Shanghai Fashion Week to China International Fashion Week, the fruits of innovation are growing in this spring. New functions, ecologicalenvironmental protectionregeneration, soy fiber, and dazzling innovative fabrics inspire every designer, and the creativity of fashion designers also promotesFabric companiescontinue to update and iterate.
“We are preparing 100 companies to promote fabrics as brands this year, including the design fabrics we showed at China Fashion Week in Beijing in March this year. The marketing in the circle is also relatively successful.” Zhong Fang said that in terms of policy, We are also increasing our efforts to provide financial subsidies from exhibitions, cross-border e-commerce, trade clusters, etc. to reduce costs and increase efficiency for enterprises. Especially in the process of transformation, efforts should be made towards the fashion end or even from the manufacturing end to the fashion end.
Nowadays, Shengze, facing the tide of new opportunities, insists on developing the textile industry unswervingly. The solid industrial foundation and rich creative resources have promoted the Shengze fashion textile industry to burst out with new resilience and vitality. Entering April, the pace of Shengze textile people will not stop. Wang Xin is preparing new fabrics to be brought to the Canton Fair with his partners; in Shenghong Fiber’s shipping area, products are sent to Southeast Asia, the Middle East, Egypt and other countries along the Belt and Road Continuously growing; this spring, Shengze has continued to go out to stabilize orders and expand markets. More than 40 sub-enterprises participated in overseas exhibitions in Paris, Vietnam, Bangladesh, Indonesia, etc., and nearly 110 companies completed overseas exhibition investment.
When walking in Shengze, the biggest feeling is the courage and courage of Shengze Textile people. Facing overseas markets, they use their courage to fight hard to win orders and opportunities. In the face of fierce competition in products, they are innovative and promising. Let enterprises win room for development. It is this kind of pursuit of change, advancement and breakthrough that has injected strong momentum into Shengze’s creation of a world-class silk textile industry innovation cluster. Relying on the existing textile industry manufacturing foundation, this famous textile city has become more and more solid on its journey to become a fashion capital.�
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