“Forty Years of Chinese Men’s Wear (1979-2021)” book launch ceremony
On March 19, the launch ceremony of the new book “Forty Years of Chinese Men’s Wear (1979-2021)” and the “Smart” Men’s Fashion – China Men’s Wear Culture and Fashion High-end Forum were grandly held in Zhongmen, Guangzhou.
The event is co-sponsored by the Circulation Branch of the China Textile Industry Federation, the Guangdong Garment and Apparel Industry Association, and Wuhan Textile University. Research Center, Guangzhou Hongmian International Fashion City, Guangzhou Zhongmen, hosted by China Fashion Designers Association, China Artists Association Fashion Art Committee, Chinese Culture and Art Development Promotion Association Fashion and Apparel Culture Special Committee and Research Institute, Guangdong Province Fashion Designers Association, Fujian Fashion Designers Association, Guangdong International Fashion Art Research Institute, Guangdong Fashion ClothingIndustrial EconomyResearch Institute, Zhonghua Group, DaliSilk(Zhejiang) Co., Ltd., Chinatex Yongjing Investment Co., Ltd., Shenzhen Sinoland Clothing Co., Ltd., Guangzhou Jinkeli Textile Technology Co., Ltd., Wuhan Textile University Guangzhou Alumni Association, Supported by Wuhan Textile University Guangdong Fashion Alumni Association.
Xia Lingmin, Secretary-General of China Textile and Apparel Industry Federation, Zhang Qinghui, Dean of China Textile Construction and Planning Institute, Tian Huiyu, Secretary of the Party Committee and Second-level Professor of Wuhan Textile University, President of Guangdong Garment and Apparel Industry Association and President of Guangzhou Hongmian International Fashion City Manager Bu Xiaoqiang, Secretary of the Party Committee and Chairman of Dali Silk (Zhejiang) Co., Ltd. Lin Ping, Vice Chairman of the Circulation Branch of China Textile Federation Xu Jianhua, Deputy Director of the News Center of China Textile Federation and President of “Textile and Apparel Weekly” magazine Xu Feng, China Dai Hong, Vice Chairman of the Fashion Designers Association, Member of the Party Committee and Vice President of Xi’an Polytechnic University, Wang Shuiyuan, Secretary General of the Circulation Branch of China Textile Federation, Liu Yueping, Executive Chairman of the Guangdong Garment and Apparel Industry Association, Director of the China Men’s Advanced Customization Center and Clothing Director of Wuhan Textile University Professor Xiong Zhaofei of the College, Vice Chairman of the China Fashion Designers Association and doctoral supervisor of the School of Art and Design of Shenzhen University Wu Hong, doctoral supervisor of the China Academy of Art Wu Haiyan, doctoral supervisor of the Academy of Fine Arts of Tsinghua University Xiao Wenling, doctoral student of the School of Art and Design of Donghua University Mentor Chen Jianhui, Director of the Science and Technology Department of Beijing Institute of Technology Wang Yongjin, Vice President of Shanghai Garment Industry Association, Vice President of Shanghai Fashion Design Association, Secretary of the Party Branch of Continuing Education Industry of Shanghai University of Engineering and Technology Yuan Rong, President of Guangdong Fashion Designers Association , Ji Wenbo, winner of the “Golden Summit Award”, the highest award in China’s fashion design, Deng Zhaoping, president of the Guangzhou Fashion Designers Association, winner of the “Golden Summit Award”, the highest award in China’s fashion design, president of the Fujian Fashion Designers Association, two Liu Yong, the winner of the “Golden Summit Award”, Yang Zhixiong, executive general manager of Guangzhou Zhongdamen, Zhang Xiaoxiang, president of Zhonghua Group, Xiao Yongping, chairman of Shenzhen Sinoland Co., Ltd., You Guokuan, general manager of Guangzhou Jinkeli Textile Technology Co., Ltd. Leaders and guests, as well as more than 400 people from clothing brands, clothing designers, clothing schools, news media, etc. attended the event.
The forum was hosted by Tao Hui, Dean of the School of Fashion, Wuhan Textile University.
Xia Lingmin said in her speech that over the past forty years, China’s men’s clothing industry has developed remarkably. This book not only records the development of China’s men’s clothing industry over the past forty years, but also deeply explores the history and cultural value of China’s men’s clothing culture, showing the huge potential and prospects of China’s men’s clothing industry. Currently, we are standing in an important strategic opportunity period of transformation of old and new driving forces, transformation of development models, and changes in consumer demand. We must continue to pay attention to the future development trend of the men’s clothing industry, focus on innovative research and development, improve brand image building, and promote highQuality product production, enhance industry competitiveness, and promote the high-quality development of China’s men’s clothing industry.
Tian Huiyu said in his speech that the textile and apparel industry, as the basic consumer goods industry that creates a better and fashionable life, should always take “meeting people’s new expectations for a better life” as its development goal and accelerate the transformation of the textile and apparel industry from manufacturing to creative industries and fashion. Transformation of industries, green industries, and cultural industries. As the first systematic study of men’s clothing in China, this book has unique historical significance for understanding the life history and ideological history of Chinese men since the reform and opening up forty years ago. It is also of great significance for accelerating the modernization process of the textile and garment industry and helping to build a strong modern socialist country through textile power. important practical significance.
