“International Textile Capital” opens to welcome “three changes”

“International Textile Capital” opens to welcome “three changes”

“The feeling of opening the market in the New Year is just one word: busy!”

Just after the Lunar New Year, the reporter visited the China Textile City in Keqiao District, Shaoxing City, Zhejiang Province for an interview. He saw that the merchants were busy negotiating lunch and the lunch was repeatedly delayed. , small trucks packing and shipping goods shuttled back and forth, and the bustling atmosphere of the market came to our faces. Walking through this “ocean of cloth”, the reporter felt the New Year atmosphere of “the market has become busier”, “the store has been renewed” and “the book has become brighter”.

Spring comes early in the East. The Spring Festival has not yet ended, and buyers from all over the country are already arriving in droves. The market is crowded with people, new pavement products are on the shelves, and orders at home and abroad are increasing sharply… Yu Jinran, member of the Party Working Committee and deputy director of the Construction Management Committee of China Textile City, said that as one of the world’s largest textile trade gathering places, China’s market has The average daily passenger flow of the Textile City exceeds 40,000, reaching the highest level in three years, and some stores have already placed orders into May and June.

“Compared with this time last year, the market this year is obviously more popular.” Jin Qinghou, the person in charge of the Beilian Curtain Fabric Market in China Textile City, said that the market usually opens on the eighth day of the first lunar month, but this year there are Merchants come to China Textile City to discuss cooperation business. In order to meet the purchasing needs, the business hours of merchants have also been changed from the previous “8 to 5” to “7 to 7”.

In Beilian Market, more than 300 shops have renovated and “renovated” their stores and put on the shelves this year’s most popular fabrics. Many merchants have said that they will take advantage of the New Year to “do something big”.

To the delight of many buyers, there are many new elements in the Textile City this year. At the entrance of a store called Wantong Textile, a poster with a red background uses eye-catching fonts to list the main features of the latest products: double-sidedimportedsilk cotton, fabric More delicate and more comfortable to the touch; double-sided imported silk velvet, thick to the touch and full of drape…

In the past three years, Wantong Textile’s sales have increased five times against the trend. The person in charge of the store said that we should do what the big players are unwilling to do, treat every customer with the utmost sincerity, and let them survive the market downturn and achieve a comeback.

During the interview, the mobile phone of Li Shangyu, general manager of Shaoxing Pierbolan Textile Co., Ltd. kept ringing. Because the fabrics developed by the company have core competitiveness, they can still sell well despite market fluctuations, and they are more confident this year.

“Currently, personalized customization of textiles has become a trend.” Li Shangyu said, “In the past 10 years, we have continuously increased investment in research and development, achieved innovative breakthroughs in textile fabrics, and strived to meet consumers’ needs for individuality. ization and consumer demand for high quality and low price.”

Don’t blindly pursue quantity and pay more attention to quality; don’t blindly follow the “big trend” and highlight your characteristics; don’t blindly pursue “high-end” and pay more attention to meeting needs, which has become a new choice for many merchants after the epidemic.

“The goods must be ‘new’, and the concept of doing business must also be ‘new’.” As a “post-95s” who returned from studying in the UK, Du Jiexin, general manager of Jialilong Textile Co., Ltd., believes that this year companies will focus on To promote the transformation of fabrics into garments, we not only focus on improving thequality of goods, but also work hard to provide customers with high-quality design services.

Keqiao is known as the “International Textile Capital” in the industry. Textile trade covers more than 190 countries and regions around the world, and more than 1,100 overseas enterprise representative offices are stationed here. “We will go to more places this year to bring more Chinese textiles to every corner of the world.” During the visit, many merchants expressed similar aspirations.

The relevant person in charge of the Keqiao District Commerce Bureau said that Keqiao will give full play to the market procurement effect this year, enhance the development of market procurement trade methods, further optimize the market procurement policy incentive mechanism, attract more small and medium-sized enterprises to engage in market procurement trade, and at the same time enhanceExportcredit insurance coverage, further optimizing short-term export credit insurance underwriting and claims settlement conditions, focusing on preparing textile industry market entities and other market entities for jointly building the “One ​​Belt Credit insurance services for exports from “All the Way” countries, emerging markets, free trade partners, etc.