Embroider a beautiful life! “Craft Designer” public welfare training goes to the Yi people
Graduation! The Yi embroiderers dressed in ethnic costumes showed off their creative designs while “catwalking”, with cheerful smiles on their faces.
At the graduation ceremony of the fourth phase of Burberry’s “Craft Designer” training charity project, where the Yi people attended the graduation ceremony, the Yi embroiderers who participated in the training said that they had benefited a lot from this study and gained a lot of experience in fashion awareness. Knowledge, thinking patterns, design concepts and other aspects have been greatly improved. They will take the training gains back to their hometowns and lead more Yi embroiderers to “embroider” a beautiful life with their hard-working hands.
From March 31st to April 4th, the event was held in Yuxi City, Yunnan Province.
The Burberry Craftsman Designer Training Charity Project is jointly initiated by the China Women’s Development Foundation, the China Textile Industry Federation and the Burberry Group. It plans to enter the In 10 ethnic minority areas, female practitioners with certain traditional skills are provided with training to improve their design aesthetic abilities, and related activities such as achievement transformation, exhibition display, cultural popularization, and public welfare publicity are carried out in conjunction with the project. In 2022, the project has carried out public welfare training for 60 female trainees from the three ethnic minorities: Miao, She, and Yao, making a large number of useful attempts to help women innovate and start businesses, promote intangible inheritance and development, and rural revitalization.
According to reports, the training content covers six major sections: analysis of the current situation of textile intangible cultural heritage, creative design training, classic case sharing, creative practice comments, product marketing planning and comprehensive literacy improvement; the former deputy director of the China Textile and Apparel Industry Federation is specially invited Sun Huaibin, president and one of China’s top ten intangible cultural heritage figures, Liu Wei, Golden Summit Award designer and project charity ambassador, Li Wei, professor and doctoral supervisor of the Department of Dyeing, Weaving and Clothing, Academy of Fine Arts, Tsinghua University, Zhao Chen, associate professor, School of Fine Arts and Art Design, Kunming University, Wu Xiaoli, a professional tutor from East China University of Science and Technology’s Business School and a senior expert in brand business operations, and other domestic senior experts, scholars, and top designers have formed a high-level teaching team.
How to break the bottleneck of the development of the Yi embroidery industry and bring Yi embroidery, which has long been stuck in a workshop-style basic cycle, out of the mountains has become a key topic for exchanges between students and teachers. This training conducted a large amount of pre-class research on the current status and needs of female traditional craftsmen of the Yi ethnic group. The course takes “Yi Hearts Walk Together” as the creative design theme, combines theoretical teaching with creative practice, and focuses on three major series: office, home furnishing, and clothing. Students gain an in-depth understanding of Yi embroidery through systematic study of the current situation analysis, prospects and policy interpretation of textile intangible cultural heritage, integration and expression of traditional skills and fashion design, case appreciation of creative thinking of well-known domestic and foreign brands, positioning of textile intangible cultural heritage products and market trend analysis, etc. , Yi costumes, brocade and other traditional ethnic craft characteristics, focusing on improving the design aesthetic ability, independent creative ability and finished product transformation ability of Yi students.
This training course was also shared with the previous three trainees simultaneously through online live broadcast, realizing public welfare coaching and energy replenishment, and providing more communication and learning opportunities for everyone.
It is worth mentioning that during the training period, specially invited trainee You Dingmei formed a profound friendship with Yi trainee Li Xingmei, and eventually became a master and apprentice, and a traditional apprenticeship ceremony was held in the presence of all teachers and students.
The fire is passed down from generation to generation. This move is of great significance to this training. It not only gives the inheritance and continuity of Yi embroidery, but also shows that the younger generation is using traditional skills as a career to build their own future.
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