Bu Xiaoqiang said in his speech that on May 21, 2018, at the suggestion of Secretary-General Xia Lingmin, the China Textile Federation Circulation Branch initiated the establishment of the China Men’s Wear Business Innovation Alliance. As a member unit, Hongmian actively participated in promoting the national men’s wear The joint development of the industry will create a men’s clothing industry fleet. On the one hand, by exploring the evolution of Chinese men’s clothing styles and styles since the reform and opening up, it fills the gaps in the research on the history of Chinese men’s clothing since the reform and opening up, and plays a role in supplementing history; on the other hand, by summarizing the experience and development of the men’s clothing industry since the reform and opening up, Learn lessons, better provide suggestions for the development of China’s men’s clothing industry, and promote the construction of Chinese men’s clothing culture.
Xia Lingmin, Zhang Qinghui, Tian Huiyu, Bu Xiaoqiang, Lin Ping, Xu Jianhua, Xu Feng.�Dai Hong, Wang Shuiyuan, Liu Yueping, Zhang Xiaoxiang, and Xiong Zhaofei jointly took the stage to cut the ribbon for the launch of the new book.
“Forty Years of Chinese Men’s Wear (1979-2021)” was jointly compiled by Xiong Zhaofei, Bu Xiaoqiang, and Zhang Qinghui. Relying on the expert team of the China Men’s Wear Advanced Customization Research Center, it analyzes key domestic men’s wearindustrial clusters Conducted in-depth research with brand companies and sorted out the relationship between the development of China’s men’s clothing industry since the reform and opening up and factors such as politics, economy, culture, and social life. It is the first major work on men’s clothing in China. Taking the publication of this book as an opportunity and relying on the center’s industry-university-research resource advantages, we will guide enterprises to apply it in design research and development and brand cultivation, and accelerate the improvement of the men’s clothing industry’s fashion innovation capabilities and international competitiveness.
The main logo of the “China Men’s Advanced Customization Research Center” was released for the first time. The center is led by Wuhan Textile University, together with Guangzhou Hongmian Group and Chinatex Yongjing Investment Co., Ltd., and was officially awarded by the China Fashion Designers Association in November 2017. The main image and logo of the center were designed by Xue Yanni, a famous visual image designer and the main logo designer of the first Wuhan Fashion Week.
For more than ten years, Kapok Group has continued to invest in industry-university-research cooperation and exchanges. In order to further strengthen school-enterprise cooperation and promote talents and their transformation into enterprises, Wuhan Textile University and Xi’an Polytechnic University have officially appointed Bu Xiaoqiang as a visiting professor, and are led by Tian Huiyu and Dai Hong. Certificates are issued separately. In the future, relying on the center’s resource advantages, we will promote in-depth exchanges and cooperation among talents, enterprises, and markets to strive for more and greater industrial results.
Witnessed by the guests present, Guangzhou Zhongmen, Guangzhou Hongmian International Fashion City, Xi’an Polytechnic University, and Wuhan Textile University jointly held an unveiling ceremony for the school-enterprise cooperation industry-university-research internship base. In the future, the bases will give full play to their respective advantages, continue to deepen the connotation of cooperation, actively explore and innovate new models of school-enterprise cooperation, jointly promote talent cultivation and cultivation, and achieve mutual benefit and win-win and coordinated development between schools and enterprises.
Xia Lingmin, Tian Huiyu, Bu Xiaoqiang, Dai Hong, and Yang Zhixiong jointly unveiled the school-enterprise cooperation industry-university-research internship base.
Guangzhou Hongmian International Fashion City-Xi’an Engineering University Teaching Practice Base, Guangzhou Hongmian Middle Gate-Xi’an Engineering University Teaching Practice Base, Guangzhou Hongmian International Fashion City-Wuhan Textile UniversityEmployment The Entrepreneurship Internship Base and the Guangzhou Red Cotton Middle Gate-Wuhan Textile University Employment and Entrepreneurship Internship Base have officially landed in Guangzhou.
“Smart” men are fashionable – China’s high-end men’s culture and fashion forum is hosted by Wu Hong. With the theme of “Integration, Sharing, Collaboration and Win-win”, it focuses on exploring the new problems, new challenges and new measures faced by the development of men’s haute couture in the post-globalization era. Wu Haiyan and Dai Hong delivered keynote speeches.
At present, the international and domestic market environments are constantly changing. The changes in business models brought about by new technologies and the changes in consumption patterns brought about by the new generation have brought new challenges and development opportunities to the men’s clothing industry and market circulation. In the expert dialogue session, guests Wu Hong, Xiao Wenling, Chen Jianhui, Wang Yongjin, Yuan Rong, Ji Wenbo, Liu Yong, Xiao Yongping, etc. focused on the history and inheritance of men’s clothing culture, the men’s clothing consumer market in the post-globalization era, and the innovation of men’s clothing brand design. , sustainable design of men’s clothing and other topics to jointly discuss the innovation of men’s clothing design and the shaping of industrial ecology under the consumption upgrade.
Consistent ingenuity creates a brilliant chapter; sincere ambition creates a legend. The major release of “Forty Years of Chinese Men’s Wear (1979-2021)” and the holding of this high-end forum have provided rich cultural soil for the development of China’s men’s wear industry. The resources of universities, enterprises, and industries have been integrated, and a grand development platform has been built. Chinese men’s clothing has a promising future.
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