China’s popular fabric shortlisted companies’ new product private event will be held in Shenzhen Dalang
February 28th, GO! Brand—ChinaPopular Fabrics shortlisted companies’ new product private sharing event was successfully held in Dalang Fashion Town, Shenzhen. 28 Chinese popular fabric shortlisted companies including Black Peony Textile, Danmao Textile, Xiangtai Textile, Lufeng Weaving and Dyeing, Yisha Textile, HairunSilk entered the Shenzhen No. 1 INPARK Cultural and Creative Park, a unique cultural park represented by fashion culture and creativity, cooperates with designers and designers from 22 clothing brands such as Ying’er, Aolei, Yizhihui, Kelatier, Lola Code, and Dige. Procurement personnel carried out point-to-point practical communication and docking. Chen Baojian, chief engineer of the National Textile Product Development Center, Shen Jing, commercial director of Lenzing Group China, and Liu Aiping, general manager of INPARK Cultural and Creative Park Merchant, attended the event.
As one of the series of professional activities of the 2023 China Textile Innovation Annual Conference·Design Summit, this private meeting integrates product development, new product display, digital application, and transaction negotiation, integrating fashionable creative design and commercial display. The form demonstrates the connotation of the activity of “making supply more professional and procurement more efficient”. Chief Engineer Chen Baojian said in his speech that this event was held in Dalang Fashion Town, aiming to create a more professional and accurate business by leveraging the advantages of Dalang fashion brand concentration and the international trade circulation and consumer market network advantages of the Guangdong-Hong Kong-Macao Greater Bay Area. The docking platform provides textile enterprises with better services.
This event is hosted by the China Textile Information Center and the National Textile Product Development Center, co-organized by the China International Fabric Design Competition Organizing Committee and Xiaokongyun (Shenzhen) Technology Co., Ltd., with special support from INPARK Cultural Creative Park and Style3D.
Full-chain collaboration, innovative development model
Xu Weidong, chief academic officer of Dongzhou Fashion R&D Institute, proposed two steps for China’s clothing R&D reform in his sharing of “Design Innovation Thinking-From Product to Product System”. The first step is to establish the concept of category development and create planning and design. For the supply chain, establish a complete product innovation system from organization, process to performance assessment. The second step is to build a category-based supply chain and realize the integration of category operations in the planning and design supply chain. “The weak categories that all brands have are the best candidates for counterattacks in brand performance, and they are also the big blue ocean that the market urgently needs. An excellent supply chain must learn to provide comprehensive and efficient product planning for novice customers in weak categories that are urgently needed.”
In “Reconstructing New Fashion of Digital Fabrics”, Hao Zhongxiang, Sales Director of Zhejiang Lingdi Digital Technology Co., Ltd., reviewed the Style3D Cloud 3D R&D full-process collaboration platform, Style3D Studio 3D digital modeling and design software, Style3D Fabric 3D digital fabric processing software, etc. The core products were introduced, and multiple application scenarios of 3D technology in fabric product development such as color changing/embroidery technology, synthetic auxiliary development, fabric derivative development, fabric uniform color scheme, and fabric auxiliary display were proposed.
Concept collision, enhance design value
The atmosphere at the new product private sharing meeting was warm and interactive. Clothing brand representatives had detailed exchanges with fabric companies around brand positioning, product development direction, and fabric demands. Some brands A preliminary cooperation intention has been reached with fabric companies.
Shenzhen Jingying High Fashion Co., Ltd.’s calico collection brand is positioned as clothing for elite urban working women in the new era. Brand manager Luo Yuhao said, “In recent years, the dressing needs of working women have mainly focused on commuting, home and leisure scenes. We also hope to expand clothing options for women in these areas. In this event, some fabrics with sports elements and antibacterial and antiviral functions are more suitable for our needs. In addition, scanning the code to adjust the sample is also very convenient.”
Gu Yan, clothing design director and general manager of Shenzhen Guyan Clothing Design Co., Ltd., mentioned that the “guyan” brand, as a designer brand represented by customized clothing, pursues the concept of small but refined and small but beautiful in We continue to dig deeper and create in terms of design, fabrics, styles, and appearance. She said that the fabrics used by the brand are mainly natural fibers with environmental properties. The silk fabrics, jacquard fabrics and plant fiber blended fabrics seen at the event are very good in feel, dyeing and dyeing. All aspects have been well handled, and it also has a certain sense of fashion. “Fabric development is the front-end link of clothing design. The creative design and new material applications of fabric suppliers will also bring inspiration to designers. This is also my original intention to participate in the event. ”
Directly address demand and expand fabric applications
Judging from the scene, facing the diversified needs of brands, fabric companies have carefully prepared and promoted nearly a thousand fabrics and clothing products with novel designs, exquisite craftsmanship, diverse patterns, and advanced technology, covering recycledPolyester, acetic acid, rayon, jacquard fabrics, finewool fabrics, yarn-dyed fabrics, printed and dyed fabrics, lace fabrics, etc. , can be used in women’s clothing, suits, shirts, underwear, sports, jeans, outdoor protection and other terminal fields.
Hangzhou Saint-Martin��Cashmere Products Co., Ltd. brought the company’s flagship products, among which pure wool fabrics with cashmere feel have the characteristics of high quality and high cost performance, and have been widely welcomed by the brand. Talking about the gains from this event, Chairman Li Yunzhen said that Lingdi Technology’s sharing gave her a lot of experience, “The application of digital technology has great guiding significance for corporate design and research and development, and can organically combine fabric companies and brands to jointly develop New products that meet market demand and have brand characteristics.”
“We have brought two new main products, one is a fabric blended with silk and hemp, and the other is a four-way elastic fabric blended with silk and acetate.” Gu Ruixia, executive vice president of Quanshun Group, introduced that hemp is an environmentally friendly material Renewable natural fibers have good breathability, touch and drape. When combined with silk, a variety of summer fabrics can be developed to match brand needs. The second four-way elastic fabric uses a pleated structure, which effectively solves the pain points of silk being easy to crease and collapse. However, the cost of the fabric is relatively high, and it is currently mainly targeted at high-end brands.
In addition to the high-quality fabrics brought by textile companies, more than 200 selected fabrics from the 2023 China International Fabric Design Competition also appeared at the event, providing clothing brands with richer procurement resources and diverse product choices. Xiaokongyun has carefully created “exclusive labels” for these fabrics. By scanning the QR code, you can quickly select and adjust samples, breaking the time and space constraints and providing a convenient channel for communication and cooperation between supply and demand parties.
By bringing together high-quality brands and fabric companies, this private new product event promotes the full linkage and coordinated development of upstream and downstream resources in the industry chain, providing more opportunities for textile companies to keep up with the latest fashion trends and explore in-depth cooperation opportunities with brands. Perhaps, it will also inject new energy into promoting the commercial implementation and value enhancement of fashion creative design.
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