Be creative, “Binzhou weaving” is trendy
Symphony silk language series products, Dunhuang color landscape and national style fabrics, tie-dye hazy invisible printed towels… In the 2022 Yellow River Basin Weaving Creative Design Competition that just concluded, Binzhou participating companies won 3 items The works won gold medals, and many other works won silver and bronze medals, etc., once again demonstrating the charm of “Binzhou Weaving”.
The textile industry is Binzhou’s “old industry”, with scale advantages, leading leadership, technical support, and distinctive brands. The industrial chain covers spinning, weaving, chemical fiber, printing and dyeing, home textiles, clothing, Industrial textiles and other fields, there are currently 2 listed textile companies, and the textile and garmentindustrial cluster is the only textile industry in the province with a value exceeding 100 billion. Cluster, yarn and cloth production capacity and output rank first in the world.
For Binzhou, it is indispensable to answer the “Shandong is ahead, what should Binzhou do” era test paper to achieve “higher development quality”, stable growth, optimized structure, and sustainability. High-end and high-quality have become synonymous with Binzhou manufacturing.
Industrial design plays a key role in the development of the manufacturing industry and is considered to be one of the sources and core driving forces for improving competitiveness. Since the beginning of this year, Binzhou has seized the favorable opportunity of the modern light textile industry being included in the “Top Ten” industries in Shandong Province, accelerated industrial innovation, and issued the “Binzhou City Industrial Design Industry Development Three-Year Action Plan” to empower with “Design +”. Accelerate the in-depth integration of industrial design and advanced manufacturing, promote the extension of “Binzhou manufacturing” to “Binzhou design”, and create an “innovation, entrepreneurship and creative highland”.
In the list of 2022 “Three Products” Strategic Demonstration Cities for the Consumer Goods Industry just announced by the Ministry of Industry and Information Technology, Binzhou is on the list with textiles and clothing as a characteristic and advantageous industry, becoming one of the 39 shortlisted cities in the country, showing Binzhou’s textile and clothing The results of industrialtransformation and upgrading.
With the platform set up, new products and new processes become “beautiful”
Won the title of Industrial Product Green Design Demonstration Enterprise, won the Shandong Province “Governor’s Cup” Industrial Design Competition Textile and Clothing Sub-Contest Gold Medal, and 2 national-level green design products… This is the only project that Yuyue Home Textile Industrial Design Center has won since its establishment. Important takeaways for 2022. At present, design empowerment has become an important part of enterprise development.
The cultivation of industrial design centers is conducive to industrial ecological innovation and creates new competitive advantages. Binzhou carried out the “Design + Platform” construction action, issued and implemented the “Binzhou Industrial Design Center Accreditation Management Measures” and other documents, established a tiered cultivation database for industrial design centers, and included 81 companies in the database, promoting the construction of corporate industrial design centers in a precise and systematic manner. .
At the 5th China International Industrial Design Expo, three companies, Huafang Co., Ltd., Yuyue Home Textiles, and Oriental Carpet, were awarded the National Industrial Design Center. So far, the city has 4 national-level industrial design centers, 21 provincial-level industrial design centers, and 157 municipal-level industrial design centers.
The National Industrial Design Center of Yaguang Home Textiles is one of the first national industrial design centers recognized by the Ministry of Industry and Information Technology. It has developed and designed projects such as the development of microporous super-soft yarn towels, which improves the fluffiness of towels and gives the fabric a soft feel. , as well as good water absorption, breathability and resilience.
The National Industrial Design Center of Huafang Co., Ltd. has an engineering technology research institute, a postdoctoral workstation, and a “smart textile” laboratory. It is the “China Printing and Dyeing Product Development Base” and the “Shandong Province Printing and Dyeing Energy Saving and Emission ReductionEngineering Technology Research Center”.
The National Industrial Design Center of Yuyue Home Textiles has won more than 19 provincial and ministerial awards such as the National Science and Technology Progress Award and the National Key New Product. It has built a comprehensive process for products from demand analysis, definition design, R&D and manufacturing to market marketing and iterative upgrades. Life cycle green and low-carbon management.
Oriental Carpet National Industrial Design Center has established cooperative relationships with Donghua University and many other universities to jointly research and develop new products, new processes, and new formulas for the Beijing Olympics, SCO Summit, G20 Summit, and Forum on China-Africa Cooperation. There are also oriental carpets on display.
The construction of the industrial design center promotes the all-round integration of design resources and innovation ecology, providing a source of strength for the sustainable development of enterprises. Weiqiao Entrepreneurship has been shortlisted for the “Top 500 World Brands” for three consecutive years, and the “Weiqiao” brand has been selected into the “China’s 500 Most Valuable Brands” rankings for 19 consecutive years; Huafang Co., Ltd. has been ranked among the “Top 500 Most Valuable Brands in China” for nine consecutive years. >The Printing and Dyeing IndustryAssociation was rated as one of the “Top Ten Enterprises” and won the title of the top ten textile innovative products in 2022; Yuyue Home Textiles ranked third among the top ten in China’s home textile industry; Yaguang Home Textiles is an important home textile production and Export base, the comprehensive index ranks second in the same industry nationwide…
Technology “lights up” new processes, and brands develop competitiveness
The key to industrial design lies in the transformation of results. Today’s Binzhou Textile is full of strong “scientific and innovative flavor”.
