Kimberly Clark of “Vibrant Voice 2023”: Do one thing out of ten, dig deep into a wall, and build a “world’s velvet king” on the road
●“In 2021, I began to realize that everyone’s energy, time, funds and resources are limited. It is better to be equally precise than to be good at everything. It is better to use the future time to do one thing to the extreme than to do 10,000 things. Be mediocre.” Lu Jinzhou’s thinking on returning to “Flannel Cloth” is thorough and thorough. ”
●In the future foreign trade market, the good ones will get better and the bad ones will get worse. It is certainly not possible for everyone to be good at it. Enterprises with strategic products, high-quality services, strong innovation capabilities and cost-effectiveness will be the best in foreign trade. The market is still competitive; companies that continue to use the old model without changing their thinking will definitely hit a wall.
Lujinzhou
During the interview, when Lu Jinzhou talked about a certain phenomenon, he stood up and imitated it vividly. His vivid expressions, well-positioned limbs, and narration voice instantly brought everyone into a sea of joy… 2023 is the year of Kimberly Clark Textile Co., Ltd. It is the 30th anniversary of the debut of Chairman Lu Jinzhou of the company. In 2022, when Kimberly-Clark refocused on “Flannel Cloth”, Lu Jinzhou set the vision goal of “World Velvet King” for Kimberly-Clark. This may seem like a return to others, but only Lu Jinzhou Lu Jinzhou knows that this is “re-recognizing oneself”. The clear self-awareness and courage to open up have obviously made some of Lu Jinzhou’s characteristics polished by time and space. Under the triple support of restarting, self-growth and external expectations, Lu Jinzhou will remain fresh for a long time. Become his new endogenous motivation.
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Do one thing out of ten, and the goal is to be the “World Velvet King”
As long as he makes a decision, Lu Jinzhou has never lacked the courage and courage to make the most of it. From making velvet to ten brands and leaving one out of ten, he never shy away from talking about this journey: “The mistakes you make are also Your wealth is on the road to success. I am lucky to have this understanding. One thing about me is very good. I am very optimistic and very positive. I correct mistakes and stop losses in time. As a business operator, , making mistakes is normal, knowing how to learn and reflect is the most important thing.”
He recalled his process, “I started making curtain fabrics in Shanghai in 1993, and went to Harbin to do business in 1998. I started to found Kimberly-Clark in 2003, and started to develop velvet fabrics in 2005. The growth has doubled and doubled every year. In 2010, I wanted to make other batches. At that time, President Yang Donghui, a senior I respected very much, told me that you should not think about replacing others. What you have to do is to make others unable to replace you and make velvet cloth. Focusing on being more specialized and deeper felt very reasonable at the time, and we didn’t deviate in the next few years; but in 2013, I still couldn’t resist the temptation of the market, so I started to develop all categories, and I just made whatever product was good.” He is very happy. I thoroughly summarized myself and said, “If God wants you to die, it must make you crazy. By 2017.18, I clearly felt the problem. The new brand, new team, and personnel system were not so perfect. Some brands began to go downhill. , and customers’ positioning towards us is becoming increasingly unclear. What does Kimberly-Clark do? The arrows are gone, and the sharp knives are gone too!”
In 2021, Lu Jinzhou decided to divest all non-velvet projects after learning from it, leaving one out of ten, focusing on building a road to the “World Velvet King”. “Everyone’s energy, time, funds and resources are limited, and instead of It is better to be good at everything than to be good at everything. It is better to use the future time to do one thing to the extreme than to do 10,000 things mediocre.” Lu Jinzhou’s thinking on returning to “Flannel Cloth” is thorough and transparent. ”
Now Lu Jinzhou’s favorite place to stay is the office. “I am now focused on running a business. I really enjoy the state of concentrating on making products, making good products, making the company good, serving customers well, and uniting the team well.” , doing a good job in Kimberly-Clark is the best feedback to the place, the industry, customers, and employees. The industry is my real position.”
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Digging deep into a wall, the entire industry chain protects “a piece of cloth”
Regarding the future market, Lu Jinzhou feels that it is just a question of how to do it, and is still very optimistic: “In the future foreign trade market, the good ones will get better and better, and the bad ones will get worse. It is definitely impossible for everyone to be good. Enterprises with strategic products, high-quality services, strong innovation capabilities and cost-effectiveness advantages will still be competitive in the foreign trade market; but if they do not change their thinking, doing things using the old model will definitely hit a wall.”
