Tianmen Clothing adds e-commerce “wings”
The China International Clothing and Accessories Expo was held in Shanghai recently, and 11 cities and states in Hubei organized groups to appear. In the Tianmen City exhibition area, 10 companies moved their clothing live broadcast rooms into the exhibition hall, and netizens interacted online and actively placed orders.
Walking into the more than 30,000-square-meter production base of Qidian Textile Company in Tianmen City, Hubei Province, fabric cutting, parking space sewing, buttonhole fastening and other links are operating in an orderly manner. “We build our own supply chain. From auxiliary material procurement to packaging and delivery, the entire garment production process can be completed in a closed loop in the factory.” Fei Wen, head of Qidian Textile, said that Qidian Textile currently has more than 50 companies on Pinduoduo and Douyin platforms. shop. In 2022, Qidian Textile successfully transformed into live broadcast delivery, with sales increasing 5 times year-on-year.
The business model of the traditional clothing industry is based on production and sales, and production and sales are organized after orders are placed. However, e-commerce focuses on promoting popular models, releasing new styles, and grabbing traffic. . In Tianmen, with the vigorous development of the clothing e-commerce industry, many clothing processing factories and fabric and accessories suppliers have returned, and the entire industrial process can be completed in the same city.
The clothing industry is Tianmen’s traditional leading industry. According to statistics, Tianmen’s textile and garment industry employs nearly 200,000 people, including about 151,100 people working outside the city. Since 2020, affected by factors such as the adjustment of industrial structure in coastal areas, more than 1,000 textile and clothing business entities have settled in Tianmen, complementing local large-scale clothing companies. At present, there are more than 4,000 textile and clothing companies in Tianmen City, including 3,284 clothing e-commerce companies. The annual shipment volume of clothing e-commerce companies is 290 million pieces and the transaction volume is about 20 billion yuan.
Recently, an original clothing production e-commerce industrial base project was signed and settled in Tianmen. Shenzhen Laodongmen Baima Clothing Co., Ltd. plans to invest 1 billion yuan to build an original clothing production e-commerce industrial base project in Tianmen. Wang Zhonghua, president of the Tianmen Chamber of Commerce in Guangdong Province and chairman of Shenzhen Laodongmen Baima Garment Co., Ltd., said that the Tianmen garment industry has a good foundation and many employees. As the industrial supporting facilities continue to improve, traditional enterprisesTransformation and upgrading, and a large number of clothing companies returning home, Tianmen’s clothing industry is glowing with new vitality.
Tianmen issued “Several Opinions on Supporting the High-Quality Development of the Textile and Garment Industry”, providing support in terms of strengthening financial support, optimizing platform construction, brand creation, and digital transformation. Preferential policies support the clustered development of the textile and apparel industry. Yi Xianrong, Secretary of the Tianmen Municipal Party Committee, said that Tianmen anchors the goal of building the province’s clothing e-commerce industrial base, actively undertakes the settlement of textile and garment enterprises and the return of industrial workers to their hometowns for employment, and strives to create supporting facilities A textile and apparel industry system with complete facilities, complete industrial chains, strong radiation and distinctive brand characteristics.
Targeting the return settlement of enterprises and the employment needs of returning people, Tianmen has actively built six textile and garment industry clusters, including SDIC Industrial Park, Longteng Garment Town, and Tianmen E-commerce Industrial Park, and has initially formed a complete industrial chain. Supporting suppliers also followed, and industrial collaboration and supporting capabilities continued to increase.
The SDIC Industrial Park located on Tianxian Avenue is only a 10-minute drive from the city. It is a professional park in Tianmen City that undertakes the development of the garment industry. More than 100 textile and garment companies have settled there. Products as large assewing machines or as small as clothing buttons can be “digested” internally in the SDIC Industrial Park. At present, relevant departments are focusing on optimizing the functional layout of the park, improving the park infrastructure, building standardized factories, and scientifically setting up warehousing, processing, logistics and other areas to allow companies to quickly settle in and travel lightly.
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