Curtain market popularity “returns” and cloth merchants are confident
“The popularity is very strong at the beginning of the new year!” Wang Jiangfeng, a cloth merchant, has been deeply involved in the China Textile City Beilian market for 19 years and has seen the familiar popularity “return”. He is full of confidence in business in the new year and predicts that the order volume will “go to a higher level” than in previous years.
As Asia’s largest cloth market, China Textile City located in Keqiao, Shaoxing, Zhejiang, operates more than 50,000 kinds of fabrics, and its textiles are exported to 192 countries and regions. In the week since the market resumed in the New Year, the market has seen more than 1 million passengers, reaching the highest level in the same period in the past three years. Among them, the Beilian market, which specializes in curtain fabrics, has an opening rate of nearly 100%.
The reporter recently visited the market and found that a large number of buyers and business owners maintain a positive and optimistic attitude towards the market this year, and hope to seize the “hot opening” to make a big difference.
Buyers are coming in droves, business transactions are booming, merchants are packing and shipping… In the past few days, the market has been a lively scene. The “mom-and-pop shop” run by Wang Jiangfeng is located on the fourth floor of Beilian Market. The two rented stores specialize in selling children’s curtains.
After the market opens in the New Year, every afternoon is their busiest time. “The market is very big. Customers shop from the first floor to the fourth floor, and they usually arrive at our home in the afternoon.” Wang Jiangfeng, who is familiar with the market, mentioned in an interview that in order to attract new and old customers, they launched three sets of new products this year. “In the first month, The number of orders has increased by 20% to 30% compared to last year.”
“Business in the new year is generally good, and we feel a very clear signal of recovery.” Unlike merchants who focus on fabric sales, Hu Chang, the store manager of “Fangfei Season”, focuses on integrating “cloth” and “art” and is committed to the full range of products. Similar soft furnishing design and research and development, this year also launched a variety of new patterns. While receiving new orders, he also looks forward to exploring the foreign trade market.
Hu Chang told reporters that for more than ten years, his innovatively designed textiles have been selling well at home and abroad, but the COVID-19 epidemic has caused many foreign trade businesses to press the “pause button.” “I hope more foreign businessmen will come in this year. Sell more good products around the world.”
Because of the pieces of “cloth”, Keqiao has attracted a large number of foreign businessmen to innovate and start businesses. Bobby, an Indian trader, has settled in Keqiao. After the China Textile City reopened, he visited many stores. “Whether it is my customers or market operators, everyone is full of confidence in this year’s business.” Bobby said, “Many Indian customers have called in the past two days and plan to come to China in February. I also look forward to more and more new customers. The more.”
Behind the “hot” opening of the New Year market, some cloth merchants remain “calm”.
Business owner Wang Li has been stationed in Beilian Market for ten years. Facing the bustling crowd in the market, Wang Li said that “business is definitely better than in previous years.” However, he also believes that it still needs some recovery time.
In addition to “attracting business” in the market, Wang Li also took the time to live broadcast to “bring goods”, making efforts both online and offline. “Although the passenger flow is large at the beginning of the year, fabric sales also have certain seasonality. Only by thinking calmly and responding calmly can we get back the lost orders.” Wang Li said.
The plan for the year lies in spring, and the new atmosphere is the confidence to achieve a “good start”. Ji Jiangfeng, deputy general manager of Zhejiang China Textile City Group Co., Ltd., said in an interview that the hardware in the local market was “upgraded” on the eve of the local Spring Festival, and at the same time, it tried its best to meet the needs of business households such as decoration during the Spring Festival holiday. According to statistics, more than 300 stores in Beilian Market have undergone renovations this year.
When Chen Hao, secretary of the Keqiao District Party Committee, visited the market recently, he said that in the new year, greater efforts should be made to cultivate market professionalism, help merchants develop with better supporting hardware, and use more channels to do a good job for merchants and Attracting merchants, while taking advantage of opportunities such as the “China-Europe Railway Express” and “overseas exhibitions” to strengthen the export-oriented economy and promote the continued prosperity and development of China Textile City.
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