In the future, Kimberly-Clark will simply focus on flannel, seek breakthroughs from one point, and make “flannel” refined, specialized, deep and new. “In the future market, just daring to enter and compete will no longer work, but must Precision, refinement, and leanness are the sustainable research and development of products and the stability of quality,First-class quality, including cost control, is only a competition based on basic strength. ”
From a yarn to finished product output, Kimberly-Clark, which owns weaving, embroidery, dyeing, finishing, coating, compounding, and finished product processing workshops, “digs deep into the wall” to Connecting the entire industry chain to protect his own “flannel” road, Lu Jinzhou said, “In the short term, the industry’s supporting facilities and synergy capabilities are the lowest; but in the long term, as long as the entire industry chain is managed in place – quality control Good management and cost control are a plus, because efficiency will be improved and collaborative innovation capabilities will increase. In other factories, they will get impatient after trying three or five times, but at Kimberly-Clark, it is just continue, continue, please continue to deepen. “Continuous innovation.” Lu Jinzhou’s speech was particularly insightful and vivid, but at the same time he was also sober. “A well-run industrial chain is the greatest advantage, a moat and competitiveness; if it is not run well, it is your burden. (The whole industrial chain) must be We must have a strong management system. If the management is good, it will be an advantage. If the management is not good, it will be a disadvantage. We must control costs and seek benefits from the three effects (people efficiency, level efficiency, and energy efficiency). Some of our workshops cannot achieve the three effects. , if it is not the core part of the industrial chain, I will close it; some will be subtracted as needed. We originally had more than 100 embroidery machines, but now only 12 are left; the key point for me to make these cuts is around flannel. On the contrary, if it matches the flannel, then we will introduce new ones as long as there is need, and we are about to start a printed flannel project.”
Lu Jinzhou loves and cherishes talents, and focuses on building a talent team. At the same time, he is particularly able to stimulate people’s enthusiasm. He is passionate, optimistic, willing to share, and full of positive energy. From time to time, he emits his own ‘little sun’ energy to infect and inspire the people around him. “People are the biggest cost and the biggest capital. The cost of people is not the level, but the value. One million for one person creates two hundred I think it’s worth 10,000 yuan. One person only needs 3,000 yuan, but it doesn’t create value and may create trouble instead.”
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To create a beautiful life, the Golden Velvet Project is deeply involved in the curtain track
In June 2022, Kimberly-Clark released the “Golden Velvet Plan” to the public, reviewing Kimberly-Clark’s development history of more than 20 years, and the original intention of launching the Golden Velvet Plan, “I only take a scoop of velvet out of three thousand dollars in weak water”, and deeply cultivated the velvet curtain track. At the same time, It also interprets and analyzes the packaging, sewing, dyeing, dust collection, etc., showing the big difference between Kimberly-Clark flannel and other flannel.
Kimberly-Clark’s 20 years have also been 20 years of continuous improvement in flannel technology. Not only does it have the most advanced equipment in the industry, but the core technology independently developed by the company also makes the fabric’s bulkiness, velvet feel, and crease recovery speed far ahead. In addition, it has exclusive The electrostatic process prevents the fabric from actively absorbing dust in the air, making it easy to care for and making your home more convenient and healthy.
Lu Jinzhou said: I have always had a dream, which is to create a better life for employees, customers, and consumers. This is not an empty talk, it is real to me, and it is a result of my reflection. The future vision I put forward for Kimberly-Clark is to be the world’s cashmere king, not just in terms of output, but also in terms of quality, innovation, and even innovation and change, changing consumption patterns and optimizing lifestyles. I think it needs to be reflected in more dimensions, and it also needs to be evaluated in more dimensions. The dream can be bigger, but the work must be more practical. We are confident to achieve this goal.
It is precisely based on this that Kimberly-Clark’s beauty-creating life always comes down to specific changes bit by bit. “Flannel has always been synonymous with expensive prices in people’s minds, but with the development of the flannel industry, due to technological innovation, and changes, ‘making flannel popular for the masses’ is becoming more and more achievable. Kimberly-Clark is planning to launch a 9.9 flannel in the future. Although the price is very cheap, the quality is very high, excellent quality, and the quality-price ratio is super high; our new development The light-blocking flannel not only feels good, but is also 100% light-blocking, and has been well received by the market.” There is a product wall in the middle of Lu Jinzhou’s office, with a variety of new flannel products hanging on them. He said that all the products to be promoted New products are all sent to me. I have to feel them carefully before I can finally determine whether they pass. I am the final ‘quality inspector’. “Lu Jinzhou said to his sales team, “Don’t worry, go ahead and expand the market. I will provide you with the best flannel in the world. If you are looking for flannel, look for Kimberly-Clark. The world-class flannel team will make it for you. Guaranteed, this is also the biggest confidence Kimberly wants to give them to work hard outside.”
Lu Jinzhou said: “One day Kimberly-Clark will be like Huawei, with more than 100 offices in more than 100 countries. I hope that Kimberly-Clark can inject new momentum into the flannel industry, continue to innovate, optimize, and Lead the world trend and become the true world velvet king”
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Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
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