The latest statements from the two departments! Promote the “three products” action in the textile and garment industry!
News from China Central Broadcasting Network, Beijing, April 20 (Reporter Lu Haining) According to the “Transaction Live” report of China Central Radio and Television Station’s Economic Voice, the Ministry of Industry and Information Technology and the Ministry of Commerce issued the “About Carrying out the 2023 Textile Industry” on April 19. The “Notice on Optimizing the Supply of Clothing and Promoting Upgrading Activities” proposes to further promote the “three products” action of adding varieties, improving quality and creating brands in textile and clothing. Support enterprises to increase equipment updating and technological transformation, and promote the digital intelligent transformation of enterprises.
How to transform textile and clothing into digital intelligence? Where is the focus of the “Three Grades” action? In this regard, the reporter interviewed Zhu Keli, the founding director of the Guoyan New Economic Research Institute.
Zhu Keli said that through the industrial Internet, intelligent manufacturing and other means can bring multiple effects such as cost reduction, quality improvement and efficiency increase to textile and garment enterprises, and can help enterprises achieve Full-process digital management and monitoring. While improving product quality and efficiency, it also saves manpower. Optimizing the production process through data analysis and algorithms can reduce the production cycle and improve production efficiency. It can also reduce waste such as carbon emissions in the production process and improve resource utilization efficiency. He gave an example. Some textile and garment companies have introduced technologies such as intelligent hanging systems, intelligent logistics systems, and intelligent scheduling systems to realize the automation and intelligence of the production process. There are also companies that use data collection, data analysis, and data through intelligent supply chain platforms. Forecasting and other technologies improve production and sales efficiency.
What new products and new experiences can the digital transformation of textile and apparel companies bring to consumers? Zhu Keli introduced that companies can use digital technology to “tailor-fit” products according to consumers’ needs such as body shape and preferences and provide personalized products. Some companies have launched smart wearable clothing that can detect physical health conditions and provide personalized health management suggestions. At present, consumers are paying more and more attention to the technological content and intelligent experience of products, and their demand for the comfort and breathability of clothing is also increasing. This has brought more opportunities for the future development of the textile and apparel industry.
Then, how to further promote the “three products” campaign of increasing varieties, improving quality, and creating brands in textile and apparel? Zhu Keli suggested starting from three aspects: cultivating brands, optimizing supply, and promoting demand.
In terms of brand education, textile and apparel companies are encouraged to participate in international exhibitions and increase brand exposure on social media.
In terms of quality supply, companies must work hard in product design, production, manufacturing and other aspects, focus on the improvement of creative design and cultural connotation, and continuously increase the added value of products.
In terms of promoting demand, companies should strengthen market research and analysis, constantly introduce new products based on changes in consumer needs and preferences, and at the same time improve consumer shopping and after-sales experience.
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