The “2022 Keqiao Daily Fashion” series of activities came to a perfect conclusion
Recently, “Charming Keqiao, Creative New Fashion” – Tianhao International’s landmark show in Anchang Ancient Town came to a successful conclusion, marking a perfect ending for the 2022 Keqiao “Everyday Fashion” series of activities period. From 2018 to now, Keqiao’s “Tiantian Fashion” has carried out a series of fashion activities on a regular basis for five consecutive years, building a high-quality innovation platform of “industry + fashion + design + market” to promote fashion creativity and local advantageous and characteristic industries for Keqiao The joint development of the textile industry has made important contributions to creating a collaborative innovation ecosystem for the textile industry that runs through the talent chain, creative chain and industrial chain.
This year is the year when the 20th National Congress of the Communist Party of China was successfully held, and it is also the starting year of a new journey in the construction of “International Textile Capital, Hangzhou-Shaoxing City”. As an important starting point for Keqiao to develop the fashion creative industry, this year’s daily fashion activities have been upgraded, with “Keqiao Fashion Lecture Hall”, “Keqiao Fashion Landmark Show”, “Light Textile Market Deep Service”, “Jingwei Enterprise Fashion Exhibition” ” and “Tiantian Fashion Interaction Platform”, 31 activities in five modules were held throughout the entire process, demonstrating Keqiao’s ability to enhance the value of the industrial chain with creative design from multiple dimensions such as design exchanges, technical seminars, talent training, industry docking, and fashion releases. Fashion creativity and influence. On the one hand, the series of activities fully integrates rich and high-quality materials such as fabric designers, clothing designers, material developers, fabric suppliers, brand buyers, industrial clusters and industry service platforms. resources; on the other hand, it has effectively created a high-quality window for the multi-dimensional strength display of Keqiao’s textile and garment industry, which has greatly enhanced the visibility and popularity of professional markets and business platforms such as China Textile City Reputation effectively promotes the transformation and implementation of technical value, fashion value and ecological value into commercial value.
Insight into future trends and inspire innovative thinking
“Keqiao Fashion Lecture Hall” starts from the four directions of fashion trends, product development, digital development, and marketing, focusing on the textile fashion innovation system in the form of cloud live broadcast 12 professional and practical high-quality courses were carried out. Domestic and foreign industry experts and business representatives from higher education institutions, professional institutions, and well-known enterprises such as Xi’an Polytechnic University, Politecnico di Milano, China Textile Information Center, Coloro, Vosges Group, Haining Qianbaihui Weaving Co., Ltd., and ANNAGIULIA FIRENZE brand , conducted in-depth analysis and cutting-edge sharing around the current industry focus issues and future trends.
The course content covers fabric fashion trends, fancy yarn development, home textile product design, underwear product trends, luxury consumer analysis, popular color interpretation and other topics. Experts use rich first-line cases and detailed statistical data With a professional analytical perspective, it forward-lookingly conveys rich information such as product development direction, creative design concepts, technology development trends, marketing strategies and techniques, providing a “cloud” for Keqiao textile enterprises to improve their product innovation level without leaving home. The professional training channel of “Charging” has brought diversified innovative solutions and practical guidance to Keqiao textile enterprises. After the series of courses were launched, the response was strong, and industry practitioners gathered online. A total of more than 51,000 people watched the courses throughout the year.
Inherit cultural roots and shape brand connotation
The splendid Chinese civilization is our country’s cultural treasure, and it is also the source of inspiration and aesthetic guidance for the creative design of textiles and clothing. The “Keqiao Fashion Landmark Show” is based on the local ecological and humanistic advantages and fully demonstrates the traditional cultural heritage. The organizers have joined hands with Shaoxing Gangkun Textile Co., Ltd. and Tianhao International to present two landmarks with strong regional characteristics, Keqiao Ancient Town and Anchang Ancient Town. As a big stage for fashion releases, the scenic spot interprets a different Keqiao fashion style in a blend of ancient and modern, traditional yet modern tones.
In the “Always lang×light pink” haute couture series conference, Gangkun Textile collaborated with the well-known independent designer Qi Bin (ALLAN) to boldly deconstruct retro fabrics through subversive design, incorporating classic plaid elements, graffiti-style The print is all over the skirt. At the same time, the color is mainly cool tones and embellished with warm tones, perfectly integrating the unique classical atmosphere of Keqiao Ancient Town with the retro trend symbols.
Traditional clothing such as cheongsam, mandarin jacket, underskirt, and placket, paired with traditional accessories such as folding fans, round fans, earrings, bamboo hats, and oil-paper umbrellas, “charming Jin Keqiao, creative new fashion” – Tianhao International enters Anchang Ancient Town In the landmark show, Tianhao International injected national cultural elements into the design and development of innovative fabrics, enhancing the fashion attributes of traditional clothing. At the same time, it used suits, windbreakers, down jackets, skirts and other four-season casual clothes to interpret a modern trend and classical culture. A visual feast of interweaving and blending.
More than 110 sets of new products were released in the two events, and more than 300 buyers, corporate downstream customers and audiences attended the launch show. The unique form of “Keqiao Fashion Landmark Show” awakens and inspires people’s new understanding, new cognition and new expression of fashion with a strong fashion atmosphere, and demonstrates the harmonious symbiosis between Keqiao’s textile and garment industry and the city, environment and society. Beautiful scene of melting.
Focus on upgrades�Information on fashion events, fashion companies, and industrial policy trends creates a digital communication channel that gathers fashion information, gathers fashion resources, spreads Keqiao fashion, and assists industrial upgrading.
In recent years, based on the unique advantages of “industry + market”, Keqiao has focused on the high-end, intelligent and green development of the fashion and creative industries, accelerating the development of the industry. The process from the world’s fabric distribution center to the source of global fashion. “Keqiao Tiantian Fashion”, as a high-quality platform for integrated innovation, has created a new business format and model that is highly creative and trend-led in Keqiao’s fashion industry. After five years of development, the innovation driving force of the “Keqiao Tiantian Fashion” platform has become increasingly strong, and a large amount of fruitful work has been carried out in product development, brand building, talent training, resource aggregation, green transformation and other aspects. The regular holding of 31 online and offline activities in 2022 will bring innovation results of the fashion transition of Keqiao’s textile industry, improve the value chain of the fashion creative industry, and enhance Keqiao’s fashion atmosphere and the popularity and influence of the fashion industry. Comprehensive solution. This is not only a key step in upgrading the industrial level and promoting industrial transformation, but also an important part in building a fashion and creative industry ecosystem and realizing the goal of building an “International Textile Capital in the New Era”. The fashionable and more competitive “International Textile Capital, Hangshao Star City” has injected new wisdom and strength.
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