Leading new business formats and creating new markets, the country’s first parent-child clothing base has settled in Pinghu, Zhejiang
With the rapid development of the times, the successive implementation of the national two-child and three-child policies, and the changes in the parenting concepts of the new generation of parents, the parent-child consumer market has strong demand and has become a new consumption growth point. As a product with both emotional consumption and cultural consumption attributes, parent-child clothing has become an important carrier to convey the concept of family affection and is sought after by the new generation of consumer families.
On August 31, hosted by ChinaTextile Industry Federation Circulation Branch and Xindai Town People’s Government, Pinghu·InternationalImport The 2022 China (Pinghu) Parent-child Clothing Industry Development Conference hosted by Commodity City was held in Pinghu, Zhejiang. The theme of this conference is “Meet Xiangdu, Fashion and Love”. Guests attending the conference conducted in-depth discussions and exchanges on the development status, trends and new paths of industrial upgrading of the parent-child clothing industry. At the meeting, Xia Lingmin, Secretary-General of the China National Textile and Apparel Federation and Chairman of the Circulation Branch, awarded Pinghu International Imported Commodity City the honorary plaque of “China Parent-child Clothing Base”.
Xia Lingmin, Secretary-General of China Textile and Apparel Federation and President of Circulation Branch, Xie Qing, Xu Jianhua, Yin Qiang, and Yu Minjing, Vice-Presidents of Circulation Branch, Yang Xiaodong, Vice-President of China National Garment Association, Executive Committee of Anhui Textile Industry Association Ye Liang, president and secretary-general, Wu Wenhong, president of the Hangpai Women’s Clothing Chamber of Commerce, Yang Jinping, executive deputy secretary of the Party Working Committee of Pinghuyuan, Zhangjiang Yangtze River Delta Science and Technology City and secretary of the Xindai Town Party Committee, Mao Jie, member of the Xindai Town Party Committee, Xiangdu Group, Chen Jian, Chairman of Pinghu International Imported Commodities City (online), Zheng Bifeng, Vice President of Xiangdu Group, Xu Xiaolin, Vice President of Pinghu International Imported Commodities City, as well as market representatives and business leaders from all over the country attended the conference.
The meeting was chaired by Wang Shuiyuan, Secretary General of the China Textile Federation Circulation Branch.
Work together
Jointly promote the high quality development of the parent-child fashion industry
Xie Qing, vice president of the Circulation Branch of the China Textile and Apparel Federation, said in his speech that Pinghu is a famous garment manufacturing city in China with a strong industrial foundation and cultural heritage. It is not only an important bridgehead to connect with Shanghai and integrate into the integrated development of the Yangtze River Delta, but also It is also a collaborative center for mid- to high-end industries in Shanghai and a leisure and lifestyle destination for self-travel in the Yangtze River Delta. It has unique advantages in cultivating characteristic clusters, creating emerging business formats, developing urban economies, and leading industrial upgrading. Taking advantage of the boom in parent-child consumption, Xiangdu Group uses Pinghu International Imported Commodity City as an important carrier to build the country’s first parent-child clothing base. I believe that with everyone’s joint support and efforts, it will definitely lead the upgrading and development of the parent-child clothing industry and provide a Make positive contributions to the construction of a strong textile country, the construction of a world-class urban agglomeration in the Yangtze River Delta and meeting the people’s needs for a better life.
” It is an important “chess eye” for the integrated development of the Yangtze River Delta. Pinghu is known as “Pinghu has one of the hundreds of garments in the world”. It has been awarded as “China’s Famous Export Garment Manufacturing City”, “China Garment Industry Demonstration Cluster”, etc. title, it has become the largest foreign trade export clothing production and manufacturing base in the country. The holding of this conference is another useful exploration of the new direction of the development of Pinghu’s garment industry. Xiangdu Group uses Pinghu·International Imported Commodity City as an important carrier to build China (Pinghu) Xiangdu parent-child clothing base, which will surely become a fashion center in the Yangtze River Delta region that integrates multiple attributes such as emotion, life, business, scene, and experience.
As a key project for the return of Zhejiang merchants, the construction and development of Pinghu International Imported Commodities City has attracted attention from all walks of life. Chen Jian, chairman of Pinghu International Imported Commodities City, said that the awarding of the “China Parent-child Clothes Base” will be a new beginning for Pinghu International Imported Commodities City, with a high starting point and strong stamina. In the future, our team will use a strong heart, two feelings (love for the parent-child clothing industry, and requirements for product excellence), and three checks (industry standard checks, product quality checks, and designer training checks) ) and four qualities (integrity, strictness, innovation and law-abiding) to build the parent-child clothing base into a new highland of fashion. It is hoped that with the cultivation and support of the association and the government, we can jointly promote the parent-child fashion industry to lead new business formats and create new markets. After the parent-child clothing base takes root, blossoms and bears fruit in China, it will be promoted globally to further lead the development of the parent-child fashion industry.
