Tongkun·China Fiber Fashion Trends 2023/2024 Review will be held online
On December 1, the Tongkun·China FiberFashion Trends 2023/2024 expert review meeting was held online. From professional universities, scientific research institutes, production enterprises and brand users such as Donghua University, Beijing Institute of Fashion Technology, Military Supplies and Energy Bureau of the Logistics Support Department of the Central Military Commission, Cotton Spinning Association, Tongkun Group, Beijing Tongniu, Aimer, Li Ning, Anta, Jiumu Wang etc. More than 30 experts from the unit participated in the meeting online.
Cao Xuejun, first-level inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Duan Xiaoping, vice president of the China Textile Industry Federation, and Chen Xinwei, president of the China Chemical Fiber Industry Association, were invited to attend. Guan Xiaorui, vice president and secretary-general of the China Chemical Fiber Industry Association, presided over the meeting.
Since the first release in 2012, from single to diversified, from two-dimensional to three-dimensional, from static to dynamic, from offline to online, China’s fiber fashion trends have been released through on-site display, expert interpretation, and theme exhibitions on the large-view platform. It is organically integrated with fashion shows, micro videos, design competitions, brand cultivation, upstream and downstream docking, etc., creating a global simultaneous release, dissemination and promotion model of Chinese fiber fashion trends. At this meeting, Donghua University researcher Wang Huaping reviewed the release process of China’s fiber fashion trends, and reported on the 2023/2024 research on China’s fiber fashion trends based on annual hot spots and major events, annual hot word analysis, release themes and chapter research, etc. Overview, providing a detailed introduction to China’s fiber fashion trends 2023/2024 alternative theme analysis, chapter interpretation, shortlisted products and recommendation reasons, etc.
“Enter fans” downstream users
Since the “Thirteenth Five-Year Plan“, Chinese fiber brands have begun to cooperate with brands. Chinese fiber fashion trends have also become a bridge for fiber companies to communicate with brands and end users. Efforts will be made to make the high-quality fibers of more fiber companies known and known by terminal brands through various channels, and to promote cooperation between the two parties. Duan Xiaoping specifically mentioned that half of the review experts at this review meeting came from brands and end users, and some products were jointly applied by fiber companies and brand companies. Their products did not stay in the development stage, but had directly entered application scenarios. Based on this, on behalf of the organizer, he would like to thank downstream users for their recognition of the fiber trend. At the same time, he hoped that the experts attending the meeting would provide valuable opinions and innovative suggestions from all aspects of report content, theme chapters, release content and format, as well as fiber fashion trend activities themselves and future development directions; and help fiber companies find products based on consumer market feedback and user needs. Develop blind spots or predict the product development direction favored by the market; pay attention to the rigor of product reviews on sensitive topics, and maintain the fair and just image of the fiber fashion trend platform.
Experts attending the meeting agreed that China’s fiber fashion trend work has made important contributions in guiding fiber product development, fiber brand building, publicity and promotion, and coordinated advancement of the industrial chain for more than ten years. First, through more than ten years of continuous release, from initial exploration to innovation, and now leading the industry’s research and development direction, China’s fiber fashion trends have become an authoritative platform for building Chinese fiber brands, with growing influence; It effectively promotes fiber company products, enhances the company’s brand influence, and helps fiber companies and terminal brands establish a good communication, docking, and cooperation model; third, it “encircles fans” of downstream users and attracts more and more downstream users. Participate in it and is gradually being accepted by the terminal market.
At the same time, everyone expressed their opinions on the alternative themes, chapters, products, etc. of China’s fiber fashion trends 2023/2024, and put forward valuable opinions and suggestions on other related work. They agreed that in the current international environment, more Under the increasingly complex and severe situation, increasing unstable factors and my country’s “dual carbon” strategy, enterprises must strengthen their confidence, take the initiative to assume social responsibilities, think more from the perspective of the industrial chain and user thinking, and enhance brand awareness, product awareness, consumption With the awareness of consumers, we should make more efforts in fiber greenenvironmental protection, comfort and health, and composite functions that downstream enterprises are concerned about.
Publish more effectively
In his concluding speech, Cao Xuejun pointed out that in the 12 years since the China Fiber Fashion Trend Release Event was held, the participation and recognition of enterprises as well as the release form of the event have become better and better, and the influence has gradually increased. This meeting is not only an expert review meeting of China’s fiber fashion trends 2023/2024, but also a supply and demand matchmaking meeting between terminal brands, fabric companies and fiber companies. Downstream The fiber demands put forward by users have very good guiding significance for the product development of fiber companies.
Based on this, she made three suggestions for the next step of China’s fiber fashion trends: First, highlight the result orientation, strengthen brand awareness and product awareness, enhance product added value, give positive energy to enterprises participating in the industry chain, and allow consumers to have The second is to strengthen the scientific definition and classification of fibers to reflect rigor, such as the specification of new fiber names, the evaluation of fiber performance, the definition of fiber degradation standards, etc.; the third is to further enhance the fashion trend of Chinese fibers.��Influence, combine fiber innovation with consumer awareness, increase consumers’ sense of experience, and actively guide chemical fiber companies to carry out product innovation, such as deeply exploring terminal brand needs, making research and development more efficient and products more valuable, The release of China’s fiber fashion trends is more effective.
Tongkun·China fiber fashion trends 2023/2024, please stay tuned
The Tongkun China Fiber Fashion Trends 2023/2024 conference will kick off in March 2023. At that time, the final themes and chapters that have attracted much attention from the industry, and the selected fiber products will be presented one by one. In what form will this conference take place? What creativity and surprises will the scene bring to the industry? let us wait and see!
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