2023 China International Fabric Design Competition and the 49th (2024 Spring and Summer) Chinese Popular Fabrics Shortlisting Review Meeting were held in Beijing
The traditional pattern of Chinese characters and auspicious clouds complementing each other, the cool and icy feel of Tianzhu fiber, the British-style herringbone jacquard, the luminous printing like dots of stars, the crepe veins of the leaves brought by overflow vat dyeing, yellow and brown Natural pastoral style with contrasting colors…
The 2023 China International Fabric Design Competition and the 49th (Spring and Summer 2024) China Popular Fabrics shortlisting review meeting was recently held in Beijing. More than 3,600 fine fabrics gathered together to unfold A fierce competition in fashion and creative design.
The consistent “high-quality” lineup of judging experts is an important factor in maintaining high professional standards for the competition for a long time. The judging panel of this competition also invited a number of fashion designers and industry experts. What kind of fabric can “capture” the hearts of the jury? What popular trend signals do the shortlisted products at the review meeting release?
EcoEnvironmental protection is still the mainstream trend
At this review meeting, 442 participating companies all brought unique and innovative fabrics, competing for the three comprehensive awards of gold, silver and bronze as well as the best color application award and the best material application award. , Best Pattern Creativity Award and other individual awards.
Talking about the characteristics of the participating fabrics this year, Chen Baojian, chief engineer of the National Textile Product Development Center, pointed out that ecologically sustainable development is still the mainstream trend. Environmentally friendly fibers represented by regenerated fibers, solution-dyed fibers, and bio-based fibers are very popular. As consumer demand continues to upgrade, the application proportion of nylon in fabrics with excellent performance has increased significantly, and highquality >The development trend is obvious.
Chen Baojian also found that participating fabric companies have increased their efforts in commercial operations and intellectual property rights protection. , such as Sibolai fiber, Tactel fiber, Ice Oxycool fiber and other materials have been trademarked. “Currently, more and more fabric companies are investing in material research to enhance the uniqueness of fabrics and thereby increase the value of their products. Among them, reaching the market through trademark registration will help enhance the core competitiveness of the company and better establish the company’s brand image.”
In 2023, the recovery prospects of the domestic demand market will be clearer. Fabric companies are also reshaping the transformation and upgrading path of their products at their own pace.
Qi Mei, director of the Fashion Trend Department of China Textile Information Center, pointed out that there are currently two main directions for clothing development, namely new foundation and new daily life. “In 2023, when people return to their daily lives, they will pursue the low-key and luxury inherent in clothing. The products participating this year are in line with the trend in the pursuit of high quality, color, and texture, and at the same time, they are designed to meet the personalization of people’s wear for specific occasionsClothing fabrics also have more segmented research and development.”
“Judging from the color of the participating fabrics, the company has updated the color of the fabric based on its understanding of the season and the domestic market.” Li Xiaofei, design director of the Fashion Trend Department of China Textile Information Center, said that through the review, it can be found that the participating fabrics Enterprises can consciously develop products in accordance with market trends. For example, for some basic models, companies will choose to use new materials to improve quality. In terms of patterns and colors, companies can appropriately use fashion trends to enrich products.
Functional fabrics are favored by the market
Functional fabrics are still the focus of many clothing brands and designers.
“There are many fabrics that were judged in this competition that really stood out to me. For example, there is a piece of fabric that combines polyester and polyethylene fiber, which has high strength and thermal conductivity. Characteristics such as strong resistance are impressive.” Wang Huicong, material development manager of Beijing Tiexue Technology Co., Ltd., said that this type of material is usually used in industry and construction, and it may be the first time it has been used in clothing fabrics. “This innovation is very commercial. I want to know more about this fabric.”
Zhang Wei, chief designer of Guiwei Culture and Art (Zhuhai) Co., Ltd., once designed costumes for the “China Over Flowers” program directed by Zhang Yimou. She told reporters that in the past, when designing dresses, she usually used satin and silk textured fabrics. Now, she would prefer fabrics with functional blessings. “Through communication with consumers, I found that their complaints mainly focus on comfort and the wrinkles and dust accumulation of fabrics. How to solve these two problems is my focus.”
At the review meeting, Zhang Wei discovered that there was a piece of fabric that used special lamination processing yarn technology to create larger gaps in the original yarn. At the same time, by combining with blended chemical fiber fabrics, high molecular polymer fibers with antistatic properties were added. The fabric is less likely to wrinkle and collect dust. “What a pleasant surprise, I will contact this fabric company as soon as possible.”
However, when the functionality of fabrics is enhanced, it often means more investment in research and development, which will undoubtedly be transmitted to the surface.In terms of material prices, the selling price of clothing may also increase.
In this regard, Qin Xiaoxia, chief designer of Aimer Co., Ltd., said: “Currently, the consumption structure is constantly changing, fabric varieties will continue to be subdivided, and there will be more and more fabric types in specific scenarios, such as yoga pants. Fabrics, beach pants fabrics, etc., not just traditional categories such as woven and knitted. As long as fabric companies are refined and deepened, they will eventually be recognized by the market.”
Han Qing, senior design director of the Business Center of Yiwen Group, pointed out that the functional control of the participating fabrics meets the high-quality needs of the consumer market, such as anti-ultraviolet, antibacterial and antiviral fabrics, which are impressive. She also pointed out that the concept of functional fabrics has occasionally been hyped in recent years. “Due to cost and technical reasons, some fabrics cannot be mass-produced as advertised by the company, which is regrettable.”
There is still room for improvement in R&D and design
Many fabric companies have realized the importance of innovation and have increased the added value of their products through fiber material innovation and improved production processes. In the opinion of the judges, some fabrics still have room for improvement in R&D and design.
Wang Huicong introduced that the company’s products tend to be in the outdoor and commuting categories. They hope that the fabrics can be both functional and practical, suitable for daily wear, mountain climbing and outdoor use. Therefore, the fabrics have higher requirements for breathability and wrinkle resistance. . “The participating fabrics performed relatively well in this regard, and the materials used were relatively conventional. We hope that companies can re-create fabrics by recombining materials.”
Wei Xiaohan, Product R&D Manager of Victor Garment GORNIA, pointed out that on the basis of meeting the main market needs, fabric companies can pay more attention to the diversity of customer choices, and can speed up updates for innovations in fabric design and texture. “Many domestic and foreign high-end brands are very interested in fabrics with Chinese elements, such as traditional silk fabrics, which deserve special attention from enterprises.”
“Currently, our country’s fabric designers are very down-to-earth and focus on business, but they are still conservative in design and their innovation needs to be improved. This is where we should learn from foreign designers.” Han Qing believes that, Fabric designers can further innovate in weaving, jacquard, and color to make designs more creative.
“my country’s textile product development not only needs to emphasize down-to-earth market applications, but also encourages innovation and creation that looks up to the stars.” Li Binhong, director of the National Textile Product Development Center, said that the China International Fabric Design Competition shows not only the number of companies participating, The iterative upgrades in product categories, product quality, process technology, competition system innovation, etc. have kept pace with the times and interpreted the micro-level trends and evolution of the macro situation and industry development.
Li Binhong suggested that product development should focus not only on technological innovation, but also on the bold practice and application of popular trends in development. Enterprises need to tell product stories well from multiple levels such as consumer psychology, technical functions, and fashion trends. As China’s textile and apparel supply chain’s collaborative innovation and development capabilities improve, companies can use digital technology to achieve transparent management of the entire supply chain process and bring a better experience to consumers.
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