How can fabric “detail control” achieve international dreams? Interview with Zhao Chunqian, General Manager of Zhejiang Xinmen Textile
How to improve the core competitiveness of fabric companies? As the “Kingdom of Fabrics” in Textile City Keqiao, many companies have their own unique skills, either focusing on niche areas, creative design, or focusing on technological innovation etc. As a pioneer in Keqiao textile foreign trade, Zhao Chunqian, general manager of Zhejiang Xinmen Textile Co., Ltd., uses practical actions to explain that details are the key to success, leading the company to embark on a path of high quality to the international market. Characteristic road.
In 2001, 27-year-old Zhao Chunqian came to Keqiao out of admiration. Thanks to his years of experience in Korean-owned textile companies, his proficiency in multiple languages and the advantages of fabric origin in China Textile City, he made foreign trade prosperous. In 2005, Zhejiang Xinmen Textile Co., Ltd. was officially established, focusing on yoga, outdoor sports, rib, jacquard, lace, thick needle series and other diversified women’s clothingknitted fabrics, based on quality , aiming for the future with research and development, winning with service, knocking on the doors of many European, American, Japanese and Korean high-end brands and large-scale integrated enterprises such as CK, JCP, ANDAR, Samsung C&T, etc.
In the process of enterprise development, Zhao Chunqian, as a “details controller”, does not miss every detail, strictly controls the entire process of raw materials, design, technology, inspection, packaging, etc., and establishes a strict quality supervision system and a complete supply chain. The collaborative mechanism brings customers a better product and service experience. It is Zhao Chunqian’s ability to control details that supports Xinmen Textile’s international dream of going global.
High-quality fabrics come from numerous details
In Keqiao, there are many companies engaged in textile foreign trade. However, they can thoroughly study the specific standards of exporting countries for fabrics and the actual needs of brand customers, and integrate every aspect of production and service. There are very few companies that pay attention to details. Zhao Chunqian joined a Korean-owned company in Qingdao at the age of 21. With his dedicated research spirit, he became a senior executive of the company in just a few years. He has unique attainments in administrative personnel, process technology, and control of standards in various countries. It was this experience that opened a new door for Zhao Chunqian’s future entrepreneurial path.
Zhao Chunqian believes that what customers need is a sense of security. Only by gaining the trust of customers with strong capabilities and integrity can mutual cooperation be stronger and more stable. “Product quality is the core of an enterprise. To ensure that product quality meets customer requirements, we must first understand the customer’s specifications and fabric technology, otherwise there may be a huge difference. For example, a common black product, the customer’s original appearance and the size The products all look the same, but the subtle differences in bluish and yellow light may be very different from customer needs,” said Zhao Chunqian.
A strict quality supervision system is also an important part of ensuring product quality. It is understood that although Xinmen Textile is a fabric trading company, it starts from the source of fiber yarns and has strict requirements for all links such as weaving, dyeing and finishing. All product indicators have been tested by international authoritative organizations such as SGS and ITS. . Each large order will be fully inspected before shipment, and data will be automatically collected throughout the entire process. Fabric defect information can be intelligently collected, inspection reports and detailed code sheets are automatically generated, and fabric information is transparent and traceable.
Go one step further than what customers think and solve their worries. Xinmen Textile not only strives for excellence in fabric research and development, design, production, and inspection, but is also particularly meticulous in the sorting and packaging process. For example, it classifies the cylinder samples according to the subtle color difference of each cylinder of fabrics, and tells customers which rolls of fabrics can be used together. When cutting, which parts should be cut separately to avoid yin and yang colors, improve cutting quality, and reduce clothing costs. Zhao Chunqian said that starting from the details and integrating refined services into every link can not only improve customer satisfaction, but also enhance the company’s industry influence and core competitiveness.
Industrial chain collaboration empowers R&D and innovation
From the fiber source to the brand terminal, the textile industry chain is a collaborative ecosystem, and fabrics are particularly important as a key link between upstream and downstream. Since its establishment, Xinmen Textile has been committed to exploring the coordinated development of the industrial chain, thinking about how to optimize resource allocation from the upstream supply side, improve cooperation, and conduct precise research and development from the downstream brand demand side to improve cooperation efficiency, thereby promoting resource integration and complementary advantages. , reduce costs and increase efficiency, and build a high-quality development system of “1+1>2”.
Zhao Chunqian has his own standards for the selection of upstream cooperative enterprises. He believes that the reputation and scale of the enterprise do not need to be large, but it must be consistent with the quality, R&D, and service concepts of Xinmen Textile in order to better integrate with each other.�. Create value. Under the leadership of Zhao Chunqian, Xinmen Textile has established a high-end and professional industrial chain service mechanism and R&D innovation system based on customer needs over the years, which can provide one-stop efficient solutions. In recent years, on the basis of ensuring high-quality delivery of conventional products, the company has developed moisture-wicking, antibacterial, cooling, aromatic, and sports-comfortable products starting from environmental protection and functionality. and other diversified and differentiated products, which are well received by customers.
“Our company may not launch new products frequently, but the research and development of each product will be based on customer needs and consumers’ perspectives, and will be implemented in depth to ensure that all aspects of parameters and performance are optimized. In order to cooperate with the famous Korean yoga We have reached an in-depth cooperation with the clothing brand ANDAR. We spent three years and nearly one million to overcome the ‘itchy spots’ and developed a non-restraining yoga clothing fabric that has strong comfort, good resilience and high color fastness. With multiple advantages, this fabric has not only successfully entered the ANDAR brand once it was launched, but has also been favored by well-known yoga wear brands such as XEXYMIX and Lululemon,” said Zhao Chunqian.
The nine-story platform rises from tired soil. A thousand miles begins with a single step. Zhao Chunqian said that no matter how hard you work, you will gain something. Running a business is like planting crops. You must cultivate deeply and deeply in a down-to-earth manner, respect the laws of the market, and keep pace with the times. In the next step, Xinmen Textile will gradually expand the domestic market on the basis of consolidating the foreign trade market. Through “walking on two legs” and integrating online and offline development, Xinmen Textile will seize new opportunities in “dual channels” and integrate into the new “dual cycle” pattern.
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