Driving green power, SORONA® appears at the 2022 China Sustainable Fashion Summit Forum!

On October 11-12, the 2022 China Sustainable Fashion Summit Forum hosted by BidWin was successfully held in Shanghai. It explained practical cases of sustainable fashion development from different perspectives of the footwear, clothing, and beauty industry and from all ends of the industry chain. In addition to the organizer As the only sponsor outside China, SORONA® appeared at the summit forum to explore the development path of sustainable fashion in China with experts from all aspects of the fashion industry!

Double drivers of pressure and opportunity

How can the fashion industry exert sustainable driving force?

Sustainable fashion is both a challenge and an opportunity for China’s textile and apparel industry. The environmental impact caused by the industry, the rise of green consumption, and the call of the times for sustainable development urgently require different stakeholders in the industry to take practical actions to accelerate the implementation of circular fashion economic development. Driven by both pressure and opportunity, China will enter a new stage of rapid development in the future, further releasing the potential of the international and domestic markets…

Shen Ying, partner in charge of climate change and sustainable development services from KPMG, and Robert Lunn, deputy director of strategy and operations, shared with us “From Strategy to Implementation – How to Create Real ESG Impact in the Fashion Industry”, China Biodiversity Protection and Zhou Jinfeng, Secretary-General of the Green Development Foundation, delivered a speech – “The role of the zero-fur campaign in promoting the sustainable development of fashion under the “double carbon” policy”. At the same time, from ChinaTextile IndustryHu Kehua, deputy director of the Federation’s Social Responsibility Office and director of sustainable development projects, conducted a case discussion on “Carbon Footprint Assessment of the Whole Clothing Supply Chain Process.”

(From top to bottom, from left to right: KPMG Shen Ying, KPMG Robert Lunn)

(Zhou Jinfeng, China Biodiversity Conservation and Green Development Foundation, Hu Kehua, China Textile Industry Federation)

A new order under symbiosis

How does the supply chain empower the industrial chain?

The innovative opportunities contained in the circular fashion economy can give the industry new economic growth points in the context of the global economic slowdown. So, how will the fashion supply chain empower the industry?

Li Kejie, marketing manager of Swissquote Biomaterials Company, gave a keynote speech on “SORONA® Natural Creation Possibilities – Bio-based Fibers Help Sustainable Fashion”, “With the increasing awareness of citizens’environmental protection , bio-based materials have become a new trend,COVATIONBIO is a unique biomaterials company,We are committed to creating products for everyone are available inhigh-performance bio-based materials, SORONA® pioneered theplant Surred, Burned for Ecological SustainabilitySORONA® is derived from plant-based raw materials that are reproducible every year and has an excellent combination of properties.”

“At a time when people are increasingly pursuing satisfaction, connectivity and inner peace,SORONA® and many brands have created a variety of functional fashion items that meet the needs of current consumers, empowered by technology Help brands reshape product structures and explore the path to quality and value! ”

“Under the new order of symbiosis, the environmentally friendly and healthy lifestyle created by SORONA® has become a life carrier for people to nourish their souls and spirits and pursue happiness…”

Li Kejie, Marketing Manager of Swissquote Biomaterials Company

Scan the QR code to download speech materials

SORONA®Believe,Only sustainability,can we continue to create unlimited Maybe, as small as fiber, it also has the power to change the world. With the power of nature, we can witness the rebirth of fashion; with the power of technology, we can achieve a balance between practicality and environmental friendliness; with the power of nature With strength, we can jointly create green fashion.

Maggie, head of marketing at Lenzing, shared the theme of “Carbon Footprint Management of the Whole Life Cycle of Textiles and Clothing”, Deng Hongtao, Business Development Manager of TÜV Rheinland’s Sustainable Development, brought “One-stop Solution for Sustainable Services”, and Lai Wei Qu Weifeng, general manager of Jue Supply Chain Management Co., Ltd., explained “Sustainable Procurement in the Fashion Industry to Help Carbon Neutrality” for us.

(From top to bottom, from left to right: Lenzing Maggie, TÜV Rheinland Deng Hongtao, Lai Weijue Qu Weifeng)

There were lively discussions and interactions on and off the stage, brainstorming, and innovative ways of thinking and methods in each question and answer!

Accelerate the implementation of circular fashion

What kind of environmental protection strategy does the brand adopt?

However, as an influential brand that directly reaches consumers, what sustainable strategies will it adopt?

Lilly Chau, director of sustainable development of sports brand Adidas Greater China, shared “Adidas’s sustainable development strategy”, and IKEA China’s sustainable development director Anders Lennartsson shared “IKEA China’s sustainable development strategy”, as well as representatives from L’Oreal North Asia. Zhang Liang, deputy director of the “L’Oréal for Tomorrow” Green Science Department of the R&D and Innovation Center, explained to us the “L’Oréal for Tomorrow” 2030 sustainable development commitment, the green transformation and main achievements from raw materials to formulas, and product transparency and the assessment system of the environmental impact of cosmetics. Ma Deming, Chief Sustainability Officer of Diesel Group, brought the “Strategic Plan and Action Blueprint for Sustainable Transformation of Diesel Group”. Finally, Andrea Rosso, the sustainable development ambassador of the brand Diesel, presented the We explain Diesel’s Sustainability Strategy.

(From left to right: Diesel Andrea Rosso, brand Diesel Andrea Rosso)

SHAPE A GREEN WORD

SORONA® will keep moving forward

Work with partners to drive the power of green fashion!

About Us

SORONA® is a ground-breaking new bio-based polymer solution whose core raw material comes from plants that can be grown repeatedly every year. SORONA® not only has sustainable development and environmental protection themes that are in line with international trends, but also can bring multiple functional and excellent properties to the fiber. The “versatility” of fibers made from SORONA® raw materials offers fabric and apparel designers a greater range of design freedom!

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