Looking back on 2022 and forging ahead in 2023 | Zhu Xiaohong: Deeply promote structural adjustment and promote industry development to achieve new results
In 2022, the global economy will trend downward. The domestic epidemic has repeatedly seriously affected normal production and life. The production and sales scale of the home textile industry has shrunk, and the profitability is generally stable. The overall operation of the industry is stable and under pressure. The fading dividends from the reshoring of foreign trade orders will have an impact on the industry’s exports. The domestic sales market has generally maintained stability, demonstrating the resilience of industry development. Among the three major sub-industries, the bedding industry as a whole maintained steady growth, the towel industry continued to shrink, and the growth rate of the fabric industry fell back.
Zhu Xiaohong, president of the China Home Textiles Industry Association, believes that overall, in 2022, deepening transformation and upgrading, improving development resilience, and resolving risks and challenges will still be the industry development themes. Many home textile companies have tried to make breakthroughs under the new national trend, big health, sustainability, digitalization and other major trends.
Quality standards empower industry development, and design innovation drives industry disruption
In 2022, the home textile industry will make new progress in many aspects such as industrial research, quality standards, and fashion development.
In terms of industrial research, development reports, data reports, white papers, etc. can intuitively reflect the overall industry trend and industry change trends, and have important reference significance for the formulation of future industry programmatic documents. In 2022, the industry association will carry out in-depth industrial research and investigation work, and completed a total of 4 industry operation analysis reports throughout the year. At the same time, 4 special research reports were completed – “Investigation Report on Production, Operation and Problems Faced by Home Textile Industry (January to April 2022)”, “Research Report on Qingdao Home Textile Industry”, “China Home Textile Industry in 2022Industrial ClusterReport”, “Investigation Report on the Application of Regenerated Cellulose Fiber in the Bedding Field”, and edited and published the “2021/2022 China Home Textiles Industry Development Report” and annual industry white paper. These industrial research results It provides reference and guidance for the next stage of development of the industry.
In terms of quality standards, in 2022, a total of 12 national and industry standards were completed and the foreign language version of “Microfiber Towels” was reviewed; 9 group standards were formulated and released; and the joint development of the home textile field with the Ministry of Science and Technology of the Federation was launched. Quality grading and “leader” evaluation standards have created conditions for home textile companies to be included in the list of national enterprise standard leaders. In 2022, the channel for mutual transformation between group standards and national bank standards will be basically straightened out.
In terms of fashion development, design innovation has always been the key to enhancing the soft power of enterprises and driving the home textile industry to break through. The “2023 China Fabric Home TextilesFashion Trends” and “2023 China Bedding Fashion Trends” released in 2022 have expanded the impact of fashion innovation in the industry and consumer market. At the same time, design competitions have always been an important focus for the home textile industry to achieve innovative breakthroughs. There are three design competitions: “Haining Home Textile Cup”, “Zhang Jian Cup” and “ZhenzeSilk Cup” The combination of online and offline provides guarantee for home textile design innovation under special circumstances, and further promotes the comprehensive development of the competition platform. In addition, the “China Home Textile Design Exchange” applet launched by the association integrates design competitions, trends, designer activities and other resources, providing more possibilities for design innovation.
In terms of industrial exchanges, the seventh member conference of the China Home Textile Association held in 2022 elected a new council to continue to play the role of industry associations in providing policy consultation, conducting industry research, strengthening industry self-discipline, and serving the majority of enterprises. , lay a solid foundation for its advantageous role in promoting industry development and other aspects. In addition, the 2022 China Home Textile Association Fabric Branch and Carpet Branch Joint Annual Meeting, the 2022 China Home Textile Association Bedding Annual Meeting and the China Home Textile Group Standardization Committee Annual Meeting, as one of the Ministry of Industry and Information Technology’s 2022 textile and apparel “Excellent Supply to Promote Upgrading” series of activities, are promoting It has played an important role in cross-border cooperation, cultivating new scenarios for digital development, and guiding scientific consumption.
Implement the spirit of the 20th National Congress of the Party and strengthen upstream and downstream cooperation in the industrial chain
Looking around the world, factors such as repeated epidemics, inflation, geopolitical conflicts and trade frictions that have led to the downturn in world economic development have not subsided. The downward trend of the global economy may continue, thus putting my country’s home textile industry export trade under tremendous pressure. The 2022 Central Economic Work Conference has made it clear that greater efforts should be made to stabilize the scale and optimize the structure of foreign trade. This indicates that a series of stabilizing foreign trade policies aimed at fully stimulating corporate vitality, reducing corporate burdens, and promoting market diversification will be introduced one after another, which will play a positive role in supporting the stable development of the home textile industry. The industry as a whole still needs to insist on in-depth advancement of structural adjustment, accelerate transformation and upgrading, steadily release development resilience and anti-risk capabilities, and strive to promote high-quality development of the industry to achieve new results in complex situations.
Industry development in 2023 is worth looking forward to. The Home Textile Association will implement the spirit of the 20th National Congress of the Communist Party of China, strengthen upstream and downstream cooperation in the home textile industry chain, maintain the resilience and stability of the supply system, promote docking and exchanges within the industry, and promote industrial upgrading and product upgrading. Further lead the industry and enterprises to�The road to quality development.
Specifically, the Home Textile Association will carry out special work from five aspects: First, continue to conduct industry research and analysis, especially in the current complex and severe economic situation at home and abroad, timely grasp the development situation and trends of the industry, and guide the industry Healthy development; secondly, we will make full use of the association’s resource advantages, build a good exhibition platform, polish the “golden sign” of Shanghai Home Textile Exhibition, and help companies actively respond to the “post-epidemic” era and expand domestic and foreign markets; thirdly, closely adhere to quality leadership With the service purpose of consumption upgrading, we will explore the holding of a home textile technology conference on the platform of quality standard work, trend release, and design competitions, and fully promote the high-quality development of home textiles; the fourth is to dig deep into member services and continue to do a good job in the internal construction of the association; the fifth is publicity Work is about politics, the overall situation, good home textile stories, and spreading positive energy.
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