Expand clothing consumption and consumption scale steadily increases

At present, beautiful spring clothes are on sale in major shopping malls, which is dizzying. There are obvious signs of steady recovery in the clothing industry. With the overall improvement of my country’s economy, the domestic clothing consumption market will continue to recover this year, and the scale of consumption will steadily and continuously increase.

Clothing is a basic consumer product that satisfies the people’s “food, clothing, housing and transportation”. It embodies the people’s yearning for a better and fashionable life. It plays an important role in improving the quality of life, boosting the consumer market and promoting It plays an important role in economic development and other aspects. As the world’s largest clothing producer and exporter, my country’s clothing companies have continued to promote technology, product and model innovation, and accelerated their development towards high-end and branding. A number of globally competitive clothing brands have emerged, and the clothing industry is continuing to lead the upgrading of residents’ clothing consumption through supply innovation.

In the medium to long term, driven by factors such as the steady recovery of the macroeconomy, continued efforts to promote consumption policies, and the rapid development of live broadcaste-commerce and online shopping, clothing consumption will contribute to domestic demand. The pulling effect continues to be highlighted. At present, the annual per capita clothing consumption expenditure of Chinese residents is 1,200 to 1,450 yuan, the annual per capita clothing consumption expenditure of American residents is 700 to 800 US dollars, and the clothing consumption expenditure of working-class families in Japan and South Korea is equivalent to RMB 2,500 to 4,000 yuan per year. It can be seen that my country’s clothing consumer market still has huge room for growth.

After years of development, my country’s clothing industry has formed a large-scale, complete structure and complete supporting industrial system, which fully meets the needs of consumers at all levels, including different age groups, income levels, and industry fields. Clothing consumption has multiple characteristics such as basic necessities, ordinary consumer goods, and high-end luxury goods. Based on strong production capacity and fierce market competition, high-quality and low-price clothing products greatly meet the basic clothing needs of ordinary consumers in my country. A number of mid-to-high-end clothing products and brands are constantly emerging, and advanced customization and private customization are rapidly emerging, which better caters to the “new increase” in residents’ high-end, personalized and fashionable clothing consumption.

At the same time, in recent years, my country’s clothing industry has witnessed vigorous development of national fashion brands and has become a highlight in the consumer field. my country’s consumption structure has entered a new stage dominated by development-oriented and enjoyment-oriented consumption. Younger generations such as “Generation Z” have gradually become the main consumers. Clothing consumption has changed from wearing warmth to wearing beauty and fashion. my country’s clothing industry has shifted from occupying the market based on “quantity” to seeking development based on “quality”. It has won the favor of consumers with high-quality products, simple and affordable prices, and high-quality brand image. A group of clothing companies have creatively developed new products and new styles through cultural inheritance, design empowerment, and technological support, driving fashion trends in the clothing industry and enhancing the national cultural confidence of my country’s consumer groups. and consumption stickiness of domestic brands.

In the future, we must continue to improve the level of high-end manufacturing, support technological innovation in the industry, and guide apparel companies to carry out in-depth industry-university-research cooperation. Further strengthen the integration of new materials, new processes, and new technologies with the garment industry, and promote automated, digital, and intelligent manufacturing equipment widely used. Promote the transformation of the industry from traditional manufacturing technology to digital manufacturing and intelligent manufacturing technology, and enhance the development and manufacturing capabilities of high-end clothing products.

At the same time, we must strengthen creative design, support designtalents, establish clothing design studios, and enterprises set up clothing design centers, promote advanced design methods and tools, and create artificial Intelligent fashion design platform improves the level of fashion design and creativity. Create advantageous brands, strengthen brand construction and management, strengthen the application of Chinese cultural elements, enhance brand cultural connotation, vigorously promote national fashion brands, and create a number of high-quality brands with high innovation capabilities, strong consumption leadership capabilities, and obvious international competitive advantages. It is necessary to promote the expansion of consumption, focus on the trend of consumption upgrading, flexibly use various digital marketing models, improve the consumption experience of products and brands from aspects of wearing scenes, fashion aesthetics, ecological health, etc., and promote green clothing consumption.

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