The list of the first batch of “Keqiao Selected” brand pilot companies is released
Recently, reporters learned from the China Textile City Construction Management Committee that the list of the first batch of “Keqiao Selected” brand pilot enterprises was released. Zhejiang Yisha Textile Technology Co., Ltd. and other 8 companies were selected as fabric brand pilot companies, and 6 companies including Zhejiang XidamenNew Materials Co., Ltd. were selected as curtain brand pilot companies.
Since 2021, Keqiao District has focused on the construction of the “Keqiao Best” textile collective public brand. Through the implementation of the brand cultivation plan, companies with certain corporate strength, innovation capabilities and brand perseverance will be coached and improved, and focused on improving The company’s “design power, fashion power, marketing power, and brand power” are targeted at launching corporate brand marketing, new media operations, and color course training, and at the same time helping companies go out Learn from model companies and carry out supply chain docking activities.
In 2022, by going out to study and visit large clothing companies such as Peacebird, Eveli, Hangzhou Zhuoshang Clothing, Ningbo Shenzhou Group, etc., the brand awareness and brand recognition of the “Keqiao Selected” textile companies will be greatly enhanced. At the end of 2022, the companies selected for the “Keqiao Select” brand cultivation program jointly staged a beautiful performance show, interpreting the new image of “good fabrics, made in Keqiao” in the form of clothing.
“The establishment of the first batch of brand pilot enterprises will be conducive to cultivating leading benchmarks, forming a demonstration effect, encouraging and guiding more textile enterprises to implement brand development paths, and further polishing the ‘Keqiao Selected’ textile collective public brand.” China Light The relevant person in charge of the Textile City Construction Management Committee said.
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