From red countryside to “Internet celebrity city”, fashion is making a beautiful progress
In the Du River, there are rippling blue waves and deep still water. The monument to the departure of the Central Red Army’s Long March stands tall, marking the glory of history. More than 80 years ago, more than 86,000 Central Red Army troops crossed the Duhe River and embarked on a long march; today, walking across the land of urban and rural areas in the capital, what is spread out in front of them is a beautiful scroll of “old areas are not old and the scenery is unique”.
In recent years, Yudu has based on the brand characteristics and advantages of “Long March Gathering Departure”, adhered to the development idea of ”co-construction and sharing of scenic spots and cities, and prospered all-region tourism”, forming a “red leadership, integrated scenic spots and cities, and integration of the whole industry” The new pattern and new characteristics of tourism development are “jointly constructed by the whole region”. Among them, textile and clothing is the first industry in Yudu. With the full promotion of the local government, it has made continuous achievements in terms of preferential policies, investment promotion, talent introduction, industry activities, etc., and fashionable elements They continue to emerge, showing the temperament of a “fashion capital”.
March 13-15, People’s Daily Online, China Network, CCTV Network, Global Network, China Economic Network, CCTV Network, China Daily Network, “Textile and Apparel Weekly”, “China Textile”, “China Apparel” Twenty well-known domestic media, including China Fashion Network and China Fashion Network, gathered in the capital to launch an immersive “Fashion Buying to Capital Fashion Media Tour” tour.
Bogu Yangjin’s old district is not old
Innovate and explore the “tourism +” integrated development model
Yudu has 118 revolutionary sites, more than 1,700 red slogans and other red resources. It is famous as the starting point of the “Red Ribbon on the Earth”. It is a rare history that can create a close touch and carry out in-depth experience. cultural area. It has successively created multiple tourism brands such as national 4A-level tourist attractions and provincial-level all-for-one tourism demonstration areas. It has been selected as a typical case of national red tourism development, and has been included in the 30 national red tourism quality routes and the 100 quality red tourism routes since the founding of the Party.
During this “exploration”, the reporters felt Yudu’s red historical memory and modern fashion industry atmosphere up close. By visiting well-known local textile and garment enterprises and industrial platform projects, they also visited the Memorial Park and Zishan Mountain, the starting point of the Long March of the Central Red Army. Special attractions such as Tantou Community and Hefeng Orchid Town allow you to immerse yourself in the ancient and modern charm of the capital.
For example, the reporters visited Tantou Village, which is also a famous Red Army Village. Nearly 2,000 people joined the Red Army that year, and there were 32 martyrs in the village. On May 20, 2019, General Secretary Xi Jinping came here for an inspection and emphasized that “we must drink water and remember its source, and we must not forget the people in the old Soviet area.” Today’s Tantou Village has also become a “business card” for Yudu tourism. The local area takes advantage of selenium-rich resources, renovates the living environment, and develops specialty tourism. Vigorous vitality and a new atmosphere are surging everywhere.
In recent years, Yudu has actively explored multiple models such as “tourism + rural revitalization”, “tourism + textile and clothing”, and “sports + textile and clothing”. We have piloted and built 162 beautiful rural demonstration sites, such as Red Army Town, Selenium-rich Town, Orchid Town, Intangible Cultural Heritage Town and other characteristic towns, creating beautiful landscapes, internet celebrity check-in spots, and rural tourism destinations; we have also held The high-standard clothing industry expo and clothing forum innovation summit will create a clothing factory shopping store, a fashion shopping street, and the only international standard T-stage show in Jiangxi Province.
Journalists walked among them and sighed from time to time. On one side are the handsome mountains and winding scenery. The rich cultural history and the red revolutionary spirit complement each other, and you can feel the vicissitudes and simplicity of the years. On the other side, there is the modern FDC fashion industry complex and brand clothing street, as well as more than 200 first-line brands such as Winner, Inman, Anta, Nars, etc., and more than 10 listed textile and clothing companies, the supply chain base of Yudu , the visibility of more than 40 independent brand companies such as Laisu, Zaiyiku, and Gerunda has increased significantly.
Great beauty exists in all places and beauty is common
The diversified industrial chain is fully committed to fashion advancement
The capital is flourishing, culture and tourism are prosperous, and the fashion industry in the capital is also flourishing. As of 2022, there are more than 3,000 textile and garment enterprises in Yudu County, 121 enterprises above designated size, and the total output value of the industry will reach 80.011 billion yuan; in 2022, high-end brand clothing customization tasting meetings, 2022 China Clothing Forum, and 2022 Jiangxi Textile will be held. There were 11 large-scale events such as the Fashion Week and the 3rd China (Ganzhou) Textile and Garment Industry Expo, with a total of more than 50 contracted projects and a contract value of over 30 billion yuan… “Great Beauty in the Capital” is worthy of its name. With its vibrant fashion power, Attracting the attention of the entire industry.
In addition to the well-known leading women’s clothing companies in the country, more and more outdoor, leisure and sportswear companies are also coming. At present, there are more than 30 sports enterprises in Yudu, with main business income exceeding 50 million yuan. The sports industry is increasingly becoming a new economic growth point. More and more outdoor sports, leisure sports and other clothing manufacturing companies have settled in Du County, and the integrated development of “sports + clothing” is becoming increasingly closer. Drive sports competition crowds, tourist crowds, and consumer groups into Yudu County to achieve a high degree of integration of multiple business formats such as “sports + clothing”, “sports + cultural tourism”, and “sports + selenium enrichment”, and the superposition of multiple development models, making the future full of imagination.
Yudu Textile and Garment Industry Development CenterThe person in charge said that through the implementation of the “tourism +” strategy, the diversified industrial chain has driven the rapid development of various industries in Yudu, and has also made the integrated development of the tourism industry and the fashion industry smoother and wider. With the help of the traffic IP of “Red Yudu” and “Great Beauty Yudu”, it will directly enhance the popularity and influence of “Fashion Yudu” on the B-side and C-side, and help Yudu optimize the business environment and introduce talents.
“Long March culture, fashion city, selenium-rich industry, and sports integration” are Yudu’s four trump cards. The county’s economic development focuses on boosting confidence in the business, cultural and tourism market and enhancing the vitality of the business, cultural and tourism market. The Yudu government has also made it clear that it will build a “world-class textile and apparel high-end high-quality manufacturing highland” and a “national textile and apparel industryintelligent manufacturing demonstration zone” to promote the deep integration of culture and tourism. In the process of development, we should inherit and develop red resources and further release the vitality of the market with an output value of 100 billion, which not only meets people’s objective requirements for a better life, but also further promotes the integrated development of industry, commerce, culture and tourism in Yudu, and opens up the direction of Yudu’s textile and clothing industry. A new journey of internationalization, fashion and cluster promotion.
The Yudu River flows leisurely, nourishing this red hometown, and the “Long March Complex” has long been deeply integrated into its urban blood. Today, Yudu is standing on the new runway of the fashion industry and moving forward bravely. Through iterative upgrading and innovative development of models and business formats, it strives to create a new high ground for Made in China fashion discourse.
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