How can Henan build the world’s clothing factory and realize a trillion-dollar clothing industry?
As early as more than ten years ago, Chinese women’s pants were looking at Henan. More than half of the various pants in Chinese women’s wardrobes are “made in Zhengzhou”. As one of the traditional advantageous industries and important livelihood industries in Henan Province, clothing manufacturing has a certain status in the country.
But at the same time, there are not many well-known brands and leading companies in Henan’s garment industry. The total output value is significantly different from that of coastal provinces. Problems such as weak independent innovation capabilities, insufficient digital transformation, and labor shortages are still prominent. In a situation where market competition is becoming increasingly fierce and the industrial structure is fragmented, how should apparel companies make efforts to break through the tight encirclement and become bigger and stronger?
[Status] Chinese women’s pants look at Zhengzhou
On February 14, in Huaibin Lingang International Clothing City Sunshine (Henan) Clothing Technology Co., Ltd. (hereinafter referred to as “Sunshine Clothing”), the intelligent hanging machine slowly rotated, transporting pieces of semi-finished clothing to the next process. The workers on the assembly line are busy in an orderly manner.
Juanzi lives in Gucheng Township, Huaibin County. She applied for Sunshine Clothing in September last year and has now become the leader of a group in the trousers workshop. “I used to work in a Shanghai garment factory. Now it’s close to my home, making it easy to take care of the elderly and children. The most important thing is that the salary is not lower than working outside.” Juanzi said with a smile. The Huaibin Lingang International Garment City project is a key project in Henan Province in 2020, with an annual output value of more than 10 billion yuan and an annual tax revenue of more than 300 million yuan. In the future, more clothing manufacturing companies will settle here.
Zhang Xun, executive vice president of the Henan Garment Industry Association, said in an interview with reporters that as “Chinese Women’s Pants Look at Zhengzhou” became popular across the country, Zhengzhou Women’s PantsIndustrial ClusterMany “China’s well-known trademarks” such as “Meng Shuya”, “Yalida” and “Yiyang” have emerged.
Zhang Xun told reporters that there are nearly 2,000 women’s pants companies in Zhengzhou, accounting for 50% of the country’s sales. The sales volume of Zhengzhou women’s pants ranks first in the country on all platforms (including Tmall, Taobao, Vipshop, Douyin and other e-commerce platforms). As of 2022, there are about 600 enterprises above designated size in the textile and garment industry in Henan Province, accounting for about 10% of the province’s textile and garment enterprises, with an annual output of 3.5 billion pieces of various types of clothing and an annual output value of 400 billion yuan. The total volume ranks sixth in the country and in central China. Ranked first among the six provinces.
【Current situation】A new landmark for high quality development of county economy
At present, distinctive clothing industry clusters have been formed in various places in Henan, and textile and clothing industry clusters such as Nanyang, Shangqiu, Zhoukou, Zhengzhou, Anyang, Xinxiang, Xinyang, and Pingdingshan have been cultivated; women’s pants in Zhengzhou, Anyang, Suiyang, etc. Infant knitted children’s clothing, Xinxiang, Xiangcheng, Changyuan professional clothing, Guangshan, Taiqian down jackets, Zhenping sweaters, Rangdong trousers and other traditional clothing industry clusters, as well as transfers from Zhoukou, Shangqiu, Xinyang, Qixian and Xiping Aggregated brand clothing processing industry cluster.
Henan’s garment industry has become a new landmark for the high-quality development of the county economy. Take Baizhuang Town, Beiguan District, Anyang City as an example. The local area mainly produces knitted underwear and infant clothing. In 2020, the city’s textile and clothing industry achieved an operating income of 18.4 billion yuan, with an annual export amount of 50 million US dollars. Children’s clothing production accounted for 30% of the national market share, with infants aged 0 to 3 years old The output of children’s clothing accounts for 70% of the national market share.
Zhang Xun said that Henan Province has now formed industries including spinning, chemical fiber, weaving, dyeing and finishing, clothing, home textiles, textile machinery manufacturing and other industries A relatively complete textile industry industrial chain system has become a major textile and garment manufacturing province in the country and an important textile and garment industrial transferPlace of undertaking.
However, Henan’s garment industry currently lacks large-scale and large leaders, and there are not many companies with an output value of over 100 million. Although the total volume ranks sixth in the country, the GDP of the garment industry in the top five provinces has exceeded 1 trillion yuan, and the GDP of Henan’s garment industry is still 400 billion yuan, leaving a considerable gap. How to break through the production capacity bottleneck, clothingintelligent manufacturing is the only way. Zhang Xun told reporters that clarifying the definition and connotation of automation, networking, informatization, and intelligence is of extremely important significance to the promotion and application of intelligent manufacturing technology in the textile and garment industry. .
