“Master Jingwei” Wei Dan walked into 4 “Keqiao Preferred” brand companies to hunt for treasure
Recently, “Master of Jingwei” – Wei Dan, Design Director of Husadedu Clothing Brand, visited Wanzi Technology Co., Ltd., Zhejiang Ceyuandi Textile Co., Ltd., and Zhejiang Dashu Textile Technology Co., Ltd. in Keqiao Four “Keqiao Preferred” brand enterprises, Shaoxing Xianjin Textile Co., Ltd., launched the “Master Jingwei Entering Keqiao Enterprises Special Exchange Meeting” activity.
It is reported that this event is hosted by the Textile City Construction Management Committee and co-organized by the China Textile Information Center and the China Women’s Clothing FabricFashion Trends Research Institute. The event aims to further promote the development of clothing by effectively linking the high-end designtalents introduced by Keqiao with local outstanding fabrics companies The exchange of views and creative collision between designers and fabric companies has built a new model of sustainable cooperation with two-way empowerment for both parties.
Precise research promotes two-way matching
In order to help designers better understand fabric information and market trends, and promote efficient cooperation between the design end and the material end, the organizer has specially researched and selected four companies that match the brand’s clothing needs based on early communication with designers. Fabric companies conduct on-site visits.
“‘Husadedu’ is a women’s casual fashion brand. We integrate simple and neat silhouettes, unique creative colors and prints with current trend elements, and are committed to providing urban young women with products suitable for commuting and meetings. Business fashion for wearing in various occasions such as office, social and other occasions.” Wei Dan mentioned that the clothes designed this time will be mainly used for theme release at Keqiao Fashion Week (Autumn). The clothes are mostly professional style, including shirts, suits, In many categories such as dresses and gowns, the current main demand is for lightweight fashion fabrics with good drape.
During a day of communication, Wei Dan said that he had selected a variety of favorite fabrics from each company, such as the triacetate series fabrics of “Wanzi Technology”, which have multiple functions such as natural antibacterial and easy care. It is very suitable for the next season’s clothing release; the silk-like translucent fabric of “Ceyuandi Textile” has a good texture and is suitable for the development of shirts; the printing products of “Dashu Textile” are very rich, and pattern design and design can be carried out according to needs. Adjust…
“After the design is completed, it is a very long process to find fabrics that match the design. Through this activity, I can quickly establish contact and trust with fabric companies, and carry out more in-depth and direct communication, so as to find suitable fabrics. The fabrics required for clothing production.” Wei Dan said happily.
Creative integration empowers product upgrades
During the visit to the fabric exhibition hall, each company gave detailed explanations on their main product series and fabrics that designers are interested in, which gave designers a lot of gain. At the same time, the corporate exhibition halls with different styles and characteristics also left a deep impression on people.
“Our company takes customer needs as the source and uses differentiated product strategies to develop fabrics in all seasons and categories. So far, we have 7 unique product brands and 3 popular theme product series, covering more than 300 kinds of fabrics. .” Li Qiang, marketing manager of Wanzi Technology Co., Ltd., said that the company has its own garment design department. The design team will conduct research and development of clothing colors, styles and versions according to the characteristics of the fabrics, and help customers shorten the development time with fabric instructions of great practical value. cycle. “Through communication with designers, we can understand fabrics from a brand perspective and understand the potential needs of the consumer market. We hope that with the ingenious design of designers, our fabrics can truly show a sense of high-end and differentiation, while also giving We have more inspiration for product development,” Li Qiang said.
“This event allows us to understand in detail the designer’s development direction of new products this season and accurately recommend fabric products that are in line with the brand’s tone.” Zhao Xiaoxiao, marketing director of Zhejiang Dashu Textile Technology Co., Ltd., pointed out that as a direct-to-consumer product in the industry chain As an important part of terminal consumption, designers can organically combine consumer demands, international fashion trends and Chinese aesthetic concepts and reflect them in clothing design. This will also provide some good ideas for the company’s fabric research and development.
“Fashion creativity” has always been a high-frequency vocabulary in the development of Keqiao’s textile industry. The relevant person in charge of the Textile City Construction Management Committee said that this event focused on the designers’ clothing design needs and the fabric research and development results of Keqiao enterprises, building a more professional and targeted high-quality docking platform for both parties, and also providing guidance for the industry chain. Upstream and downstream collaborative innovation jointly promotes the improvement of product creative design level and creates a good cooperation paradigm.
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