The 2022 Keqiao “Everyday Fashion” series of activities came to a successful conclusion with 31 activities in 5 major modules, achieving creative acceleration
Cheongsam, mandarin jacket, folding fan, oil-paper umbrella, suit, windbreaker, dress, down jacket… Recently, a “Charming Jinkeqiao, Creative New Fashion” – “Tianhao International” entered Anchang Ancient Town The landmark show came to a successful conclusion. The end of this brand show that blended modern trends and classical culture also means that the 2022 Keqiao “Everyday Fashion” series of activities has come to a successful conclusion.
As an important starting point for Keqiao to develop the fashion and creative industry, this year’s “Everyday Fashion” event has been upgraded, with Keqiao Fashion Lecture Hall, Keqiao Fashion Landmark Show, Textile Market Deep Service, Jingwei Enterprise Fashion Exchange and ” The 31 activities in the five modules of the “Tiantian Fashion” interactive platform run through the whole process, showing Keqiao’s performance from multiple dimensions such as design exchanges, technical seminars, talent training, industry docking, and fashion releases. Empower fashion creativity and influence to enhance the value of the industrial chain with creative design. Among them, Keqiao Fashion Landmark Show, Jingwei Enterprise Fashion Exchange and Tiantian Fashion Interactive Platform are new additions this year.
The “Keqiao Fashion Landmark Show” is based on the local ecological and humanistic advantages and fully demonstrates the traditional cultural heritage. The organizers have joined hands with “Gangkun Textile” and “Tianhao International” to present the Keqiao Ancient Town and Anchang Ancient Town. Landmarks with regional characteristics serve as a big stage for fashion releases, interpreting a different Keqiao fashion style in a blend of ancient and modern tones. A total of more than 110 sets of new products were released in the two events, and more than 300 buyers, downstream corporate customers and audiences attended the launch show. The unique form of “Keqiao Fashion Landmark Show” awakens and inspires people’s new understanding, new cognition and new expression of fashion with a strong fashion atmosphere, and demonstrates the harmonious symbiosis between Keqiao’s textile and garment industry and the city, environment and society. Beautiful scene of melting.
From the perspective of product development, creative design, and business docking, Jingwei Enterprise Fashion Hub invited 12 “Jingwei Masters” to visit more than 30 Keqiao textile enterprises on the spot, and through design exchanges, supply and demand docking, static display, and joint Release and other forms promote interactive communication and collaborative innovation upstream and downstream of the industrial chain. At the 2022 Keqiao Fashion Week (Autumn), “Master Jingwei” Wei Dan teamed up with local enterprises “Wanzi Technology” and “Ceyuandi Textile” to bring the “Mountain Misty” Shancongyun 2023 Advanced Ready-to-Wear Conference; “Jialilong Textile” ” invites “Jingwei Master” Shi Yan to jointly launch the 2023 Jialilon “More Than Shirts” new product launch conference.
In addition, the deep service module of the light textile market further emphasized the linkage with the market. From the three levels of professional training, industry docking, and fashion release, 3 practical training courses, 3 precise docking meetings, and 3 new product launches were customized. Release show activities; Keqiao Fashion Lecture Hall starts from the four directions of fashion trends, product development, digital development, and marketing, focusing on the textile fashion innovation system, and using cloud live broadcast 12 professional and practical high-quality courses were held in this format.
Since 2018, Keqiao’s “Tiantian Fashion” has carried out a series of fashion activities on a regular basis for five consecutive years, building a high-quality innovation platform of “industry + fashion + design + market” to promote fashion creativity and localization in Keqiao The joint development of advantageous and characteristic industries has made important contributions to creating a collaborative innovation ecosystem for the textile industry that runs through the talent chain, creative chain, and industrial chain. “Next, we will continue to carry out the ‘Everyday Fashion’ series of activities around product development, brand building, talent training, resource aggregation, green transformation and other aspects, and carry out more targeted activities in response to new changes in the industry and new needs of enterprises. Rich fashion activities inject creative power into building a more modern, open, fashionable and competitive ‘International Textile City, Hangshao Star City’.”
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