The “Snow Lotus” brand ranked among the “Top 50 Brands Favored by Women in 2023” list
From April 7th to 9th, the 16th Women’s Forum of the 2023 China Brand Festival was held at the Zhengzhou International Convention and Exhibition Center. Gu Xiulian, director of the China Care for the Next Generation Working Committee, attended the opening ceremony and delivered a speech. More than 2,000 guests from relevant government departments, industry associations, business circles, academia, culture and sports circles attended. The forum brings together various participants in the “her economy” to showcase the style of contemporary women, analyze women’s mental journeys, and promote the female spirit of the times. The opening ceremony also announced the list of “China’s Top 500 Female Brands in 2023”. Dong Mingzhu, chairman and president of Gree Electric Appliances, astronaut Liu Yang, and Zhang Guimei, principal of Lijiang Huaping Girls’ Senior High School, were selected.
The “Snow Lotus” brand owned by Beijing Snow Lotus Group Co., Ltd. was listed in the “Top 50 Brands Favored by Women in 2023” list, and was awarded this honor together with Taobao, Douyin, Chow Tai Fook, Meituan, BYD, Gree and other brands. It is not only an affirmation of the Xuelian Group’s century-old development achievements, but also an expectation for the future prospects of the brand.
Gan Xuerong, deputy secretary of the Party Committee, vice chairman and general manager of Xuelian Group, was invited by the Zhengzhou Municipal People’s Government to attend and deliver a keynote speech at the corporate internationalization sub-forum. With the theme of “Textile Brands’ Road to Going Overseas”, he proposed Chinese textile brands based on authoritative statistical analysis of domestic and international textile imports and exports and decades of import and export practice cases of Snow Lotus. There is “great potential” for enterprises to go overseas; China’s textile state-owned brand enterprises, which have grown up with the founding of the People’s Republic of China, have unparalleled practical advantages, reputation advantages, talent advantages, and technical reserves Advantages, etc., as the saying goes, “state-owned enterprises can expect”; currently limited by the existing international trade rules and standards system, our country’s brands are still in a passive position, and they urgently need to form a team to “work together”; with the international competitiveness of our country and voice continue to increase, further enhance brand confidence and governance confidence, strengthen “cultural credibility” and bright prospects, and provide strategies and suggestions on how to enhance international competitiveness and influence. Taking Xuelian’s century-old development history as an example, he discussed how to protect the hard-won golden signboard of “China Textile” and tell the Chinese brand story well.
As the creator of the first cashmere sweater in New China, Snow Lotus is a time-honored brand of state-owned enterprises in the capital and has accompanied the Chinese people’s clothing life for nearly 60 years. In recent years, through the guidance of the concept of “full category of cashmere knitting” and the reshaping of brand fashion styles, Snow Lotus’s “cashmere +” concept has been sought after by the majority of consumer groups. While adhering to “quality and trustworthiness” as always, it has deeply cultivated cashmere knitting and The integration of fashion design, urban life, traditional culture and craft innovation actively embraces the changes in new consumer trends and is committed to bringing high-quality cashmere knitted products and services to new and old customers.
In the new era, Snow Lotus Group will continue to be based on the present, have a global perspective, move steadily and long-term, promote the new development of national textile enterprises, and contribute more, better, more beautiful, and more connotation to “her power” and “new women” new brand value.
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