Breaking the situation in 2023|Jinfeng Textile Machinery: Insight into opportunities and satisfy customers with characteristics
Keywords
Transforming foreign trade strategic focus
For Zhejiang JinfengTextile Machinery Co., Ltd., 2022 is a year of both challenges and gains, with corporate sales increasing by more than 20% year-on-year. In addition to the upgrading and promotion of conventional products, new products the transformation of fully fixed flat carding machines has also attracted attention in the industry. Many customers have already carried out prototype transformations, and some have After customers tasted the benefits, they carried out large-scale modifications. Dai Xianlei, general manager of Jinfeng Textile Machinery, believes that the most correct decision for the company in 2022 is to strive for innovation. Even though there were many doubts at the beginning and the input-output was not proportional, such persistence has opened up a new path for the company. the way.
Looking back on the past year, Dai Xianlei still feels warm in his heart when he thinks about the performance of the Jinfeng Textile Machinery team’s cohesion. In August 2022, orders for Jinfeng Textile Machinery increased suddenly, which made it impossible for the workshop, which was already at the limit of production capacity, to complete deliveries through overtime work. Faced with anxious customers, the company decided to mobilize manpower from various administrative departments to support the workshop to carry out some processes within its capabilities, allowing professional technicians to have more time to do high-demand professional processes and break through the production bottleneck. In this way, Jinfeng people work together to complete the delivery of orders on time and with high quality, without delaying customer production. This “combat experience” made Jinfeng people really feel the sense of accomplishment brought by teamwork.
Dai Xianlei said that the most regrettable thing in the past three years was the failure to persist in investing in foreign trade. Jinfeng Textile Machinery made plans to go abroad in 2019 and tried its best, but encountered setbacks in 2020. There has been no sustained investment in the past three years, resulting in foreign trade still standing still, and strategic determination still needs to be tempered. However, they are already planning the construction of the Ministry of Foreign Trade in 2023, and I believe they will catch up soon.
In addition, due to various epidemic lockdowns in the past three years, many business trips have been blocked, and many opportunities to understand market trends and customer needs have been missed. In 2023, Jinfeng Textile Machinery will speed up the market and customers to regain the “lost three years”.
Dai Xianlei said that he is relatively optimistic about the overall market. Although the current international situation is confusing and the economic situation is also complicated, any changes are opportunities for textile machinery and textile equipment factories. Customers will have new needs at any time, and these needs may also be forced out by bad market conditions. Whoever can discern the opportunities and combine the characteristics of the company to satisfy customers can seize a wave of growth opportunities.
In 2023, Jinfeng Textile will upgrade its internal management and release the vitality of the company. The senior management team will also have more time to invest in the market and research and development. At the same time, high-end combing and carding equipment will continue to be developed to meet the new needs of users.
In 2023, Jinfeng Textile Machinery will speed up its marketing and customer journey to regain the “lost three years”.
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