Huafeng Millennium·Chinese fiber brand linkage creation is launched
On March 28, during the 2023 China International Textile Yarn (Spring and Summer) Exhibition, the Huafeng Millennium· China fiber brand linkage creation and exchange series activities were launched.
Duan Xiaoping, vice president of the China Textile Industry Federation, said in his speech that after years of development, my country’s fiber industry has improved both in terms of variety and quality. In all aspects, it ranks among the best in the world. On this basis, the time is ripe to further enhance the influence and competitiveness of Chinese fiber brands. This China Fiber Brand Linkage Creation and Exchange Event, supported by Huafon Chemical, aims to create a linkage platform between fiber and downstream fields, strengthen fiber companies’ emphasis on brand building, and enhance the overall competitiveness and influence of Chinese fiber brands. It is hoped that the entire industry will work together and strive for excellence to jointly build the overall brand image of Chinese fiber and its products, create classic products that link upstream and downstream brands, and let the world appreciate the temperament and style of Chinese brands.
Yang Congdeng, chairman of Huafon Chemical Co., Ltd., said that after years of efforts by chemical fiber practitioners, China’s chemical fiber industry has become the world’s largest and has achieved remarkable results. However, due to the nature of fiber as a raw material, it will not directly face consumers, and many excellent properties and functions are annihilated in the transmission process of the industrial chain. This series of activities aims to establish a platform to strengthen the cooperation between chemical fiber production enterprises and downstream companies and restore the original value of fibers produced with ingenuity. Huafon Chemical is honored to participate in the creation of the “Huafeng Millennium·China Fiber Brand Linkage to Create and Enjoy” series of activities, which is not only the company’s demand for the company’s MillenniumSpandex brand to go global, but also the need for Returns from all parties in the industry are also the responsibility and responsibility of chemical fiber companies to help China’s chemical fibers move towards excellence.
At the meeting, Jiangnan University Professor Shen Lei introduced the brand competitiveness evaluation system for fiber. Professor Shen systematically and comprehensively reviewed the content of the system from five aspects: evaluation background, significance and role, evaluation objects, evaluation indicators and selection process. The explanation provided a popularization of basic content for fiber enterprises to further understand the content of the system and participate in this activity. He hopes that fiber companies that attach great importance to brand building can actively participate in a series of activities to strengthen their own brand building and contribute to the overall brand building of China’s fiber.
At the end of the event, the guests present jointly launched the “Huafeng Millennium·China Fiber Brand Linkage Creation and Enjoyment” series of activities, including brand development theme forums and high-end interviews, brand fiber creative design and display, brand fiber new product experience activities, etc. A series of activities for linkage and cooperation between fiber brands and downstream brands are coming soon. We look forward to the participation of more upstream and downstream companies that pay attention to brand building.
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