Half of the country’s down jackets come from Pinghu

Recently, the Ministry of Industry and Information Technology announced the list of the top 100 textile and apparel brands to be cultivated (2022 version), identifying 124 brands as key cultivation targets, including 17 regional brands. Pinghu down clothing was successfully shortlisted. It is also the only regional brand shortlisted in Zhejiang Province.

“Pinghu has one of the hundreds of clothes in the world.” Down jackets have become a new business card of Pinghu Clothing. As a “fashion industry” among the “1212” modern industries, the down jacket industry is Pinghu’s traditional advantageous industry, an important part of the real economy, and an indispensable industrial sector for promoting common prosperity. At present, about 50% of the country’s women’s down jackets are produced in Pinghu, which has become the largest single-category down clothing production and supply region in the country in terms of volume and influence.

The sustainable development of Pinghu’s down jacket industry cannot be separated from the efficient empowerment of e-commerce. The development and expansion of e-commerce in Pinghu also relies on the strong strength of Pinghu’s down jacket industry. In recent years, Pinghu City has relied on the advantages of the down jacket industry and e-commerce platform, focusing on the transformation and upgrading of the industrial structure to actively build a down jacket e-commerce ecological industry chain, and the development of down jacket e-commerce has continued to advance. Go to a new level. From January to October this year, the cumulative online retail sales of clothing reached 5.58 billion yuan.

At present, the development of live broadcast e-commerce has entered the fast lane. Promoting live broadcast e-commerce will help form a new pattern of online and offline integration and realize the transformation and upgrading of the industrial economy A new breakthrough with broad development prospects, creating space and injecting vitality into the development of new economic formats in Pinghu City. In Pinghu Fashion Park, online live broadcast rooms allow Pinghu’s down jackets to be exposed to all parts of the country. The anchors demonstrate the appearance design, thermal insulation effect, etc. of down jackets. Customers thousands of miles away use the live broadcast room as a link to place an order with one click. Down jackets were immediately sold across the country through e-commerce platforms.

The vigorous development of down jacket e-commerce cannot be separated from the support of large platforms. Relying on its industrial advantages, Pinghu Down Jackets has successively launched cooperation with e-commerce platforms such as Douyin and JD.com. At the recently held “Quickly Warm-Pinghu Down Festival” event, Pinghu and Kuaishou platform joined hands to push Pinghu’s down jacket e-commerce to a new level. “There is a natural fit between Pinghu’s down jacket industry and the development of Kuaishou. We hope to provide more efficient support for Pinghu’s e-commerce sector and use industry-leading short videos, live broadcasts and other digital means to achieve rapid development…” Kuaishou merchants are responsible for growth. Renduan Yipin hopes that Kuaishou will combine its platform advantages to achieve common development with Pinghu’s down jacket industry.

In the “Quick Warmth – Pinghu Down Festival” event, Pinghu took advantage of the e-commerce platform to launch good brands in Pinghu’s industrial belt, play the golden business card of Pinghu’s good down, and promote the two-way development of Pinghu’s down jacket industry and e-commerce. “We will invite local cargo owners in Pinghu to sell on our Kuaishou platform, and promote Pinghu’s down jackets to users across the country through our platform.” Huang Yujie, head of Kuaishou’s Jiaxing Industrial Zone, said. In the next month, Kuaishou e-commerce will gradually launch a series of activities targeting Pinghu down jacket industry clusters with online topic activities and targeted lists. Various forms of incentives and rich industrial belt empowerment training and other contents are planned to support 1,000 new merchants and 100 new anchors with sales of one million yuan in Pinghu, helping Pinghu industrial belt merchants and anchors to develop rapidly.

With the help of e-commerce, Pinghu down jacket industry has ushered in new development opportunities and become a new driving force for the rapid and healthy development of the down jacket industry.

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