To welcome the changes, they stick to “Guangdong Clothing”!
Recently, more than 100 representatives of clothing entrepreneurs from Guangdong Province, including more than 20 clothing companies in Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Dongguan, Huizhou, Qingyuan, Chaozhou, Shantou, Jieyang and other citiesIndustrial ClusterBusiness Association Head, Textile and Garment Foreign TradeTransformation and Upgrading Base Workstation Head, Leading Professional Market Representative, Think Tank Expert, Media Representative Nanfang Daily, under the organization of the Guangdong Provincial Clothing and Apparel Industry Association and the Guangdong Provincial Fashion and ApparelIndustrial Economics Research Institute, gathered in the cloud with the feelings and dreams of “Guangdong Clothing” , confidence and perseverance, passionate and pragmatic, making research judgments and responses around the proposition of the times “the changes and revolutions of Guangdong’s garment industry in the current epidemic situation”.
Bu Xiaoqiang
President of Guangdong Garment and Apparel Industry Association
The current national epidemic prevention and control work has entered a critical moment, especially the situation in Guangzhou is complex. At this special moment, Guangdong garment people participated in the meeting in a special form to make suggestions and share experiences for the next development of the industry. We hope that enterprises from all over the country will work closely together Cooperate with the government’s epidemic prevention and control work to win this fight as soon as possible; I hope that Guangdong garment people will work together to accelerate industrial upgrading and achieve highquality development; I hope that everyone will encourage spirit and confidence, and accumulate energy to make greater contributions to the development of Guangdong’s garment industry.
The association is full of confidence in the future and is playing a bridging role, linking government, media and platforms for industry communication. It will unite members and do a good job in various services. I hope everyone has relevant suggestions to communicate with the secretariat and work together for the recovery of the industry. Be well prepared!
Liu Yueping
Executive Chairman of Guangdong Garment and Apparel Industry Association
The more difficult the industry is, the more the association must stand up! Stand up and report the industry’s difficulties and demands to the government; stand up and build a platform for industry communication and interaction; stand up and win all aspects of support for the industry; stand up and serve everyone well and empower everyone!
This is also the purpose of organizing this meeting. We call on Guangdong garment people to unite, be firm, persevere, persevere, and write together the “change” and “revolution” of Guangdong’s garment industry!
Wen Danfeng
Chief Data Officer of Guangdong Garment and Apparel Industry Association, Ph.D.
Under the epidemic, Guangdong’s garment industry has undergone four “changes” and three “revolutions”.
Four “changes”: Changes in consumption channels: High-contact offline channels such as retail and wholesale are in trouble and are transforming into online channels. Changes in practitioners and consumer groups: Practitioners who adapt to online channels transform quickly and can serve online consumer groups well, otherwise they will face great difficulties. Changes in production: Many companies focus on business operations and ignore the production changes brought about by technological innovation. For example, breakthroughs in digital printing technology directly promote fabric innovation. This is a rapid change. The basis for the rise of fashion cross-bordere-commerce. Industrial changes: changes in new industrial formats, new industrial models, and new industrial services.
Three “revolutions”: Industrial digital revolution. Digital transformation and upgrading are capabilities that the clothing industry and enterprises must have for development; platform revolution. Integrating into the ecology and entering the platform is the only way for the development of the clothing industry and enterprises; scene revolution, The scene revolution is the breakthrough point of the digital revolution, and all reforms need to change around the scene.
Hu Hebin
Chairman of the E-commerce Branch of Guangdong Garment and Apparel Industry Association
The three-year epidemic has changed foreign consumption patterns in the early stages, boosting the rapid development of cross-border e-commerce and doubling sales. The impact of the long-term epidemic lockdown has now led to too much instability in production and the emergence of production transfers. According to the trend, more small, medium and micro production enterprises in cross-border e-commerce have chosen to walk on two legs, using Guangzhou as the development and supply chain management center and the mainland as the production center. At present, my personal company has set up several factories in Hubei. The companies in our branch have also returned to Jiangxi and their hometowns to lay out their supply chains and explore diversification of production areas, multi-channels and fragmentation.
Wang Junjun
Chairman of the Children’s Clothing Professional Committee of the Guangdong Garment and Apparel Industry Association
Guangdong’s children’s clothing industry has experienced a decline in the past three years due to the epidemic and the global economy, and most companies are also having a hard time. The Children’s Clothing Professional Committee has visited many children’s clothing industry companies in the past few years and learned that the epidemic in the past three years has caused great damage to the entire economic ecology of our children’s clothing industry.