【Transformation】Industrial transformation welcomes historical opportunities
Zhang Xun told reporters that the garment industry in my country’s coastal areas is already in the late stages of maturity. It is facing the problems of older and older skilled workers, fewer and fewer employees, and higher and higher factor costs, leading to a decline in competitiveness. Come lower and lower.
Therefore, the transfer of the garment industry to the central and western regions, especially to labor-rich provinces like Henan, has become a general trend. This is also a major historical opportunity for Henan’s garment industry.
The “Textile Industry “14th Five-Year Plan” Development Outline” clearly states that the development of the textile industry will assist the industrialization and urbanization construction in the central and western regions. Based on resource conditions, we will continue to improve the industrial system, service supporting facilities and comprehensive investment environment, and continue to guide Leading textile companies expand in central and western regions�Investment will be strengthened to encourage returnees to start businesses in their hometowns to expand the scale of the textile manufacturing industry.
The “Henan Province’s “14th Five-Year Plan” Investment Attraction and Industrial Transfer Plan also proposes that traditional agricultural areas such as Zhoukou, Shangqiu, Zhumadian, and Luohe will actively undertake transfers from Zhejiang, Guangdong, Shanghai and other places by relying on their advantages in consumer markets and labor resources. labor-intensive enterprises such as food, shoemaking, textile and clothing, etc., should accelerate the introduction of processing trade, R&D, design and supporting industries.
Industry insiders pointed out that Henan’s garment industry has lower production costs and opportunity costs, obvious advantages in transportation and logistics systems, broad market prospects and policy dividends, all of which make Henan highly competitive in undertaking the transfer of the garment industry.
[Transformation] “Digitalization +” represents a new economic form
As the market picks up and confidence boosts in 2023, “The decisive battle begins at the beginning, and the sprint begins at the beginning.” This sentence sinks to the production line, and can be shortened to one word: “busy”. The reporter visited a number of garment companies and noticed that with the surge in construction after the Spring Festival, garment factories, large and small, are facing a surge in orders and a serious shortage of manpower.
Wang Long’s small garment processing factory has only twenty or thirty workers and mainly accepts processing orders from some large factories. The order volume in February was twice that of usual, and lack of manpower became a big problem. “There is no way. This is a small factory. I can’t have an automated production line like a big factory. I still rely heavily on labor.”
Guangshan County Yuheng Clothing Co., Ltd. already has an automated production line. Currently, it has 14 intelligent hanging production lines with an annual output of 550,000 pieces of various down garments. The IT team independently developed the clothing MES execution system and ERP management system, and successfully applied for 8 software copyright certificates and 8 utility model patents. The production efficiency is more than 25% higher than that of traditional clothing manufacturing, and employee wages are increased by more than 30%.
Nowadays, the digital economy has become a new driving force to promote the upgrading and development of real industries. The “Three-Year Action Plan for Digital Transformation of the Textile Industry (2022-2024)” clearly states that we must fully grasp the trends and opportunities for the integrated development of new generation information technology and manufacturing, accelerate the digital transformation and development process of the textile industry, and promote the development of my country’s textile industry. Achieve high-quality development in the middle and high end of the global value chain.
Zhang Xun said that Henan should increase the promotion of the “integration of two informatizations” (industrialization and informatization) of clothing production enterprises, use informatization to manage enterprises, and use intelligent equipment to manufacture products. If Henan’s garment industry wants to build a trillion-dollar industry and build a world factory, it can only strengthen the independent supply of key core technologies such as basic parts and advanced process technologies, constantly make up for the industry’s shortcomings, and build new advantages in the industrial system, such as accelerating the development of intelligent manufacturing. Efforts will be made to improve the innovation capabilities, supply capabilities, support capabilities and application levels of the manufacturing industry.
However, regarding digital intelligence, the attitudes of garment factories are polarized. Some leading companies are vigorously promoting it, but most small and medium-sized enterprises are taking a wait-and-see attitude. A senior person in the industry told reporters that whether it is on the brand side or the manufacturing side, weak awareness of digital transformation and insufficient transformation capabilities are common phenomena.
There are many reasons. Intelligent systems cost millions, and clothing factories are unwilling to use them. The clothing design process is complicated, and technology cannot temporarily solve it. In addition, there are also problems such as cognitive bias.
To this end, Qiu Daoyin, deputy director of the Henan Provincial Artificial Intelligence Research Institute, said that intelligent manufacturing should run through the entire process of product R&D, design, production, management and service, and even form a business philosophy and management system. Relying on comprehensive advantages such as a complete industrial chain, by establishing an intelligent production system, we will accelerate the transformation and upgrading from mid- to low-end to mid-to-high-end, and accelerate the transition from large-volume production to small-volume, multi-volume production. The shift to batch and personalized production. In this regard, smart manufacturing for apparel companies has a long way to go.
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