Medens in “Vibrant Sound 2023”: Integrate cabinets upward to expand the “whole-house scene ecology”
●Recently, Meidens Soft Decoration and Dake Co., Ltd. have reached a strategic cooperation to integrate cabinets upwards and deploy and expand the “whole-house scenario-based ecology”. Densi will make another breakthrough in the whole case track and occupy the traffic entrance in advance.
●As a leading brand in the soft decoration industry, why does Medens continue to expand the whole-house home ecosystem? In the future, by “focusing on the whole project to create an integrated home ecology”, Medens will innovate from soft decoration to integrated cabinets, and at the same time, can it bring its practical experience in the soft decoration industry + cabinet front-end intervention to achieve differentiated growth and dimensionality improvement of the company? Integrated market? In the reporter’s view, Medens, which conforms to the trend of home integration and whole-case integration, will rely on its early position in the cabinet market, as well as differentiated soft decoration competitiveness and multi-dimensional innovation in channels, experience, and marketing dimensions to not only It is expected that the upgrade track will open up space for differentiated growth, and the future market prospects are promising!
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Why does Medens focus on integrated cabinets
——The rising “integrated home aesthetic ecology” and a new entrance to home consumption that cannot be ignored
As an alternative in the soft decoration industry, Medens has always had its own independent thinking, from taking the lead in building a business model for complete soft decoration, to seizing the channel exploration of soft decoration in supermarkets, to integrating customized cabinets, and comprehensively developing Liquan’s integrated ecological scene track… Looking back on Medens’ past development, behind each innovation cycle is its profound insight into consumer needs and its accurate prediction of industry development trends. This time is no exception.
As we all know, with the advent of the era of finely decorated houses, the soft decoration industry has become an indispensable sector for the best presentation of aesthetic home lifestyle due to its personalization, flexibility, small order and high expressiveness. It will also usher in the next era. A bonus period for the booming development of soft furnishings; it is estimated that the completed area of existing housing in the real estate industry will be approximately 878 million square meters in 2023. Calculated based on the average price of a single set of soft furnishings of 50,000 yuan (the average area of a single set is 100 square meters), China in 2023Home soft decorationThe market size exceeds 400 billion yuan. In 2023, my country’s home furnishing soft decoration market is still expected to achieve considerable performance growth.
Secondly, in large-scale home building materials stores such as Red Star Macalline and Easyhome, the proportion of soft decoration areas such as curtains, wallpapers, and outdoor sunshades has increased year by year, and the traffic volume is also significantly higher than other categories.
In addition, with the comprehensive upgrade of home consumption and the improvement of people’s requirements for living aesthetics and comfort, the whole home furnishing has been rapidly iterated from the past section collaboration to a more integrated, more integrated and more comfortable symbiotic scene, and with small soft furnishings + The “integrated ecology” of home integration has also ushered in a real dividend period on the consumer side with its outstanding aesthetic power and ever-changing style orientation.
As we all know, in the past few years, customized home furnishings have integrated soft furnishings categories downwards. However, due to differences in systematicness, efficiency, replicability and innovation, customized furniture has mostly treated soft furnishings categories as an add-on. Free products, or only basic and simple styles can be selected to match production capacity; but in the long run, the extensive business model of customized furniture with regard to the integration of soft decoration sections is obviously not able to meet the personalized needs of diverse consumers for soft decoration. . As a result, the problems behind the implementation of services, financial pressure and meeting personalized home needs still need to be solved. Therefore, once it has strong system production capabilities, landing docking capabilities and personalized matching advantages, the consumption entrance blessing of customized furniture will be an excellent opportunity for soft decoration companies.
With good market expectations and a trillion-level market size, the customized furniture industry has attracted giants from communications, Internet, home appliances, real estate and other industries to join the industry, including Huawei, Xiaomi, JD.com, Baidu, Midea, Haier and other giants. Behind the gathering of customized homes, in addition to the huge market potential, another very core factor is the gradual emergence of the entrance effect of customized homes.
With the increasing demand of young consumer groups for complete home furnishings, the pre-existing attributes and solution attributes of customized home furnishings in the home decoration process make it very likely to evolve into a “full-scale home furnishings” in addition to traditional furniture and home appliance stores. It is a new retail terminal with the housing landscape ecology as the core and equipped with multiple home improvement product consumption. From this perspective, the future customized home furnishings will be a brand new, not-to-be-missed, important home consumption entrance for all soft decoration companies, linking Generation Z.
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The differentiated growth path behind the layout of the whole-house scene-based ecology
——Based on the whole-house scenario-based experience, create a new soft decoration + furniture ecology of “product integration, channel co-construction, scene sharing, and marketing resonance”
The mainstream consumption path of traditional home furnishings is based on “basic decoration + main materials”��Differentiated empowerment helps Medens achieve a breakthrough in the soft furnishing track through differentiated competitiveness building and innovation channel expansion.
So far, the strategic cooperation between Medens and Dake has not been fully implemented. However, under an open and win-win cooperation mechanism, Medens’ customized home ecological partners are expected to further expand, and will lead the soft decoration industry into a new era of deep integration of “personalized full case customization & soft decoration scene experience”.
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