Let’s discuss new opportunities in the sleep aid industry and promote high-quality development of the industry
Recently, the “Sleep Aid Home Textile Industry Development Trend Forum and Sleep Aid Home Textile Product License Ceremony” hosted by the 2023intertextile Spring and Summer Home Textile Exhibition was successfully held in Shanghai. Xinhuanet reporters conducted on-site interviews with a number of heads of textile companies who came to participate in the exhibition, and discussed with the interviewees the current status and prospects of Chinese textile companies, with a view to promoting the industry to improve quality and efficiency, and to achieve high-end industries. Quality development.
At the event, Wang Shengyu, general manager of Hebei Guoxin Pure Cotton Home Textile Co., Ltd., said in an exclusive interview with Xinhuanet that with the improvement of people’s quality of life, people are paying more and more attention to sleep quality, which has brought great changes to the home textile industry. New development opportunities have come. This year, Guoxin Home Textiles will continue to delve into the sleep industry, strengthen product innovation and brand building, and focus on the three positionings of high quality, high brand and high cost performance, and continue to launch higher quality sleep products and services. At the same time, we will strengthen digital construction, create intelligent sleep solutions, deepen brand positioning and market expansion, promote the wide spread and in-depth penetration of the brand in the sleep industry, and provide consumers with Provide users with a more convenient and efficient sleep experience.
Liuqiao Group is located in the “Down Capital of China” – Hangzhou Xiaoshan Down Industrial Park. It is a large-scale enterprise with diversified and cross-regional development focusing on the down industry. During this event, Fu Miaokui, chairman of Liuqiao Group Co., Ltd., said in an exclusive interview with Xinhuanet that corporate brand building is very important. It is necessary to strengthen brand building, improve product quality, and expand product development. Liuqiao mainly engages in two businesses, one is down and the other is home textiles. In terms of down, Liuqiao has founded three brands. The annual processing capacity of feathers and down exceeds 100,000 tons. The annual processing capacity of down products, home textiles and clothing reaches more than 40 million pieces. The annual sales volume ranks among the best in the same industry, and the products sell well all over the world. .
Wang Wenyuan, chairman of Jiangsu Mingyuan Textile Co., Ltd., said that the company has been pursuing the research and development of high-quality products. In the past three years, the company has developed a “wavelength cotton” that uses high-quality Xinjiang long-staple cotton to make products around the world. level product supply chain. He emphasized that China has always been a major textile country and needs millions of textile people to work together to make China a textile power.
Liu Kebao, general manager of Shanghai Fangxin Technology Co., Ltd., said in an exclusive interview with Xinhuanet that sleep is a scene and an ecology. It has both comfortable sleep and healthy sleep, allowing everyone to sleep healthier and even solve some sleep problems. , is the co-creation of an ecosystem in this industry in the future, that is, how to allow more companies to form an ecological union so that users’ needs can be better met. In the new year, Fangxin Technology will increase its investment in research and development of sleep services, work with more partners to study cognitive behavioral therapy for sleep, and help people with poor sleep or even insomnia solve sleep problems.
Zhang Chong, general manager of Jiangsu Meian Polylactic Acid Health Technology Co., Ltd., said that the impact of textile products on healthy sleep is an in-depth research task. The company is currently mainly developing new materialsMainly made of PA, it is a new natural fiber material with a pH value close to that of human skin. The company’s positioning is to open up the whole scene of healthy sleep, from infants to adults, from textile products to bedding , especially textiles related to personal wear are being developed.
Yuan Hongxing, managing director of Jiangsu Golden Sun Investment Holdings Co., Ltd., said in an exclusive interview with Xinhuanet that the core competitiveness of the company is to provide better and more competitive fabrics for brands and provide consumers with a more comfortable The product. In terms of new fabrics, the company has put forward the concept of “deep sleep” around the theme of how to make consumers sleep more comfortably. The entire product research and development design is centered around deep sleep, such as micro-environment, comfort, humidity, cleanliness Indicators such as strength, softness, etc. are used to provide fabric research and development, and finally provide qualified, better and more comfortable fabrics to cooperative brands.
Improving high-quality sleep is a systematic project. It requires the establishment of a home textile sleep aid industry promotion platform with the participation of multiple parties to achieve the integrated development of industry, academia and research on sleep aid home textiles. This is not only the new need for healthy sleep and a better life for Chinese people, It is also a new opportunity for the development of the sleep aid industry.
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