Clothing exports must be kept “high” and “low”
Despite the complex domestic and international situations and the high base of growth last year, my country’s apparel exports still maintained their advantages last year, achieving steady growth for six consecutive years. Entering 2023, with the optimization of epidemic prevention and control measures, many foreign trade companies are actively exploring overseas markets, and clothing companies are even more eager to try it.
Compared with online exhibitions and online negotiations, offline exhibitions and exchanges are more direct and more effective. However, this year, uncertain and unstable factors in the external environment have increased, and the lack of external demand has become more prominent, which will put further pressure on the operation of apparel foreign trade. In this context, clothing exports must improve product quality, optimize product performance, ensure that orders can be obtained and secured, and achieve high quality development in clothing foreign trade exports.
On the one hand, apparel foreign trade companies must strive to promote a steady and steady increase in the international market share of high value-added products. Innovation in my country’s garment industry has continued to deepen in recent years, and the coexistence of “following, running alongside, and leading” has become more obvious. The needs of enterprises for intelligentization, green transformation and industrial layout optimization have been met freed.
Apparel foreign trade companies should continue to strengthen technological innovation, strengthen the research and development of key common technologies and cutting-edge leading technologies, and improve the application of relevant results in products. At the same time, it is necessary to strengthen the research and development of fine processing technology, open up the market with high-end products, continuously improve equipment efficiency, performance and digitalization level, and truly realize precision manufacturing, green manufacturing, and intelligent manufacturing.
On the other hand, it is necessary to avoid a rapid decline in the international share of mid- to low-end products. On the basis of maintaining a basically stable export scale, we will accelerate the industry’s transformation and upgrading, tap innovative growth points in trade, and enhance overall competitiveness.
my country has a complete textile and apparel industry chain and an efficient supply chain, as well as comprehensive advantages in software and hardware, which offsets the labor cost disadvantage to a certain extent. For example, new business formats such as cross-border e-commerce have higher requirements for rapid response and flexible production. In recent years, they have relied on my country’s flexible, efficient and highly digital manufacturing base. developed rapidly. Garment foreign trade companies should be guided by the “industrial chain” thinking, comprehensively strengthen the overall synergy of the industrial chain through strengthening the chain, solidifying the chain and extending the chain, accelerating the upgrading of traditional industries and the cultivation and growth of emerging industries.
Confidence lights up the future. It should be noted that after decades of development, my country has achieved obvious competitive advantages in the global textile and apparel supply chain, contributing to the stability of the global textile industry chain, and occupying a core position in the Asian supply chain. In particular, the overall improvement of our country’s economy will provide strong support for stabilizing foreign trade this year. At present, the orders of some leading foreign trade enterprises in clothing have been scheduled to the third quarter, and it is expected that the annual production and operation will follow the trend and achieve good results.
It should also be noted that with the increasingly extensive global cooperation of apparel foreign trade companies, they are also facing many challenges in overseas markets. In addition to making products better, it is also necessary to update trade models and develop new business formats, such as arranging global marketing channels, overseas warehousing, exhibitions, logistics and distribution and other full-chain services. With firm confidence and improved quality and services, China’s garment industry will surely catch up with the next trend in foreign trade and set sail.
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