Stimulating the vitality of foreign trade, China Home Textiles expands the global “circle of friends”
“Now the shipping schedule is short. In about 20 days, the goods will be received there.” On March 3, You Liang, the person in charge of Nantong Jimera Textile Technology Co., Ltd. in Haimen District, Nantong City, Jiangsu Province The manager sent a container filled with home textiles and bedding products to Dubai. This is already the 56th container he has sent this year.
Sanxing Town, Haimen District, where Jimera Textile Company is located, has the largest professional home textile market in the country. Home textile bedding products account for more than 40% of the national market and are exported to more than 130 countries and regions. When the reporter walked into Sanxing Town to feel the “foreign trade confidence”, he found that most companies were producing smoothly, and many were still working at full capacity to “rush for orders.”
The buyers did not come, but the sales volume continued to rise
To enter the production and office area of Jimera Textile, you must first pass through the warehouse on the first floor. The warehouse of more than 2,000 square meters is filled with packed blankets and bedding sets like hills.
“Our warehouses abroad are no smaller than this.” After discovering that the reporter was interested in the warehouse, You Liangli introduced that Jimera Textile focuses on the Middle East market and rented 3 warehouses with a total area of more than 3,000 square meters in Dubai five years ago. Warehouse, serving customers from Saudi Arabia, Iran and even Egypt nearby.
It is not only the warehouses that are deployed overseas, but also the marketing team. You Liangli’s younger brother You Liangdong leads a team of 4 people based in Dubai. “Feedback at any time on what is popular in the market and what customers need, we concentrate on production. Even when the epidemic is at its worst, we don’t worry about orders.” You Liangli said that the company has formed a “streamline” operation, that is, keeping 20 containers of goods on hand. warehouse, 20 containers of goods on the road, and 20 containers for sale in overseas warehouses. During last year’s peak season, an average of one container was shipped every day.
The first-hand service “sticks” customers. Since the beginning of this year, Jimera Textile’s production and sales have basically remained the same as last year. But news came from You Liangdong from Dubai that the Iranian market is on a downward trend. “It is normal for the market to change. We will pay attention to it, but we are not worried.” You Liangli said, “The freight to Dubai has now dropped from US$7,000 per container at the peak to US$850. We will pass on all the money saved to our customers. , Stabilize the market.”
Only a few hundred meters away from Jimela Textile, Nantong Qingling Textile Co., Ltd. is also at full capacity. There are still about two months of orders on hand, and there is no overseas marketing team. However, the person in charge of the company, Huang Sheng, is not in a hurry.
“In the past three years, I have not even gone abroad to meet customers. The company’s sales have continued to rise, reaching 160 million yuan last year, an increase of 60% from 2020.” Huang Sheng has been engaged in the home textile industry for 20 years, and his confidence Coming from high-quality customers accumulated in Southeast Asia, the Middle East, Eastern Europe and other places over the years, “We have become friends after getting along for so many years. Before the epidemic, we would often visit each other when we encountered happy events such as the marriage of our children.”
How to turn customers into friends? “First of all, rely on products.” Huang Sheng said that when the production capacity cannot keep up, he would rather cancel the order, but also ensure the quality of the product. Products that do not meet the standard will never be shipped out. . You also need to compare your feelings with your customers. In the past two years, due to the sharp depreciation of the domestic currency, a customer in South Asia suffered an exchange rate loss of one million yuan after completing the contract. “I gave him all the money back, and we’ve been ‘hardcore’ since then.”
On March 2, an Indian customer came to Qingling Textile and placed an order for 10 containers of blankets. This was the first foreign businessman to visit the company after the new coronavirus infected “Class B B tube” . “Such meetings with old friends are becoming more and more frequent. In the past few days, our sales managers have also gone abroad to visit customers.” Huang Sheng plans to reserve 4 booths at the Canton Fair in April to try to make a batch of new customers and invite A group of old friends came to Sanxing Town for inspection, “It will definitely be no problem to get orders for another half a year by then!”
If you are not picky about food when taking orders, you will not be able to do business
How long does it take to finalize a foreign trade order? On March 2, reporters at Nantong Yuanxin Textile Co., Ltd. saw that merchandiser Chen Chen negotiated a business deal with Iraqi customer Mohammed for a container quilt and kit worth 35,000 yuan through a WeChat video in only about two minutes. Dollar.
“Mohammed is an old customer and has often placed orders before. The main purpose of the video chat is to finalize details such as color matching and style.” Chen Chen, who graduated from the University of Sharjah in the United Arab Emirates, is proficient in Arabic. After the Spring Festival, he has already purchased more than 10 containers. Foreign trade orders. Next to her desk is a mountain-like pile of home textile samples. “They are at hand and can be shown to customers at any time.”
In Yuanxin Textile, there are more than 10 merchandisers like Chen Chen, who speak Arabic and English. “Some companies are worried about not having orders, and we are worried about not being able to fulfill them.” Cai Rongxiu, the person in charge of the company, used to do foreign trade business in Yiwu, Zhejiang Province. He opened WeChat on his mobile phone to show reporters the friend applications sent by foreigners, “There are more than 200, and I As soon as it was too late to reply, I passed it on to the merchandiser and let them handle the matter.”
Yuanxin Textile has many orders because it is “not picky about food”. “Some companies only produce a dozen containers of a style, and the pattern may even remain unchanged for more than 10 years. We generally only produce the same style.��600 sets, small quantity and variety, no backlog in the warehouse. “Cai Rongxiu told reporters that different designs should be developed for different markets. For example, fancy bedding is very popular in Iraq, but Spanish people prefer simple patterns.
