Excellent supply promotes upgrading | Zhuzhou, Hunan: Activate development momentum and help recovery of apparel consumption

Hunan is a province rich in natural textile resources such as cotton, linen, and bamboo. As Hunan’s traditional advantageous industry, the textile industry plays an important role in Hunan’s economic development and residents’employment Made great contributions in other aspects. In the face of new historical opportunities, the textile industry in Hunan Province has transformed its development model and made efforts in three aspects: activating development momentum, optimizing the business environment, and promoting quality improvement, giving full play to Zhuzhou and other font color=”#FF8040″>Industrial cluster‘s driving role will further improve quality and efficiency, and promote the high-quality development of the textile and garment industry in Hunan Province.

The textile and garment industry is a pillar industry for my country’s national economy and social development, a basic industry that solves people’s livelihood and beautifies life, and a dominant industry for international cooperation and integrated development. It has been working hard to satisfy the people’s better life and at the same time contribute to my country’s economic and social development. made important contributions to development. Since the beginning of this year, the textile and apparel industry has been under pressure. The Ministry of Industry and Information Technology has promoted the “Excellent Supply to Promote Upgrading” activity, once again showing the importance and support for the textile and apparel industry from the national level, and providing support for the sustained and stable development of the industry. Great confidence is an important guarantee for further satisfying the people’s better life.

As one of the 2022 textile and clothing “Excellent Supply to Promote Upgrading” activities, the 2022 Zhuzhou Lusong Clothing Consumption Festival actively promotes textile and clothing innovation new products and expands the textile and clothing industry consumption, and continuously enhance the consumer appeal of products. The event lasted from September 28 to October 15. It focused on relying on the resource advantages of Lusong Market Group in the field of clothing circulation to organize various professional markets to innovate and carry out a series of promotions, which effectively stimulated clothing consumption and helped merchants achieve a “good start” in sales in October.

Online and offline integration

Boost development confidence and help merchants drive apparel consumption

The textile and apparel industry in Zhuzhou, Hunan has a full industrial chain of upstream textiles, midstream garment processing, and downstream logistics and apparel trade. As an important business and trade link in the Zhuzhou apparel industry chain, the Lusong Apparel Market Group has various professional textile and apparel markets. 38, with an operating area of more than 1.1 million square meters, gathering more than 4,000 well-known domestic and foreign brands, employing nearly 100,000 people, and has successively won the title of “China’s Top Ten Clothing Wholesale Markets”, “China’s Famous Clothing City”, “China’s Clothing Brand Incubation Base” With honors such as “Famous City of Women’s Pants in China”, it has become the largest clothing wholesale market group in Central and South China.

The 2022 Zhuzhou Lusong Clothing Consumption Festival conforms to the trend of consumption upgrading, highlights the integration of online and offline sales, and achieves the purpose of boosting the development confidence of the business district, promoting the industrial upgrading of the business district, and driving consumption upgrading. At the same time, it also attracts merchants from various places. , the majority of consumers create a supply and marketing platform, effectively prosper and activate the consumer market, and expand the Lusong business district to maximize sales.

In order to enrich the content of this year’s Zhuzhou Lusong Clothing Consumption Festival, the Lusong District Clothing Market Managers Association organized various markets and merchants to participate in the consumption festival activities, focusing on relying on the resource advantages of the Lusong Market Group in the clothing circulation field, and giving full play to the resources of 38 clothing markets We will take advantage of this to launch a series of promotions to further promote the economic recovery and revitalization of the apparel market, release consumption potential, and accelerate the recovery of consumption.

Xie Chunli (first from right)

Xie Chunli, president of the Apparel Market Managers Association of Lusong District, Zhuzhou City, Hunan Province, said that the Zhuzhou Lusong Apparel Consumption Festival has various activities, one is to distribute benefits in batches. In response to the actual needs of purchasing merchants, incentive policies such as catering subsidies, accommodation and logistics subsidies are introduced to help wholesalers reduce costs and provide better benefits as much as possible. The second is retail sales. With 38 clothing markets as the main body, merchants are organized to carry out promotional and profit-sharing activities, focusing on launching the “Wanpu Promotion and Shopping in Lusong” campaign for retail customers, so that customers can enjoy the maximum benefits at a higher cost-effectiveness. The third is online and offline integrated promotion. Extensively mobilize consumers to promote activities through forwarding and accumulation in WeChat Moments to provide market activity influence.

