Natural Creation Possibility | SORONA® x TRICKCOO makes a grand appearance at 2023AW Shanghai Fashion Week!

On March 25, 2023, SORONA® x TRICKCOO “Daydreamer ZONED OUT” landed at AW2023 Shanghai Fashion Week. Nature creates possibilities! Explore the “new nature” in “co-sequence” and embrace the new wave in change.

Stay gold, pony boy! See yourself through a movie… From Socrates to the Bauhaus, people are looking for their true selves at the intersection of philosophy and art, facing their original inner desires, and rethinking the relationship between themselves and nature in the process of exploration. , and its position in the universe. SORONA® x TRICKCOO brings you the thinking and life experience of the times. This is the purpose of life to broaden our horizons, overcome difficulties and dangers, understand everything, get close to life, find true love, and feel each other. Follow SORONA® x TRICKCOO “ZONED OUT” to transcend the realm of dreams and create more possibilities!

This season designer HUGO boldly uses color collisions and cleverly integrates splicing and line design from the structure. In the fusion of conflicting elements, it shows a modern new human image who dares to wear and do things, does not care about the eyes of others, and is both soft and cool!

At the same time, equipment that allows you to bravely explore the world should be comfortable, unrestrained, highly adaptable, fashionable and able to show your personality. The “ZONED OUT” series specially created for urbanites is like the journey of the protagonist in the movie, from rigid restraint to self-release, and finally finds the meaning of life…

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From natural fibers to chemical fibers to bio-based fibers; from handicraft workshops to petrochemical processes to extracting raw materials from natural plants at the molecular level. Bio-based fibers can be more “empathetic” to each other and can change with body temperature. , it can be relaxed and relaxed, soft, comfortable, stiff and stylish, and it will not look like a nuisance, puffing up clouds and polluting the environment. After human beings were freed from the primitive environment of nature and enjoyed the vigorous development of science and technology, they returned to the gifts originally given to us by nature. In the “new nature of co-order”, after a hundred years of scientific and technological understanding…

In the construction of fashion, “fabric maniac” HUGO has been at the forefront of innovation in many materials, co-creating with the world’s top materials. This time he joined hands with SORONA® to use a variety of functional fabrics developed by Wanzi Technology Co., Ltd. and Shanghai Chuanyue Textile New Materials Co., Ltd. to inject Environmental protectionThe double BUFF superposition of function and function, in the “co-ordered new nature”, go on a journey of human healing!

The core raw materials of SORONA® bio-based raw materials used in the fabrics in this show series come from plant resources that can be grown repeatedly every year. Compared with nylon 6, the production process reduces the consumption of petroleum resources by 37% and saves 30% of energy. Use and reduce greenhouse gas emissions by 50% to help the industry reduce its dependence on petroleum-based products!

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SORONA® x TRICKCOO focuses on the outdoor sports lifestyle of the current urban population, cleverly integrating freedom and comfort, professional functionality and functional fashion trends, creating a new urban outdoor fashion sports scene. SORONA®’s unique “spring”-like molecular structure gives the fiber various arrangements and combinations, reflecting powerful properties, such as long-lasting elasticity and shape retention, anti-wrinkle and firmness, moisture absorption and quick drying, softness and skin-friendly, light breathability and warmth, etc., which contributes to the functions of TRICKCOO products Improvement of sex, awakening urban vitality!

An environmentally friendly lifestyle is the communication between spirit and matter. As the media, clothing brands and SORONA® have made more exploration and expansion! The urban outdoor environmentally friendly lifestyle created by SORONA® x TRICKCOO allows us to find a happier lifestyle and have freer soul nourishment in our ordinary and busy urban life!

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In addition to outdoor sports scenes, SORONA® can also be used in business travel scenes, leisure scenes, fashion scenes, etc., to easily create a jacket that can be ironed with hand temperature, a T-shirt that will not deform after 50 washes, and a pair of jeans that will not bulge. A soft, stretchy, long-lasting shape-retaining sweatshirt, a pair of breathable sneakers suitable for all foot types, a lightweight and warm cotton jacket, soft bio-based artificial fur…… “One material with multiple uses” SORONA® supports combinations with different materials, providing fabric and clothing designers with a wider range of design freedom!

Going directly to the star-studded show, many celebrities and fashionistas such as Dai Jun and Wang Duo came to the scene to witness this dream-making journey with us. Their sunny and handsome appearance and life-loving attitude accurately conveyed the spirit of this dream. Season’s concept.

SORONA® has also carefully prepared a moisture-absorbing, quick-drying, elastic and shape-retaining functional T-shirt developed in cooperation with Shanghai Qunde Textile Technology Co., Ltd. as a souvenir. It is worth mentioning that the fabric used in this souvenir has also won the “Oscar” in the sports and outdoor industry – the ISPO Global Top Ten Award, allowing the guests to experience the vitality of bio-based technology from SORONA®!

In the post-show interview, Mr. Zhou Jin, global vice president of Swissquote Biomaterials, expressed his thoughts, “I hope to cooperate with more upstream and downstream companies in the industry chain to make more efforts in the direction of safety, health, and environmental protection. , collide with new sparks, jointly create new opportunities, and promote the development of sustainable fashion in China. While SORONA® brings a unique sense of fashion and comfortable experience to consumers, it also calls on more people to participate in environmental protection !”

Left: Zhou Jin, global vice president of Swissquote Biomaterials Inc.

Right: TRICKCOO brand manager Huang Junxun HUGO

TRICKCOO brand manager Huang Junxun HUGO said in an interview: “SORONA® raw materials have an excellent combination of properties and are well used in functional clothing. They coincide with the characteristics of the TRICKCOO brand. Both environmental protection and fashion should be integrated into daily life. Life can only be given meaning if it is practiced.”

Nature creates possibilities. As the footnote of nature in the new era, bio-based SORONA® shoulders the mission in the historical process, paving the Roman road of symbiosis between humans and nature, leading new trends in fashion material innovation, and creating a better environmental protection with partners. Life experience!

AboutSORONA®

SORONA® is a breakthrough new bio-based polymer solution whose core raw material comes from plants that can be grown repeatedly every year. SORONA® not only has sustainable development and environmental protection themes that are in line with international trends, but also can bring multiple functional and excellent properties to the fiber. The “versatility” of fibers made from SORONA® raw materials gives fabric and apparel designers a greater range of design freedom!

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