Curtain industry is blowing up to cure the “cream trend”
Cream has both a full and full visual image and a dense and sweet taste. When these sensory elements are brought together, the “cream style” in the home decoration industry came into being and became popular. It has a modern and simple sense of space and a French romantic style, which is deeply loved by young people.
The 11th Shaoxing Keqiao China Textile City Curtain Fabric Exhibition came to an end not long ago at the Shaoxing International Convention and Exhibition Center. The 26,000 square meter curtain fabric display area, The brightly colored embroidered curtains that were popular in the past have quietly disappeared, replaced by simple curtains in cream colors such as light green, light brown, and off-white, which has created a healing “cream style” in the curtain industry.
“Zhongmao Yinglian” sales director Xiang Yan introduced that the color scheme of cream-style spaces is often dominated by high-brightness, low-saturation milk white, milk gray and milk coffee colors, which are a bit more mellow than pure white. The feeling is less strong than milk coffee. Different curtain materials and different cream colors present different aesthetic expressions. The company’s design team has developed a series of upgraded high-precision “cream style” curtains specifically for young people. The density of silk fabrics is finer and the gloss is more prominent, perfectly presenting the delicate and gentle visual sense of “cream style”. “This style has been popular in the past two years, and it is even more popular this year. As soon as this fabric was launched on the market, the response was very good, and customers rushed to place orders.” Xiang Yan said.
“Good Time Curtains” has been operating finished curtains in the curtain fabric market of China Textile City for many years and has always been the fashion vane of the curtain industry. In the company’s exhibition hall, a “cream style” curtain called “Golden Wind and Rain” is hung on In the most conspicuous position, sales director Xiang Xinyi introduced that the “cream style” curtains inherit the gentleness of fabric and the sweetness of cream. They are like a dessert, giving people a feeling of happiness, filling the home space with warmth and making people feel happy. Enjoy the healing and comfort wrapped in sunshine. It is currently very popular on online platforms such as Douyin and Xiaohongshu, and has become an Internet celebrity. “Nowadays, young people have become the main force in buying curtains. We specially gave each “cream style” curtain a name with a relevant meaning. In addition to following the trend, it also has more connotation.” Xiang Xinyi said.
Zheng Jinyan, a senior interior designer for soft furnishings, said that “cream style” can be flexibly combined with minimalist, wabi-sabi, Japanese and other styles. The most intuitive and core feature is that the soft furnishings are gentle and full of delicate and high-end texture. In her opinion, the light and shadow art and beauty of curtains are second to none in home soft furnishings. They can give life just the right amount of gentleness, and they can also add soft and cute elements to some parts. To enhance the atmosphere, whether it is the soft texture of curtains or the fluffy touch of carpet and pillows, they can amplify the vitality and healing feeling that “cream style” brings to people.
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