Small batch and customized production put forward higher requirements for enterprise management. Chen Chen’s task is not only to take orders, but also to connect with the workshop to ensure that production is completed according to customer requirements and delivered on time. “As long as the goods are well made, honest and not deceptive, business will come naturally. This year we have hired another merchandiser and a designer.” Cai Rongxiu believes that although there is a home textile industry abroad, the complete industry in Samsung Town is The chain advantage is difficult to replace. “This is our greatest confidence.”
Walking out of Yuanxin Textile, you are faced with a steady stream of vehicles. In the traffic flow, trucks of different shapes and bearing license plates from various places are particularly eye-catching. According to staff from the Sanxing Town government, most of the trucks are related to home textiles. Some transport materials and some transport finished products. Here, an average of 1,350 sets, 670 quilts and 340 pillows are produced every minute.
“Home textiles are the most important pillar industry in Sanxing Town. We pay close attention to the operation of enterprises. Not long ago, we conducted a survey on more than 10 key foreign trade companies, and more than 70% reported an increase in orders and a good situation.” Mayor of Sanxing Town Yuan Weitao analyzed that on the one hand, the demand for home textile products fluctuates less, and Sanxing Town home textile companies have greater advantages in terms of production capacity and cost; on the other hand, the exports of Sanxing Town home textile companies font>The market is mainly concentrated along the “Belt and Road Initiative” and is relatively stable.
Face consumers directly and open new channels to go overseas
“Everything is ready, let’s go to sea in the middle of the month!” Yin Rui, general manager of Shenzhen Meian Symbiosis Innovation Technology Co., Ltd., has no intention of “celebrating the holidays” and is busy and excited.
The parent company of Shenzhen Meian Symbiosis is Jiangsu Fuzhidao Meian Textile Technology Co., Ltd. located in Haimen. Yin Rui went to Shenzhen to shoulder an important mission – to open a new channel for the company to go overseas. After years of research, Fuzhishima Market has applied polylactic acid fiber to the textile field, and the pillows and bedding sets produced have been rated as one of the top ten textiles in 2022 by the ChinaTextile Industry Association Createnew products. “Many domestic home textile companies are fighting in the mid- to low-end market and are fighting fierce price wars. We hope to bring this innovative product to the high-end through cross-bordere-commerce market.” Yin Rui told reporters.
Shenzhen is the “head city” in the cross-border e-commerce industry. In Tianan Cloud Valley alone, there are more than 300 cross-border e-commerce companies. In 2021, Shenzhen (Haimen) Cross-border E-commerce Industrial Park will be settled in Tianan Yungu to create an offshore incubation platform for Haimen enterprises to develop cross-border e-commerce business. Fuzhidao Market America is the first batch to sign up to enter the park. “Not only is the rent waived here, but it also provides integrated services such as platform operation, talent recruitment, and policy support.” Yin Rui is full of expectations. “The operation team has been established and advertisements are being launched one after another. , in mid-March, we set sail!”
The reporter learned that the traditional export markets of Haimen home textile companies are mainly in the Middle East, Southeast Asia, and Eastern Europe, and they face distributors at all levels. The new cross-border e-commerce format that faces consumers directly has opened up a new path for them to enter the European and American markets.
Near noon, when I walked into Nantong Yuanjiu Textile Technology Co., Ltd., the staff were busy in the cubicle, and the sound of typing on the keyboard came and went. “Our customers are in the United States, and now is the prime time to receive orders.” Yuanjiu Textile has been testing cross-border e-commerce business for nearly 10 years. It is one of the earliest companies in Haimen to “eat crabs”. Now its customer service has grown to more than 30 people. . Wan Jun, the person in charge of the company, told reporters that cross-border e-commerce companies directly face consumers and receive zero orders and small orders. At that time, many companies were not interested. In fact, if they add up, the market potential is not small. Last year, Yuanjiu Textile’s cross-border e-commerce business sales were close to 120 million yuan. The first two months of this year were basically the same as the same period last year.
The success of Yuanjiu Textile has attracted a number of companies to follow up. Haimen will also promote the development of cross-border e-commerce as an important measure to extend the industrial chain, enrich market formats, and reshape the trade pattern. It has established the Dieshiqiao Cross-border E-commerce Industrial Center and created a one-stop cross-border marketing platform for Dieshiqiao International Home Textiles. . So far, 32 cross-border e-commerce companies have settled in the platform.
The rapid development of cross-border e-commerce has made logistics popular. “More than 8,000 pieces were shipped in February, which were assembled into more than 10 containers and shipped to the North American market, which has more than doubled year-on-year.” Matson Logistics, which is engaged in international logistics business, mainly serves cross-border e-commerce. The person in charge, Jiang Yusen, told reporters that it is different from general trade. Shipping is in containers, and relying on the national pilot program for cross-border e-commerce trade, it can be “consolidated for export”, and packages can be sent if they weigh 100 kilograms.
To promote the innovative development of live streaming e-commerce, cross-border e-commerce, and new terminals, Haimen launched the “20 Incentive and Support Policies for New Business Formats and New Models” just after the Spring Festival. “Create a better environment for enterprises to dare to venture into the future.” Yin Liang, secretary of the Samsung Town Party Committee, said that efforts will be made to restart the Central Asia Express, promote the physical operation of market procurement trading companies, and increase preparations for exhibitions such as international trade matching conferences. Provide more convenience and create more possibilities for enterprises to accelerate the pace of “going out“.
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Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
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