“Keqiao Textile” has become the first regional brand in China’s textile industry worth hundreds of billions
Recently, reporters learned from the Brand Office of the China Textile Industry Federation that the regional brand value of “Keqiao Textile” has been assessed at 291.236 billion yuan. China Textile The industry’s first regional brand worth hundreds of billions was born.
It is reported that in order to implement the national brand building strategy, promote regional brand competitiveness, and cultivate tens of billions or even hundreds of billions of brand valueindustrial clusters, the China Textile and Apparel Industry Federation The regional brand competitiveness evaluation and improvement work will be launched at the end of 2021. By quantifying the regional brand image and strength, it will help the region improve its brand value and effect, and provide a value reference for regional highquality development. .
Regional brands are a comprehensive reflection and important symbol of high-quality development of industrial clusters and regional economies. Promoting regional brand building is of great significance to enhance the competitiveness and influence of industrial clusters, better integrate into the division of labor and cooperation in the domestic and international textile value chains, fully stimulate the main role of the domestic cycle, and realize the domestic and international dual cycles. Promoting regional brand building and carrying out brand value evaluation work has risen to the level of national strategy. The “Guiding Opinions of the National Development and Reform Commission and other departments on promoting brand building in the new era” proposes to “strengthen the use of regional brands, value assessment and intellectual property rights financing, and strengthen the use of regional brands management and protection”.
The China Textile and Apparel Federation Brand Work Office has joined forces with relevant professional organizations to establish regional brands for textile and apparel based on relevant national and international standards such as the “Regional Brand Value Evaluation Industry Cluster Area” (GB/T39905-2021) as the basic technical basis. The value evaluation model has carried out value evaluation on regional brands such as “Keqiao Textile”, “Qingshan Lake Knitting”, “Zhenze Silk” and other processes through basic data preparation, in-depth research, method determination, working group evaluation, expert group review and other processes. evaluate. After evaluation, the regional brand value of “Keqiao Textile” is 291.236 billion yuan, and the first regional brand worth 100 billion yuan in China’s textile industry was born.
As an important component of the textile and apparel regional brand value evaluation model, the brand strength index system focuses on regional economic capabilities, basic development capabilities, quality management capabilities, innovation and creativity capabilities, brand management capabilities, service industry capabilities, and sustainable development capabilities. Systematically consider large dimensions. The evaluation results show that the “Keqiao Textile” regional brand has obvious advantages in regional economic capabilities, quality management capabilities, innovation and creativity capabilities, and sustainable development capabilities. The regional brand strength is domestically leading, and the brand value is at the forefront.
According to reports, “Keqiao Textile” has obvious advantages in the industrial chain. It has basically formed a complete industrial chain from chemical fiber, weaving, printing and dyeing, clothing, home textiles to textile machinery equipment. It is the first professional market in the country to be named “China” – —China Textile City‘s annual market transaction volume exceeds 300 billion yuan; it focuses on strategic support for brand building, and launched the “Keqiao Preferred” Textile Regional Public Brand Building Action” to Special policy support for the fashion industry, supporting entrepreneurship and innovation, encouraging the improvement of fashion creativity levels, creating a fashion creative atmosphere, encouraging joint efforts, increasing awards and subsidies for scientific and technological projects, etc.; focusing on the construction of public service platforms, “Shaoxing Keqiao District Textile Industry Creative Design Base” “Shortlisted for the first batch of textile and clothing creative design pilot parks by the Ministry of Industry and Information Technology, and the first batch of demonstration parks in 2021; focusing on improving regional radiation and service industry capabilities, Keqiao has become the permanent host of the World Textile Merchant Conference.
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