China Textile City Curtain Fabric Association integrates curtain supply chain and curtain brand enterprises

In recent years, e-commerce has developed rapidly. From online platform transactions to live broadcast sales, live broadcast has gradually become the main force in sales. Recently, reporters learned from China Textile City Curtain Fabric Association that in order to better serve and empower the curtain industry and member units, the association plans to open a curtain store in Pudangxia Village, Yangxunqiao Street Create a live broadcast base for “Co-Prosperity Workshop”.

As a textile production and trade distribution center represented by curtains, wall coverings, and clothing fabrics, Keqiao mainly relies on the traditional store sales model. In recent years, due to changes in the general environment, many companies have spontaneously started live broadcasting. However, the development level of live broadcast venues, scale, and professionalism is not high, the business format is not concentrated enough, and the development speed is not fast enough. Zhao Junhui, executive vice president and secretary-general of the China Textile City Curtain Fabric Association, said that Yangxunqiao has a good industrial foundation and has many association members, so the association wants to integrate the Yangxunqiao curtain supply chain and curtain brand companies. In Yangxunqiao The Yangxunqiao “Co-Prosperity Workshop” live broadcast base is built in the “Rural Entrepreneurship Park” of Pudangxia Village, sub-district.

By then, three chains and six centers will be built through the product selection center, finished product production center, warehousing and logistics center of the offline supply chain, the shared live broadcast center of the online sales chain, and the incubation center and operation center of the base service chain. Integrated e-commerce ecological base. Improve the image of the pioneer village of Puxiadang Village’s “Rural Entrepreneurship Park”, increase the collective income of villagers + villages, jointly build a new ecology of the curtain industry, and inject new impetus into local enterprises.

“Now enterprises are facing problems such as high production pressure and difficult sales breakthroughs. The upgrading and innovation of traditional industries requires the association to tap new momentum for live broadcasting.” The relevant person in charge of Wenxiang Holding Group Co., Ltd. said that they will actively cooperate and participate in it , and help empower the association’s new business formats, hoping to use the platform + professional team to quickly solve the problem of reaching customers, achieve incremental revenue growth, and at the same time accelerate the promotion of brand influence and create a representative brand image in the region.

Currently, Pudangxia Village is building the city’s pioneer village and Ronghang Live Broadcast Village. The Yangxunqiao “Co-Prosperity Workshop” live broadcast base built by the China Textile City Curtain Fabric Association is expected to solve the supply chain product selection difficulties and curtain fabrics. Problems include difficulties in production and processing for enterprises, difficulty in expanding sales channels, and unprofessional live broadcast and operation services. “We are currently designing drawings and will soon enter the decoration stage.” Zhao Junhui said.

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