In order to produce a good towel, Yaguang Home Textiles constantly uses technology to “light up” new processes. To adopt independentintellectual propertytechnologyTaking the “microporous super-soft yarn towel” produced by �� as an example, a new yarn feeding device was innovatively designed, and a new type of multi-microporous wicking super-soft yarn was prepared by improving the spinning process, giving the product It combines the softness, luxury and resilience of untwisted towels with the high water absorption and low shedding properties of expanded towels.
At the Winter Olympics, the “Hanfeng Xiangyun” and “Happy Eyebrow” masks worn by athletes when receiving awards have become eye-catching fashion items. This The products developed and designed by Yuyue Home Textiles not only use Chinese colors such as Chinese red, ice white, peony powder, etc., but also use a black technology material – nanofiber membrane, which is a new nano-scale barrier material with high transparency and high physical barrier. , can accurately protect against various tiny particles, fungi, bacteria, influenza and new coronavirus.
Binzhou deepens the concept of design-driven industry and industry-empowering innovation and entrepreneurship, and integrates industrial design “embedded” into various industrial clusters and the entire industry chain to form an innovation-driven core force and help enterprises extend to both ends of the “smile curve” .
At present, Binzhou has 2 national-level enterprise technology centers, 5 “‘Nationally Accredited Laboratories’ accreditation (CNAS)”, and a national ecological textile Quality Supervision and Inspection Center 1, 1 National Home Textile Testing Center, 1 Shandong Ecological Textile Technology Innovation Center. 8 companies have led or participated in the formulation of national standards for cotton yarn, printing and dyeing, home textiles, blankets, towels and quilts, rope nets and circular economy.
Distinctive textile industry clusters are accelerating their expansion in Binzhou. Weiqiao Jiajia Home Textiles and Derunjie (Shandong) Textiles were selected as provincial quality benchmarks. The popularity of clothing brands such as Xiangshang Sports and Yuema and home textile brands such as Huisui, Yaguang and Jiajia has continued to increase, forming a group of advantageous textile and clothing brands with strong market influence and international competitiveness. Yaguang, Haosheng, Ruixin, Oriental Carpet and Joy are recognized as well-known trademarks in China. Weiqiao Textile, Huafang Co., Ltd., and Yuyue Home Textile were shortlisted for the “2022 China Textile and Apparel Brand Competitiveness Enterprises”.
Stylish and intelligent are “blessed” to “dazzle” on the world stage
With the support of new technologies, “Binzhou Weaving” exudes more charming charm and dazzling brilliance on the world stage.
Oriental carpets integrate modern technology with traditional Chinese craftsmanship, and show the accumulation of national culture with unique carving techniques, washing and cutting, etc. The products are not only sold to more than 30 countries and regions such as Europe, America, and Australia, but also sold to Iran, Turkey and other carpet kingdoms. At present, the company has independently developed more than 3,000 products and more than 20,000 patterns. It has presided over and participated in the formulation of more than 20 national and industry standards. It is the company with the most independent intellectual property rights in the industry.
Joyful Home Textiles integrates Chinese and African cultures and continues to lead “black fashion”. It designs more than 6,000 patterns annually and has successfully created three independent brands: WAXNOUVO, CHIGANVY, and HOLANTEX. With trendy designs and distinctive styles, it has become the African batik clothing market The three leading brands account for 70% of the high-end market.
Binzhou releases fashion momentum and promotes the development of the textile and clothing industry into the creative fashion industry. In 2022, Binzhou textile and clothing companies participated in high-end design competitions and won frequent honors: 4 Binzhou works were shortlisted for the finals in the first textile and clothing competition of the 4th “Governor’s Cup” Industrial Design Competition, and Yuyue Home Textiles won the 2022 China International Fabric Design Competition. Best Cotton Textile Craftsmanship Quality Award……
In addition, Binzhou has integrated the industrial Internet and intelligent manufacturing into the textile and garment industry, spawning new business formats and models such as collaborative R&D and design, automated production, online monitoring, and shared manufacturing. , new scenes. In the field of high-end intelligent textile (yarn), it has led the company to achieve three major “firsts” breakthroughs in intelligent development: for the first time, it has completed unmanned fiber flow transmission in the entire process, and for the first time, it has achieved real-time online collection and control of equipment at each node in the entire process. , establishing a data flow online processing and intelligent management and control system for the first time.
At present, Binzhou has gradually realized the transformation of ecological textiles into high-end textiles, home textiles and apparel industries. There are 186 regulated textile and apparel enterprises and 21 high-tech enterprises in the city. From January to October, the textile and apparel industry cluster achieved an operating income of 149.5 billion, becoming a powerful engine for high-quality economic development.
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