Haimen: Policies strengthen confidence and new business formats “outperform” competitiveness
“It’s so awesome!” “This is very good for our development!”… On February 9, Amazon’s cross-border e-commerce summit was held in Jiangsu Held in Sanxing Town, Haimen District, Nantong City. Taking advantage of the gathering of guests, the “20 Incentive and Support Policies for New Business Formats and New Models in Sanxing Town” were released on site, aiming to further promote the vigorous development of new business forms in the home textile industry in Sanxing Town, and many merchants praised it.
Haimen Sanxing Town has the largest home textile market in the country. In the past few years, due to the combined influence of the development of the Internet and the epidemic factors, the sales model and sales channels of the home textile market have undergone tremendous changes. Online stores are opened to sell products, mobile live broadcasts are set up to bring goods, and logistics companies are relied on to make orders and go abroad… all kinds of New business formats are gradually emerging in the home textile market, and currently there are more than 20,000 people engaged in the new business formats. However, most of the market entities that spontaneously engage in new business formats are small and scattered, and some have problems such as blind development, high consumption and low efficiency, and disorderly competition. “How to seize the opportunity in the ‘post-epidemic era’, lead the home textile business entities into the fast lane of development, and allow the new business formats of the home textile industry to develop healthily on the fertile soil of Sanxing Town is our top priority.” Dieshiqiao Market Development Service Center Director Fan Linjie introduced. According to the development needs of the new situation, Sanxing Town has built a future-oriented main framework for the development of the home textile industry of “one body, two wings and three areas”. The timely launch of “20 items” this time is not only to promote the new home textile industry to become bigger and stronger, but also to drive the transformation and upgrading of the entire home textile industry.
The main contents of the “20 Articles” are divided into three aspects, namely supporting platforms, institutions and digital service providers to innovate and create excellence, encouraging market entities to become bigger and stronger, and supporting the growth and development of e-commerce clusters, which are full of “dry information” .
Large platforms can support great development. The “20 Articles” stipulate in supporting platform agglomeration and implementation: For well-known domestic traditional e-commerce platforms and service organizations (including registered ones) that are attracted and registered in Samsung Town and lease state-owned assets to carry out business Branches), live broadcast e-commerce operators (platforms) and digital service providers, if the daily office space is 20 square meters or less, they will be given a one-year rent exemption; if the daily office space is 20 to 200 square meters, they will be given “one year rent”. The preferential policy of “free for two years and half off” means that the first year of rent is free, the second year rent and property fees are charged at 50% of the market price, and the rent and property fees are charged normally from the third year onwards; for functional spaces of more than 200 square meters , adopt a “one case, one discussion” policy. For cross-border e-commerce operators (platforms) that are attracted and registered in Sanxing Town, Haimen, and lease state-owned assets to carry out business, a three-year incubation period will be given, during which three years of rent will be waived. A one-time subsidy of 500,000 yuan will be given to MCN organizations that have signed contracts with no less than 20 full-time anchors, serve no less than 10 companies or brands, and have annual live streaming sales invoices of no less than 100 million yuan.
Li Na, head of Jiangsu Daiheng Home E-commerce Live Broadcasting Division, smiled after hearing the announcement at the summit: “The situation of the home textile industry is very good this year. Renting government venues can reduce rent, which also strengthens our determination to expand the scale of home textile e-commerce live broadcasting. confidence.”.
Cross-border e-commerce is an important direction for Samsung’s home textile industry to vigorously expand. In terms of supporting the development of cross-border e-commerce companies, the “20 Articles” stipulate that cross-border e-commerce companies that have settled in Samsung will succeed on well-known cross-border e-commerce platforms such as Amazon, TikTok, Independent Station, eBay, AliExpress, Shopee, and Walmart. Open a store, and customs export data (local goods from Dieshiqiao exported under customs cross-border e-commerce supervision methods such as 9610, 9710, 9810, 1210 and other customs cross-border e-commerce supervision methods) will increase by US$50,000 annually. , 100,000 U.S. dollars, 1 million U.S. dollars, and 5 million U.S. dollars, the enterprise will be subsidized with 5,000 yuan, 10,000 yuan, 30,000 yuan, and 50,000 yuan respectively; for an annual increase of 10 million U.S. dollars, a “one case, one discussion” approach will be adopted.
After the summit, Jiang Yulong, general manager of Jiangsu Meisen International Logistics, immediately conveyed the good news to his many cooperative companies. He said that Matson Logistics is a supporting service company specializing in cross-border e-commerce. He hopes that more and more home textile companies will take action to develop and deepen overseas markets and drive them to become bigger and stronger together.
At present, live streaming is undoubtedly the most popular sales model, and the “20 Articles” financial subsidies for live streaming e-commerce are also unprecedented: for companies with taxable sales exceeding 10 million yuan, they can sell products on well-known mainstream platforms such as Taobao, Douyin, and Kuaishou. A subsidy of 2,000 yuan will be provided for each live webcast, and a subsidy of 500 yuan for each webcast conducted on non-mainstream platforms. If the “masters” trained by the enterprise conduct online live broadcasts, and the online viewership reaches 300,000 (including 300,000), 500,000 (including 500,000), and 1 million (including 1 million), respectively, they will be given Subsidies of 30,000 yuan, 50,000 yuan, and 100,000 yuan.
Leading enterprises play an important leading role in the development of the industry. In order to support and cultivate leading e-commerce companies, the “20 Articles” clearly state that e-commerce companies (individuals) whose annual invoice sales on JD.com, Vipshop and other platforms will increase by more than 50 million yuan, more than 100 million yuan, more than 300 million yuan, If the amount exceeds 500 million yuan, enterprises (individuals) will be awarded 10,000 yuan, 30,000 yuan, 50,000 yuan, and 100,000 yuan respectively. Annual invoicing and sales on Taobao, Tmall, Douyin and other platforms�If the new investment exceeds 50 million yuan, exceeds 100 million yuan, exceeds 300 million yuan, and exceeds 500 million yuan, enterprises (individuals) will be rewarded with 10,000 yuan, 50,000 yuan, 150,000 yuan, and 300,000 yuan respectively. E-commerce enterprises or projects that obtain national, provincial, municipal and county-level demonstrations will be given one-time rewards of 200,000 yuan, 100,000 yuan, 50,000 yuan and 30,000 yuan respectively.
Plant a plane tree to attract the phoenix. Optimizing the environment, improving rules, and improving efficiency with a problem-oriented approach will surely continue to stimulate market vitality and promote Haimen’s economic stability and long-term development.
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