It is understood that a total of 13,000 merchants participated in the Zhuzhou Lusong Clothing Consumption Festival, issuing more than 5,000 various consumer coupons and vouchers, and organizing more than 300 activities such as check-in, red envelope delivery, and blind box draws. It attracted nearly 30,000 dealers and customers.

As an “old friend” of the Lusong Clothing Consumption Festival, Happy Jin Clothing will participate in the Lusong Clothing Consumption Festival every year. Wu Shaohua, president of the South Zhuzhou Xinhua Clothing Wholesale Market Association and general manager of Happy Jin Clothing, said that this year, Zhuzhou Lusong The Clothing Consumption Festival has increased the popularity of clothing brands and won the favor of many downstream dealers. The Happy Jin brand has increased its customer base by 30%, and its sales volume has increased by more than 15% compared with the previous period.

As a merchant representative, Tang Xuemei, a merchant at Hunan Zhuzhou Smart Supermarket, participates in the Lusong Clothing Consumption Festival every year. She said: “In this year’s Lusong Clothing Consumption Festival, our store’s customer flow and transaction volume increased by 30% and 25% respectively. %”.

Hunan Zhuzhou Golden Crown brand clothing has also developed a group of new customers by participating in this year’s Zhuzhou Lusong Clothing Consumption Festival. Hunan Zhuzhou Golden Crown BrandThe “Promote Upgrading” action is deeply integrated, constantly enriching the content of activities, continuing to optimize Lusong Clothing Consumption Festival activities, constantly releasing residents’ growing consumer demand, driving passenger flow with powerful promotional activities, and expanding the popularity and market share of the Lusong market group. Promote the transformation and upgrading of the clothing market.

Merchants participating in the Lusong Clothing Consumption Festival this year have also offered suggestions and suggestions, hoping that the “quality supply to promote upgrading” activities can be continued in the future to increase support and guidance for the clothing wholesale market. Wu Shaohua said that it is recommended to build on advantages, seize opportunities, form a new model of government guidance, market cooperation, and merchant participation, and promote upgrading by optimizing supply in the form of exhibitions, sales, and festivals.

Yu Jianping also said that he hopes to continue to carry out similar activities with the help of national support policies related to promoting consumption, support the development of the real economy in the form of consumer vouchers, policy support, etc., and help individual industrial and commercial households transform and upgrade.

Tang Xuemei hopes to increase support for the textile and clothing trade circulation sector, especially to increase support for clothing market entities and individual industrial and commercial households, use policies to lead industrial development, and use consumption to boost industry development confidence and help The real economy recovers.

At present, the circulation system has transformed from an intermediate link in the industry to a support platform that runs through the entire industrial chain and the entire process of production and consumption. The circulation industry has not only become the main battlefield for innovation, but also drives industrial upgrading, technology application and consumer innovation. new momentum. There are 38 professional clothing markets in the Zhuzhou Lusong Market Business District. The holding of the Zhuzhou Lusong Clothing Consumption Festival will further promote the high-quality development of the textile and clothing industry in Hunan Province. Xu Jianhua said that in the future, he hopes that the textile and garment industry in Hunan Province can regard the circulation link as the core link and key driver of the industrial chain, supply chain, and value chain, seize the opportunity of conversion of new and old driving forces, and effectively transform market advantages into industrial advantages and brand advantages. , in accordance with the idea of ”branding, digitalization, intelligentization“, focus on upgrading and branding articles, and while promoting continuous innovation in industrial circulation models, accelerate the cultivation of a number of leading enterprises , well-known brands, leading and promoting industrial upgrading and development.

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