Under the current severe and complex situation, the Children’s Wear Professional Committee is cooperating with sponsor companies to study new models and new strategies: working together to create strategic single products and hot products for children’s wear; building a global, full-link single product, and hot product marketing model; Join forces to create a single-product digital quick return chain (closed-loop base) – focusing on surface accessories, shared procurement chains, shared workshops, shared warehousing (including dropshipping), finished product secondary processes, division of labor and collaboration, and supply chain finance. After more than half a year of transformation and adjustment, we have seen the future and hope. No matter what�It will incur an additional cost of hundreds of thousands. Therefore, it is very difficult for us to go abroad, and the cost of going abroad is relatively high. We cannot go overseas to participate in exhibitions and compete with our competitors for orders.
In the past, we had government policy support to participate in exhibitions abroad, but now they have been cancelled. We hope that the government can provide support and certain subsidies in overseas exhibitions and overseas orders.
Jiang Xudong
Chairman of Regent Network
In the next three to five years, there will be no retaliatory growth in retail sales. All companies must abandon their illusions and be prepared to ensure that cash flow returns to healthy and profitable growth. The extent of the contraction can be seen from the layoffs at major Internet companies and salary cuts at state-owned enterprises. Enterprises must be clear-headed, return to their essence and common sense, do profitable business, and not pursue scale growth. They must consider the return on each investment. The future is an era in which they must strive for share growth in the declining stock market.
Many manufacturing companies in Guangdong are engaged in B2B business. Now they are in urgent need of medical treatment and have started B2C live broadcast business. The team genes are not matched and there is a lack of talents. It is difficult for companies to find the right people and even harder to retain. Enterprises The product strength and organizational strength do not match the B2C business, especially the high return rate in the B2C market. The final returns are not proportional to the investment. Many companies end up with nothing.
B2B and B2C are two types of companies with completely different genes. In the past, we changed tracks in the incremental market and had opportunities to be supported by basic business. Now it is a declining stock market, and it will cost more to maintain the original business. Resources, let alone creating new business areas, there are huge risks in switching tracks.
B2B companies basically adopt a single-category model. They only specialize in a few categories and hope for large quantities. B2C business, on the other hand, pursues customer order and order rate, so that traffic can be fully utilized and costs reduced. Individual enterprises, platforms and traffic parties lack trust and scale. Only by relying on the government and associations to organize everyone can they succeed.
With the endorsement of the government, the association takes the lead in building a platform made in Guangdong to connect with the traffic side, stick to the main position of B2B business, and do what we are best at. With a group-based platform, we can obtain better resources from the traffic side, and the platform establishes a unified Cloud warehouses and cloud factories guarantee the quality, delivery time and reasonable profits of order fulfillment. Government endorsement makes it easier to build trust in transactions. The biggest cost of transactions now is trust.
Fang Jian
Founder of Youbu
I understand that the changes in the clothing industry are mainly due to two aspects: first, the shift from offline to online. In the case of repeated epidemics, online strategies need to be adopted to reach all aspects; second, the traditional model of production and sales must change. The most scientific model is to determine production based on sales and achieve true on-demand production.
In the past, the pain point of most clothing brands was that they relied on forecasting demand. Once the inventory was not allowed to be produced, it would be a great risk for enterprises under the epidemic. Therefore, we need to build a hedging or risk reduction system through technological revolution. Production format.
In the context of “double carbon”, I believe that digital technology is the only solution, which can not only reduce the loss of resources, but also drive industrial innovation. In the global market, digital technology can help companies create diversity and improve competitiveness on the one hand, and can also promote originality to help better attract customers. On the other hand, flexible and quick-response capabilities can help companies suppress inventory. Guangdong’s clothing has always been very strong, but Guangdong’s designs are not seen and designers do not make money. In the future, I hope that Guangdong’s designs will be seen and original designs will see explosive growth.
Lu Xiuhuai
Director of Guangdong Fashion and Apparel Industry Economic Research Institute
The epidemic is changing the industry! To this end, the institute is working with the Guangdong Provincial Garment and Apparel Industry Association to organize relevant expert teams to conduct independent investigations and studies. Expert opinions will be released later, and a report will also be extracted and submitted to relevant government departments for decision-making reference. Currently, the institute is participating in the planning of the “Bay Area Fashion Industry Innovation Center”, hoping to integrate industrial innovation entities and innovation elements to inject strong innovation power into the large fashion industry. Everyone is welcome to continue to pay attention, and interested companies can plan together.
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