Recognize the situation clearly and strengthen confidence
The parent-child economy will usher in a bright moment
Since this year, facing the complex and severe external environment, affected by factors such as raw material price fluctuations, rising freight prices, and power and production restrictions in some areas, my country’s textile and apparel industry has been moving forward under pressure. However, the textile and apparel industry still has strong resilience, continues to adjust and innovate, and accumulates potential for industrial development. Yang Xiaodong, Vice President of the China Garment Association, shared the topic of “Development Status and Trends of China’s Garment Industry”. He introduced that in the first half of the year, due to shrinking demand, supply shocks, and weakening expectations, the�The pressure is compounded by the impact of unexpected factors such as the spread of the domestic epidemic in many places and the international geopolitical crisis. The industrial production and market sales of my country’s garment industry have been greatly affected. Only exports have maintained steady growth with the support of the recovery of international market demand. Other industries have mainly The growth rates of economic indicators continued to slow down. However, as the domestic epidemic prevention and control situation improves and policies such as stabilizing growth and promoting consumption have taken effect, the industrial and supply chains have been significantly repaired, and the consumer market has gradually recovered. According to the questionnaire, clothing company operators are relatively optimistic about the industry prosperity in the third quarter of 2022.
It is worth mentioning that more and more brands are deploying Douyin, Bilibili, Xiaohongshu and other content and live broadcaste-commerce. Douyin e-commerce in 2021 The sales volume of domestic products in the commercial apparel, shoes and bags industry increased by 411% year-on-year. In response to the development and changes of the current situation, he emphasized that changes in the knowledge structure of producers and consumers and changes in the people and goods yards deserve the industry’s attention. In the future, high-quality manufacturing will become a scarce resource, and innovation will remain the main theme of high-quality industrial development.
Jimo is a well-known children’s clothing industrial cluster in my country. Qingdao Jimeiyu Clothing Co., Ltd.’s Heque Children’s Clothing Co., Ltd. is a well-known children’s clothing brand in Jimo. It is involved in children’s clothing product design, supply chain operation, It has unique successful experience in various aspects such as marketing model. Liu Yunfeng, chairman of Qingdao Jimeiyu Clothing Co., Ltd., shared the topic of “Strengthening the Supply Chain and Leveraging the Parent-Child Economy” based on the development of the enterprise. He said that currently global inflation continues to rise, financial risks continue to increase, the impact of the epidemic has made economic recovery slower, and the global supply chain has been greatly affected. Against this background, domestic consumption is weak, foreign trade orders have decreased, and companies are facing great difficulties. Stress and challenges. For online brands, whether they are doing online shopping or live streaming, the biggest pain point is the lack of a complete and reliable supply chain.
He said that from the perspective of global consumption, the parent-child clothing industry has continued to grow in recent years, with the domestic market being the most active and promising. Among them, price sensitivity, brand, purchase convenience, advertising, etc. are all the main factors affecting the purchase of parent-child clothing. As an emerging, cross-border fashion industry, parent-child clothing requires more attention and promotion for its high-quality development.
Release plans to strengthen cooperation
To jointly build a new highland for parent-child fashion industry
Pinghu·International Imported Commodities City was founded by Chairman Chen Jian, a returned overseas Chinese. Chairman Chen Jian has been actively responding to the call of “Return of Zhejiang Businessmen”, entrepreneurship and innovation, and devoted himself to the construction of his hometown. He upholds the innovation of “dare to be the first in the world” spirit, closely combine the needs of industrial innovation, urban renewal, market renewal, and subject innovation, carefully plan and advance layout, and strive to create the country’s first parent-child hotel that integrates fashion, emotion, life, business, scenes, experience and other multiple attributes. Install the base.
During the meeting, Xu Jianhua, vice president of the Circulation Branch of the China Textile and Apparel Industry Federation, released the “China (Pinghu) Xiangdu Parent-child Clothing Base Overall Positioning Concept Plan” from three aspects: industrial development trends, development opportunities and project space. In the future, the base will take “brand building, digital intelligence leadership, fashionable development, and international upgrading” as its main idea, focusing on manufacturing brand, design brand, channel brand and regional brand building, and building a digital and intelligent market. As the direction, we will create a parent-child clothing brand development system and build a symbiotic, inclusive and shared parent-child business format that integrates “fashion shopping, cultural tourism, art education, and lifestyle experience”.
In order to continue to promote the coordinated development of parent-child clothing bases, Yu Minjing, vice president of the China Textile and Apparel Industry Federation, and Zheng Bifeng, vice president of Xiangdu Group, signed a strategic cooperation agreement to jointly build China’s parent-child clothing bases. In the future, both parties will comprehensively integrate high-quality resources. Promote the construction of parent-child clothing bases.
The construction of China’s parent-child clothing base will not only promote market upgrading, but also drive the development of surrounding related industries, leading Pinghu Xindai Town to become China’s “No. 1 parent-child fashion town” and promoting Pinghu to become a highly influential high-end parent-child industry in the industry. The manufacturing base and brand incubation base will further promote the development of the national parent-child fashion industry and make positive contributions to further satisfying the people’s better life.
During the meeting, the guests also visited Pinghu International Imported Commodity City to further understand the future development space of the parent-child clothing base.
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